Affiliate, can we talk?

Look, affiliate…I like you. I mean, I really, really like you. YOu have spunk, pizzaz, optimism.

You have a lot of time invested in internet marketing…

Have a whole lot of faith in fate to make you rich.

You have… no product.

AFFILIATE! Dude! (dudette). Wake up. WAKE UP!



I sense I just lost you there. I know what you’re thinking.

“Sue, what do you MEAN I have no product? Have you seen my site? Have you seen my stuff? Have you, like, even looked around at all my ebooks, programs, tutorials, offers, opportunities, potential?”

Yes! I have seen ALL of your sites, and you are all doing the same thing.

You all sell other people’s stuff.

But don’t you get it? You could make so much more money,

Keep more of the profit

And be more credible if you sold your own.

As in, your own stuff.

The Avon Salesman syndrome.

So a guy or gal selling avon or herbal life comes to your door. They are a drone. All they do is sell stuff for the other guy.

They drop off a flyer or booklet.

It they are the average member, they drool, scratch at the door, and when it’s opened, slobber all over the prospect.

They send out email after email with no content, viral book after viral book, post link after link, all to sell a product that anyone can buy anywhere without them.

Now, let’s change the story.

They show up at your house, and they are not your future competition.

They aren’t selling something they have never tried themselves.

They are offering a zit blocker that works, that they have created.

It works.

They give you a free sample.

You give it to your teen or co-worker. Or you use it.

It’s awesome.

It’s the best zit cream you or yours ever tried.

You are tRULY IMPRressed. “WOW” and when you say wow, it isn’t fake.

It really DID change your life.

When you tell others about it, it’s not so that they will buy from you. It’s because, it really did change you or your friend’s life.

That is how to make money!

Sell your own stuff.

Read the “Dear affiliate” Series




How Passive Aggression Works

untrustworthy, lying, business man fingers crossed

One thing that some people engage in is what I call “signal crossing” and if you don’t know what it is, it can make you think you are losing your mind.  Just what is a “signal crosser?”

“A signal crosser is someone who acts one way and dialogues another”.

One example of this would be, going to dinner with someone who tells you to eat whatever you want. Then after dinner, they say, “are you sure you don’t want desert?” when the waitress comes to the table.

This person is giving you mixed signals; they say that they want you to feel free to eat hearty, but then they kind of take it back.

So weird.

The reason people do this is because”

“Signal Crossers have trouble being direct”.

They fear rejection, or not being thought well of, so they give their intentions through signals, rather than through direct dialoging.

Now sometimes, signals are good things and not necessarily diversionary tactics. Some people do the “I’m not saying, I’m just saying” deal, when they are trying to be polite.

For example, if you go to someone’s house, and after about an hour of fellowship they say something like, “well, I’ll let you get back to your family”, then you know that they are politely saying it’s time for them to let you go.

That’s not the same as giving MIXED signals.

Mixed signals happen when someone wants you to vocalize what they want you to do, while they act like they don’t really want that.

Get it?

It’s really called passive aggression.

You can read more about that here.

Hey, have you ever been the recipient of mixed signals? Or maybe you just have a tendency to give mixed signals.

Either way, I’d love to hear all about it.

(My secret to success and making money online)

How to build a Website

sm webHow to build a website

More than anything else, new people (as in, new to the internet) want to know the following:

“How do I build a website?”.

Whenever someone asks me this question, I respond with to of my own.

“What is the website for”


“How good do you want your website to be?”

I almost never ask how fancy do you want it to be, because fancy is not always the best way to go depending upon the results you are looking for. In case you haven’t noticed in my posts, I’m  a webdesigner, so I get all kinds of requests. Very new internet marketers think that the more moving pictures and flash presentations they have, the more respect they will get. In reality, too many moving and flashing items make a website look immature, and unprofessional.

So, the response I give is, not how fancy do you want it, but how good do you want for your website to look.

If you are building your own website, then you need to be sure that you are following “best practices” for web design. Otherwise your site will be unattractive and hard to navigate. Plus, it will look unprofessional.

Not everyone has the money to have a website professionally built. When you enroll in my internet marketing program, you’ll be shown step by step how to build a professional, top notch website from scratch, with absolutely no funds or coding skills.

Quite a deal when you compare the price of the program with the cost of hiring a webdesigner.

You’ll also learn

  • How to build an online presence that positions you as an expert
  • How to get found in the search engines
  • How to present your product, online, in the best possible light
  • And how to get sales online.

It’s all right here.

Want a website built for you? Get a quote here

Writing your Business Plan

One thing that a lot of marketers do in business, is they forget to plan. Here’s what that looks like

If you spend your days piddlying, but getting nothing accomplished, then it’s time for an action plan.  My internet marketing blueprint show you step by step what you need to do,  at each step in your business, to get good success.

