Supersize and the (not) value of the bonus

This article is about the value of your bonus, or “super-sizing” your product. Once upon a time, I witnessed a young teen-age boy eating a Big Mac.

Um, believe me, he didn’t need it (and I’m not being mean here). None the less, there the young man was, gorging himself on 1000 unneeded calories.

People were gasping as they watched (…continue reading…)

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