Gifted People and Dysfunction

Bethoven was deaf, and given to outbursts of violent anger. I’m pretty sure he never seriously injured anyone, or we probably would have heard about it. Still, his social skills were…lacking. Not the most cordial and graceful guy in conversations, Bethoven was none the less lauded for his intensity when it manifested itself in music.

Savants are those people like the lead character in “Rain Man”. Dustin Hoffman played the role of a savant man who was severely mentally challenged…except when it came to solving complex equations. He could register numbers like a computer. His brother suddenly decided that his slow brother was cool, when he realized he could take advantage of his brother’s skill to win at the casino.

Albert Einstein is recognized as having the highest trackable IQ of anyone who has ever lived. Although we know Solomon is the wisest, they didn’t have iq tests back then to my knowledge.

Albert Einstein helped create the process of splitting the Atom. He will forever be remembered as a genius, although he himself could not remember his telephone number. It is said by those who knew him, that good old Albert was scatterbrained, to say the least. In fact, his peripheal awareness of the world around him got so bad that they actually would not let the man cross the street alone, lest oncoming cars slammed into the brainy man who wasn’t paying attention.

Internet Marketers who are successful are like this. They have tunnel vision when it comes to working on their latest projects or designing their latest product launch. If you are one of those marketers who wakes up drooling on their keyboard, then you know what I’m talking about. It is  a constant challenge to not let your business strategies and ideas take over your life.

I have found that one of the best ways to keep up with everything while continuing to write material and design product launches, is to have a scheduled time for every thing.

The truth is, it’s easy to let the internet take over the whole day, while leaving life behind.

It is so important to schedule the important things, not the urgent things, into your day.

Meeting a client dead line would usually go int the “urgent” category; after all, they are relying on me to get their  capture page ready, or to start their ad campaign. Deadlines make a task fall within the “urgent” task.

But playing ball with your son, or taking the family to a park are not usually written under our ASAP column. Yet, they are important. What I’m saying is, the important things often get neglected for urgent things, when 20 years from now, I won’t even remember that client.

One of the ways I keep things in balance is by scheduling in the important things, first. I have a definate family day which is untouchable. No one and I mean NO one touches Saturdays. We rest and read the Bible on that day. Now, I don’t get my family on Sunday much because my husband takes them to church on Sunday. But on Saturday, they are all mine. I don’t work, and I don’t do any marketing tasks. I don’t (usually) even do any housework on this day.

During the week, I only get on the computer for about an hour to post that day’s articles. I need to tell you that in the beginning, there were absolutely times that I needed to put the business ahead of my family, so that the funds would be there. And that is important. But I have found that by scheduling my family my quiet time, and of course my devotion to God into the equation first, then I always have time for all of it.

Addicted to systems.

What do gamblers and affiliate marketers have in common?

Answer….

Yes marketer, that was a moment of silence
Because I think you all know the answer to this.

It’s the belief that “this ticket will be the winning one” that keeps gamblers and affiliates hooked.
Please know, most of us have been there.

It’s a drag doing the same marketing tasks day after day; and with no hope of a pay off, there is only one choice to getting an instant feeling of accomplishment.

Before I proceed, I want to say that there ARE people who make a living wage by being a gambler. And there are people who do affiliate marketing, and they make money (not that I recommend either). If you are an affiliate mareter and you make a living wage, that’s okay…provided you are happy as an affiliate, prosperous as an affiliate, and provided your affiliate product’s company doesn’t go out of buisness. I know–it’s a diversity game, as in the more products you are an affiliate for, the less chance of this happening.

There’s also more than one thing to promote. As in constantly. Because the real diversity with affiliate marekting is the divesity of people competing with you…as in, a LOT of people, more than in selling your own product.

You can buy 10 lottery tickets, make five dollars off one, buy five more and lose it all, and the reptilian part of the mind will feel like it is getting somewhere.

But how much money have your really made, THIS YEAR all together?

Hey///  What about this, affiliate– What about picking just one product to sell online, and giving it everything you’ve got…all of the time you spend on affiliate launches, all of the money you spend on Google adwords, and all of the massive head banging stress of trying to dominate the search engines, what if all of that time and energy was focused on ONE THING and one thing only?

