The Hopeful Marketer

Ah, sweet, innocent marketer newbie….how I long to protect you from the sharks, crocodiles and barracudas.

Here are the big five to watch for

  1. Paid Surveys
  2. “Work from Home” opportunies
  3. MLM
  4. Dropship sites
  5. Get rich quick schemes

I’d also mention “affiliate programs” but, alas, there are those readers who might wish me harm if I told you the truth about most affiliate programs (a lot of internet marketers do affiliate marketing). So, instead, I’ll tell you exactly what I tell them.

The very best way to make money online is by selling your own product. I’m talking about a product which you personally are in possession of. I’m not even talking about dropshipping, though that can work. Mainly though, what I am referring to when I talk about making money online, is offering your product or service to people.

The Step Child Syndrome.

When two people create a blended family, there should be a phenomenan which takes place called “owning” the child. This is  common even in adoptions; it’s when the person adopting the child suddenly has a desire to own the child as being completely theirs. And obviously, most adoptive parents do th is. Unless one of the parents isn’t really interested, and is just going along with the other parent. In which case you now have a case of “the step child syndrome”. Actually, I should call it the unwanted step child syndrome because some parents do love their step children. However, even so, many step parents who love their step children, haven’t yet “owned” them, for in their heart, they know that as long as the other parent is with them, in a committed relationship, then they will be committed to their child. What will happen to that affection if a  divorce happens? Will the step parent still love the child? Will he or she commit to raising that child?

In affiliate marketing, you are that step parent. The product does not really belong to you, so it’s hard to get as committed to it as you would your own product. This doesn’t mean that you can’t have a fine affiliate marketing site which promotes the affiliate product in an honoring way. It just means that at the end of the day, you know that if that product isn’t making you much moolah, you are down the road to the next product.

Bonding doesn’t happen…much….with affiliates.

But now, here’s the beauty of owning your own product. You own it. It’s yours. It’s your business, your service, your deal. You are committed. Here’s what that means, affiliate…you will spend time on it and it alone and whether you believe this or not, all of that focused energy on YOUR product is creating layers of impact over time.

It’s not a “get rich quick” game. It’s a wealth building strategy.

Read the “Dear Affiliate” Series

The Seven Great Lies of Affiliate Marketing

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