Introduction to Lead Magnets
If you want a way to get your reader to keep returning to your website, you can achieve this by offering a lead magnet.
So what is a lead magnet? Well, a lead magnet is just anything you offer your readers that causes them to leave their contact information. It’s really an exchange; you are offering to give your reader access to some resource or gift, typically by emailing them the information or offer. In exchange, they have to give you their email address.
How Lead Magnets Work
A lead magnet is really just a stepping stone to your ultimate goal, which is getting your subscriber to buy. When you offer a lead magnet to your reader, it’s just one step in the ultimate goal of causing your reader to make a purchase from you.
Lead magnets Done Right
So many people do lead magnets wrong, because they try to get that final step, the sale, made in just one step, that is, one lead magnet. The reasoning is “I’m going to send you a lead magnet, and you’ll spot on buy my stuff.”
But that’s not the way to do it. People hate pressure, so if you ever want your subscriber to have anything to do with you, than you shouldn’t come on too strong in your first lead magnet. You should talk more about information, and less about your actual product in your first lead magnet. In fact, you should offer your prospect at least 6 more pieces of quality information in the form of lead magnets, before strongly pitching your product.
Remember, people didn’t sign up for your newsletter to learn more about your product…they did it to learn information. But. If you consistently demonstrate knowlege to your subscriber, they will become very curious, very loyal, and probably make that purchase.
That’s because, the more exposures your subscribers have to your product or business, the more likely they are to buy.
If your lead magnet is doing its job, it will cause a number of your subscribers to:
Visit your website and make a purchase OR
Visit your website and sign up for another lead magnet
and eventually, buy your product.
The end goal is the sale but the truth is there are usually multiple steps of action before that end goal is achieved.
Statistics say that the majority of your potential customers will need to be exposed to your company or opportunity at least SEVEN TIMES before they will purchase.
So while it is possible that they will read your lead magnet and then purchase your product, you need to be prepared to have at least seven emails worth of information for your subscriber to see or read before they eventually buy.
The easiest way to do this is to have your prospect read a variety of lead magnets which keep you at the forefront of their mind.
Your lead magnets don’t have to talk about your company, product or service but they should at least reference it and provide a link back to your website.
Are you interested in learning how to create a series of powerful, strong lead magnets? It’s all right here
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