What is Content Marketing

How content marketing is different from selling online

Content marketing is what happens when someone makes a website and runs ads off it. There is so much good quality content that the traffic to that website is enormous.

An example of this is an online encyclopedia like Brittanica.com. Of course, an encyclopedia as an example is a no brainer; everyone reading this article knows how an online encyclopedia is a content site. But most of  you reading this don’t have the staff or money to hire enough writers, researchers, and educators to contribute the quality material you would need in order to build an online encyclopedia.

So, let’s use the content site “About.com” as an example. In the early days of “the net”, someone was smart enough to grab the domain name About.Com.  You see the genius in such a name; everyone and their brother are searching for information online “about” something or other. This website was certain to show up in the search rankings multiple times. In time, About.com developed a reputation of being a “go to” website for information “about” anything.

And today, About.com has hundreds of contributors and dozens of advertisers.

But here’s the thing: About.com isn’t selling anything. It’s a content website.

So how does a website like about.com or Brittanica.com make any money? Simple: Advertisers are always looking for a high traffic portal to place their ads on. More visitors to a website means more clicks on those ads

To put it simply,

“Content websites make money off of the advertising space they sell”.

That’s it.

I don’t talk too much about content marketing because it doesn’t tie in with the theme of this blog….which is, “How to Sell Anything online”.

And I also back off from the topic because there are so many bad, unethical ways to make money without selling a viable product…and I tend to shy away from teaching people something they could abuse.

But I want you to know, there actually are other ways to make money online other than selling online—and ethically, at that.

(Now, to be fair, if you are a content marketer, you actually are selling something—you are selling ad space—but I think you get my point).

In my new tutorial “How to make money online without selling anything” I cover just that…ways that you can make a great income online without ever selling anything to your visitors (you can claim that here):

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Where’s God?

Behold, I go forward, but he is not there; and backward, but I cannot perceive him:

  On the left hand, where he doth work, but I cannot behold him: he hideth himself on the right hand, that I cannot see him:

But he knoweth the way that I take: when he hath tried me, I shall come forth as gold.

(read the full text here)

Important Internet marketing short terms you need to know — Digital updates

CTR: CTR stands for Click through Rate; it is the ratio of users who click on your web page towards the total number of users who view your web page or ad. Simply CTR is the proportion of Ration to Impressions. Formula CPC= Total clicks/total number of impressions * 100 PPC: PPC stands for Pay-Per-Click. It […]

via Important Internet marketing short terms you need to know — Digital updates

How to go the distance

How to go the distance.

As you proceed in your online ventures, there are going to be times when you just need to pump your self up a little bit. Here are some tips that   have become my “go juice” if you will.

  1. Put on your thinking cap. Yes, every morning, I have a serious brainstorming session where I go over my business and meticulously ask myself “Are there gaps?”. Then, I fill those gaps. Seomtimes, the gaps take several days, sometimes longer, but I put them on the list and schedule a time to work them
  2. The everyday same old. Alright this just means the ho hum, everyday details that need to be done. I spice that up after I schedule a time for each of those. Maybe I hang the necessary tasks one by one from the ceiling, written on a note card.  Maybe I write it on the mirror in lipstick so it will haunt me the next morning, if I know I’ll put that task off. I might spell it out by using cheerios as letters  if I really want to get my attention (I have found this to be very effective for my teenagers).
  3. Having said all this, I bring you to my next point which is..”It doesn’t have to be fun…it just has to get done”. What I mean is, I take those tasks and I just…do them. Even if there’s no time to make it look pretty on paper (or table, hanging from ceiling…whatever)
  4. Withdraw and analyze. At the end of the day, I go over my business one more time. And that’s really the secret to my success. I am diligent.

The inspiration Station

Today I want to talk to you about the “inspiration station” of your mind.

Your mind is a wonderful thing, but like any good thing, it can be misused.

Are you using your mind to think self-defeating thoughts? Do you imagine negative scenarios that may occur if everything doesn’t quite work out?

 “And another thing…”

Have you ever found yourself wondering what it could be like to go back into a conversation you had with an adversary, and to change the script? Maybe the argument would have gone better if we would have said  this in response to that thing they said. I think we all have done that, and that, my friend, is called “changing the script”.

So why do we do this? Well, there is something within all of us that seeks resolution and closure. We earnestly want to go back and make the situation (such as, a discussion) go in our favor. That’s why we do so much “script writing” (or rewriting if you will) in our heads.

All creative people do this and if you are one of them, I have an exercise for you.
Instead of rewriting the script of your past, begin writing your script of tomorrow.
The next time you find yourself absentmindedly talking to the person from the past who is no longer there. or thinking about what thing you could have done differently in life, fast- forward to the future (rather than the past) and write your script.

This is a very powerful exercise because your spirit hears what your mind is saying, and your mind hears what your mouth says.

“I declare!

Walk around the room and declare what you would like for your life to be like in ten years, but speak it as though it has happened.

This is called making a faith declaration and it’s not voodoo, magic or witchcraft my friend…it is absolutely spiritual PROVIDED that what you are declaring is a truly God given dream, or a good and proper desire that falls under the umbrella of “if God wills”.

As you take this faith walk, you will be amazed at what comes out of your mouth.

Words have power, so be careful not to speak out anything you don’t want to have happen. Be sure to “think big” and to talk faith, not doubt.

If you are unsure about this, I challenge you to read these scriptures and see if you think they apply.
Then take your faith and walk and pay close attention to any details God provides while you “speak out” His will.