Cookie Cutter Phone Scripts

 

My first converstion with a robot

No, I’m not talking about a robo call, because I’ve dealt with those in another article. Actually, robo calls are getting more sophisticated. It’s getting harder and harder for me to tell if I’m speaking with a live human, those recordings are just that personable. I’m talking about humans that actually sound like robots. The other day, I told some guy reading a script that he needed to slow down, because I couldn’t understand him. I reassured him that I’d done telemarketing for years, that my husband was the top salesman at his job and that the reason we were not on the “do not call list”  is because we respect the trade. It was useless. Nothing, and I mean nothing could get this poor guy to answer my question and get of that turnstyle script.

Hey reader, have you ever worked a telemarketing job like this? Some boiler room dive that had you mechanically reading some robotic script that brought you nothing but hang ups? Maybe your MLM or Networking Opportunity has you parroting out ineffective phrases to your prospects. If you feel like you need more confidence on the phone and more help with your sales script, then you need to check out my article on phone training.

Vision Casting

There was a man who was preaching a message to his audience. All of the sudden, he stopped in the middle of his sermon and cried “Wait. Don’t jump! The answer is in your briefcase!”.

The preacher’s audience looked baffled, and he was as well. He honestly couldn’t tell you WHY he said what he said.

A while later, he found out why. While taking a train home from a business trip, another man, a lonely man, contemplating taking his life, decided to first listen to a tape his loved one had packed away for him. He thought it was an “inspirational tape”, not necessarily a sermon.

Actually, it was both. Here’s why. When the lonely business man started that tape, he heard it played at exactly the point where it said, “Wait. Don’t jump! The answer is in your briefcase”.

He went to his briefcase and found that the one he loved had also packed away a Bible.

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How to REALLY Make money online (like, for real)..really.

Hey, reader, did you ever see some new affiliate package that seemed SO COOL you just knew, there was NO WAY that you wouldn’t make a bunch of money selling it?

Maybe it was some awesome, cookie cutter affiliate website that just was so visually compelling, you just knew that if you had one of those cool, draw-you-in and-wow-you websites, then everyone would come running. They’d see it be impressed, and find it irresistible. Bang! They’d buy your product…and you’d be so rich, shooting fish in the barrel. (read original post)

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A long time ago, there was a wise King who went into one of the provinces of his village.

“I am looking for a child, to raise as my own” he declared. “The one which I choose shall have the finest of everything”. Then, he distributed flower pots among the orphan children….Continue Reading

INTRODUCTION TO LEAD MAGNETS

Introduction to Lead Magnets

If you want a way to get your reader to keep returning to your website, you can achieve this by offering a lead magnet.

So what is a lead magnet? Well, a lead magnet is just anything you offer your readers that causes them to leave their contact information. It’s really an exchange; you are offering to give your reader access to some resource or gift, typically by emailing them the information or offer.  In exchange, they have to give you their email address.

How Lead Magnets Work

A lead magnet is really just a stepping stone to your ultimate goal, which is getting your subscriber to buy. When you offer a lead magnet to your reader, it’s just one step in the ultimate goal of causing your reader to make a purchase from you.

Lead magnets Done Right

So many people do lead magnets wrong, because they try to get that final step, the sale, made in just one step, that is, one lead magnet.  The reasoning is “I’m going to send you a lead magnet, and you’ll spot on buy my stuff.”

But that’s not the way to do it. People hate pressure, so if  you ever want your subscriber to have anything to do with you, than you shouldn’t come on too strong in your first lead magnet. You should talk more about information, and less about your actual product in your first lead magnet. In fact, you should offer your prospect at least 6 more pieces of quality information in the form of lead magnets,  before strongly pitching your product.

Remember, people didn’t sign up for your newsletter to learn more about your product…they did it to learn information. But. If you consistently demonstrate knowlege to your subscriber, they will become very curious, very loyal, and probably make that purchase.

That’s because, the more exposures your subscribers have to your product or business, the more likely they are to buy.

If your lead magnet is doing its job, it will cause a number of your subscribers to:

Visit your website and make a purchase OR

Visit your website and sign up for another lead magnet

and another

and another

and eventually, buy your product.

The end goal is the sale but the truth is there are usually multiple steps of action before that end goal is achieved.

Statistics say that the majority of your potential customers will need to be exposed to your company or opportunity at least SEVEN TIMES before they will purchase.

So while it is possible that they will read your lead magnet and then purchase your product, you need to be prepared to have at least seven emails worth of information for your subscriber to see or read before they eventually buy.

The easiest way to do this is to have your prospect read a variety of lead magnets which keep you at the forefront of their mind.

Your lead magnets don’t have to talk about your company, product or service but they should at least reference it and provide a link back to your website.

Are you interested in learning how to create a series of powerful, strong lead magnets? It’s all right here

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