Content marketing and the reptilian brain.
“I know it’s only rock and roll but I like it. I know it’s only rock and roll but I like it, like it, yes I do.”
Okay, do I sound two years old here? Read it again. This, readers, is the million dollar song. People from all over the world flock to hear singers from the group, “The Rolling Stones” sing this song.
Was it the lyrics that made this a classic? No way. It’s the ear candy. Without the background music and the muscicians, this song would be annoying to everyone.
It’s the same way with your website.
What eactly IS content?
Alot of marketers think that they can’t add content to their website unless they are writers who post 250 words in every article they add to their blog. But that’s not true! Other things count as content, not just writing. That’s because your content is so much more than just the words you write.
If your writing is really really poor, immature, or juvenile, then you can do one of two things; you can improve your writing skills (takes time) or you could spice up your space with some eyecandy. You could draw your own illustrations, or pay someone to do that for you. You could even hire a photographer. I think I have an even better idea.
Add better photos to your website.
Yep, that’s probably your best first choice for adding non verbal content that isn’t super annoying. So, having a song play automatically on a website, or a pop up form that assaults your readers– that’s not good. However, one super easy addition you can make to your website, if you aren’t much of a writer, is just to put a high quality photo at the top of each post.
How to get good photos on your website
Take them. No, seriously. Maybe you can’t work a camera really well, but you can invest some time in taking better pictures. I rcommend that my students spend one hour per day taking the very best photos that they can for their website. It’s expensive to constantly pay a fee for the pleasure of using a photo that isn’t exclusively yours anyway. Why not take your own?
Go online and find a really cheap camera. Get the very best one you can afford. Practice taking pictures in different lighting. Get a cheap tripod. Snap pictures of people doing very natural things that would resonate with your reader. Just make sure they look natural and not forced or staged. At the end of the week, you are going to have plenty of pictures to choose from. Every week, put up a quality photo. You are going to learn so much about photography (why do marketers shy away from this?)
Educate yourself. If you keep screwing one thing up, go online and find out the solution. People do take selfies all the time that wind up on the front page of Google. You don’t have to have a huge lens and tons of equipment. Just intentionally invest some serious time this week in working that camera.
Well, I hope this article on Content Marketing has given hope to those of you who aren’t really writers. The truth is, your readers aren’t necessarily looking for a high articulation level in your posts, especially if they aren’t super articulate. Remember, it’s the user experience they are looking for. Even if you aren’t much of a writer, you can still help the overall atmosphere of your blog through the use of soundbites, graphics, and even an invitation for others to particate in polls and surveys. Inviting your readers to comment is also great, as this too counts as content.
Yes, it’s really true, you don’t have to be able to write well in order to write a song. The same is also true of your blog; even if you can’t write well, you can still improve your overall content.