Reader, have you ever been sad because you went to your blog post and it didn’t have any “likes” on it? Don’t be discouraged…a lot of people who check out your posts may indeed be impressed with the quality of your post, even if they don’t hit that like button. So how do you know if your reader actually likes your post? Well, if your post:
Answers their question, speaks to their problem, or scratches their “itch”, the you can be sure your reader does appreciate your post. If you put up enough posts that speak to them on a deeper level, then they probably will return, and eventually “like” your blog.
But even if they don’t hit that like button, it’s really no big deal. Here’s why; your goal as a blogger, whether you sell or don’t sell on your site, should be to connect with your reader. If you want your reader to keep returning to your chatty blog, you have the same goal as someone who wants the reader to click the “buy” button…you both want reader engagement.
Another thing you want to keep in mind is, your blog is as unique as you are. The chances of everyone in the world liking your blog are slim, if you have a blog as unique as you. That’s because, in reality, there is no such thing as “normal”. The trick to getting followers, is to speak to “your normal”, that is, the group of people who are just like you.
If your goal is to get as many “likes” as you can, then you may be tempted to blog about items that are too generic to find you any real following of readers who are your kind of “normal”.
In my e-course “How to Sell Anything Online”, I have a special section all about this. I talk in great detail about how to connect with your reader in a way that builds rapport with them, and keeps them coming back. If you feel your blog could use some better reader engagement, then claim it here