How content marketing is different from selling online
Content marketing is what happens when someone makes a website and runs ads off it. There is so much good quality content that the traffic to that website is enormous.
An example of this is an online encyclopedia like Brittanica.com. Of course, an encyclopedia as an example is a no brainer; everyone reading this article knows how an online encyclopedia is a content site. But most of you reading this don’t have the staff or money to hire enough writers, researchers, and educators to contribute the quality material you would need in order to build an online encyclopedia.
So, let’s use the content site “About.com” as an example. In the early days of “the net”, someone was smart enough to grab the domain name About.Com. You see the genius in such a name; everyone and their brother are searching for information online “about” something or other. This website was certain to show up in the search rankings multiple times. In time, About.com developed a reputation of being a “go to” website for information “about” anything.
And today, About.com has hundreds of contributors and dozens of advertisers.
But here’s the thing: About.com isn’t selling anything. It’s a content website.
So how does a website like about.com or Brittanica.com make any money? Simple: Advertisers are always looking for a high traffic portal to place their ads on. More visitors to a website means more clicks on those ads
To put it simply,
“Content websites make money off of the advertising space they sell”.
I don’t talk too much about content marketing because it doesn’t tie in with the theme of this blog….which is, “How to Sell Anything online”.
And I also back off from the topic because there are so many bad, unethical ways to make money without selling a viable product…and I tend to shy away from teaching people something they could abuse.
But I want you to know, there actually are other ways to make money online other than selling online—and ethically, at that.
(Now, to be fair, if you are a content marketer, you actually are selling something—you are selling ad space—but I think you get my point).
In my new tutorial “How to make money online without selling anything” I cover just that…ways that you can make a great income online without ever selling anything to your visitors (you can claim that here):