They say that the definition of insanity is doing the same thing over and over again, hoping to get different results.
Now, I suppose that wouldn’t be true if you knew that your repetition was going to bring you results. For example; if you can’t lift 100 pounds, but you lift up twenty pounds every day, one day, you should easily be able to up that by ten extra pounds. Sometimes the search engines work that way…you have a sleeper website, but your visitors come by in a trickle. After five years, it hits a point where Google recognizes you, and pushes you up to the fifth page. And then maybe you get excited and try a few things that work. And you get to the third page on Google. And six months later, a couple people visit you, so Google bumps you up to second page. And it’s tough. Five years later, you get a few sign ups for your newsletter, but you are, after all, on the second page of Google–for a long tail search term. Woo hoo don’t you feel good! You tell all your friends you have ranked on Google, but now it’s been years since you started your website and no one is buying. What is this called? It’s called insanity. No, not your diligence, no, not your belief, but your plan. As in, you don’t have one. Guess what, head knocker…you could be my best student. You don’t know how to quit. Now, it’s time to bump heads with the best minds out there…my team.
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