Here’s what you get: First, you have to pre-apply for me to even meet with/ talk with you. And that’s not because I’m some diva, but I just need to make sure that we aren’t wasting one another’s time. Not every mentor is suitable for every business/business owner, and I get that. Some people have different values then me. But most people who sign up are genuinely wanting someone to coach them and they are realistic.   That’s another thing: if you want to sell underwater basket weaving kits, I may not be super enthusiastic about your idea. I promise to be honest with you about the chances of your business working in a reasonable length of time to be profitable.

The internet marketing blueprint is not cheap, but it is more cost effective than the one on one mentoring plan. If you are looking for a game plan for your business, a blueprint to get started, then this is what you need.

Sometimes, after reviewing the pre-application, it becomes clear that an entire marketing plan is not the answer. Maybe an applicant is doing everything right as far as I can see, but they have embarrassing pop ups. Sometimes (though not often) a simple ten minute conversation is all that’s needed.

Similarly, many qualified candidates for the program are not at all sure that this would be right for them, and need more reassurance. I offer a ten minute phone review for people like this, to ask me anything. Imagine being able to ask me absolutely anything in the universe for ten full minutes! Needless to say, many people take this as an alternative to the blue print,  but it’s actually a springboard to explaining the merit of them getting a blue print…though not always. Sometimes, during this ten minute discovery phase, I realize they need to do just two simple things to get their awesome business unstuck. Forty dollars for someone to explain that their annoying pop up as is why they have a quick exit rate. Get that right, and call me if you need me.  Situations like that are why I also offer a ten minute discovery call for the unsure and undecided.

Is the internet marketing blueprint right for you?Let’s find out

Order a ten minute consultation Call

Ask me anything about your business. I’ll tell you what I can in ten minutes, and what I can’t adequately explain in that time, I will make a recommendation such as further learning, independent research, etc. I can’t give you your entire marketing plan during this time, but I can let you know if you even need that, or just a few quick fixes. This is what you order if you are undecided, on the fence, or know you just need a few tweaks. By ordering this, you understand that there are NO REFUNDS and you affirm that.



How to write SEO that doesn’t sound forced or Cheesy

SEO is short for search engine optimization!!

If your sales copy is full of gaps, you may have substituted substance for link juice


The good thing about SEO is that it helps you optimize your site for the search engines. SEO and the term “search engines” are used interchangeably to explain how to optimize your site, or website, for the search engines.

Reader, did I just drive you crazy with that intro? Probably. Because that is a classic example of an article created for the Search Engines and NOT for the reader.

We all know why they do it; I’m talking about these cheeseball writers. They do it because they THINK they have to, or they won’t rank. They do it because they have bought the lie that you have to sacrifice spontaneity for the almighty “rank factor”.

But reader, they believe a lie! I know you think you have to write like this or you will never rank. It’s not true reader! I’ve ranked for a variety of terms that are so awesome, you probably wouldn’t believe me if I revealed them. And I did it without sacrificing quality for search terms.

It’s really true, and I talk all about it in my ebook “SEO Made Easy”.  It’s on a beginning level, but the advice you get is so non conventional, I’m sure you’ll get something out of it even if you are an SEO Rock star.

Here’s the other thing: You can’t order it online. You have to order it through the mail. NO WAY am I putting this golden formula in “pirate me fast” PDF form– you have to request it via snail mail.

This is the kind of program you order if you want to be seen in the search engines fairly quickly, without getting banned from Google, and without wading through mounds of fluff that does nothing but confuse you.

Order today and you should have it in your hands within 17 days.  Send your money order to Susan Melin at PO Box 295 Independence MO 64050. Cost is $5,832

How to get whatever you want out of life.

First, decide what it is you really want. Be very specific about your goal. A goal is what you want to achieve.

Next, research exactly what it’s going to take for you to reach this goal. Try to find the most thorough and timely way to do it. Some ways will cost more and take less time. Some routes to your goal will cost less, but will take longer. Balancing time and money in deciding upon your route is a disclipline that all marketers most do if they want to succeed.

Once you think you have a fairly good idea of what it will take to reach your goal, do some research– how many other marketers were able to achieve success following your proposed method?  What advice would you give someone else hoping to successfully follow your plan? It’s easy to get overly-optimistic about our own chance of success—lottery players do this all the time. But how likely, really, do you think the average person would be at making your plan work?  Good plans must be optmimistic AND realistic.

After you’ve thought about it and are fairly certain that your plan is achievable, determine what steps you will need to take each day in order to get there.

Will your plan involve calling potential clients? Creating and offering lead magnets?

A lot of marketers find it is helpful to get a second brain working with them. Consulting with other successful marketers is a good place to start.