I have a theory.
I have concluded that most internet marketers have huge gaps in their marketing education.
If they are a new marketer or an affiliate marketer, they lack focus.
If they are very new at blogging, they may lack knowledge on basic blogging skills on things like making sure that their “about” page doesn’t read “this is an about page” .
If they’ve been blogging awhile, they may not post every day. Or they may not know all of the features that allow them to network with other blogs for traffic.
If they sell their own product on their own website, they may have absolutely horrible graphics with poor lighting and low quality. Or no contact information. And maybe, unbelievable, even no way to be reached at all.
I have concluded that having gaps is the most universal problem that almost every marketer has.
If you know in your heart that there are some gaping or midsize holes in your marketing plan, then you owe it to yourself to nail down the basics of internet marketing.