Quantum Marketing

Quantum mechanics’ core assumption is that on the smallest scales, atomic properties are quantized, meaning that particles take on discrete, rather than continuous states—their properties exist along a staircase rather than a ramp. For example, an electron can be in a lowest-energy state, but if you add a little more energy, it doesn’t slowly transition into the new higher-energy state. Rather, it unpredictably snaps into the new state. If you’re not looking at it, the atom can take on intermediate states—but these aren’t midway points. The atom would be in both states at the same time, and then once you observed it, it would immediately snap into one state or the other. –Ryan Mandelbaum, journalist at Gizmodo

So, fellow marketers, let me break this down and apply it for you; this is merely saying that something that is nuanced and layered, atomically speaking, in the way that it is formed, can atomically change instantaneously, through out every layer.
I’m talking here about instant transformation with your business.

See, a lot of you have spent alot of time in your business. You have layered and created your various marketing layers, if you will, step by step, to create the business in which you have. But in quantum mechanics, if you add a bit more energy to something, it snaps from the first layer,to the last layer instantaneously, without any stair stepping.

Sort of like changing the theme to your blog…and with one click, everything goes into effect, without you changing your settings one at a time.

Well, in marketing, I have found that there is one element that you can add to your business, that will take everything to the next level. And it’s so simple that if I told you, might not believe me.

It’s diligence.

When you use carefully planning, scheduling, and foresight to your business, you are going to see everything JUMP, just like the excerpt above said regarding quantum mechanics.

Now, before you tune me out, just hang with me for several moments.

If you think about it, everything in your life can be structured. And if it wasn’t, it would fall apart. But it’s all connected.

Your daily tasks play, one into the other. But if you can learn to schedule those things, you put them on a connected stair case. And when you add more juice to one of those components, it affects all of the layers….provided your marketing system is structured and ordered.

So here’s what I mean…you post on your blog, and instantly you get traffic, followers, sales. Why? Because you had the other components in place. Now, one post automatically jumps your sales.

Isn’t that what all marketers want? They want…instant sales. In other words, they want the quantum mechanics “effect”, in marketing, that is, they want “quantum marketing” but they don’t want to develop those nuanced layers first.

Which is why you get all of these loons screaming “get rich over night like me”. Because they have heard of the quantum effect in marketing from someone who experienced it.

Now here is where EVERY one get trapped in their thinking. Their Knower in them Knows that it’s true….it knows that people can get very wealthy and that there is some “key” to it. We all feel that reality (don’t you feel it, reader?). Well, the instinct is correct the process that the hucksters are pushing is all wrong. It’s not this product, that system, or this affiliate launch. When you see marketers pushing all different kinds of products, all of the time, it just means that they themselves have not yet found “the answer”. And then when they try something for a while, and get success, they think it’s “the one”. But when it’s not, then they jump to the next one. And then they think that the answer is jumping…yea, that’s it. That’s the ticket. I’ll just jump from product to product…but no friends, jumping from product to product is NOT the quantum leap you are looking for.

The quantum leap in marketing happens in your mind when you make the mental leap from “next’ into “stay”. As in, I’m going to stay with a system that works.

Here it is.

Pick a product that has a market, but a specific market. Pick a product you can live with.
Make a blog. Post every day about your product.
Make your blog look really good.
Develop an online presence that is professional.
Post every day, on your blog, if you can.
FORGET about seo for now.
Write to your audience.
Realize this will take time.
Try to put up at least one post per day, especially in the beginning.
Tell people a bit about yourself.
FIND ANOTHER SIDE HUSTLE or product to promote or sell on ebay, but don’t spend all of your time in it.
Believe that your primary product and business will be successful. (if you don’t think it has that potential, then you need a different product).

Now, I talk about all of these things step by nuanced step in my program “How to sell Anything Online”. If you know how to do all of these things, then do them. If you don’t, then order my program.
But either way, give your business, (which should be selling one primary product OF YOUR OWN) at least one full year before quitting, and at least two before expecting results.

That’s the golden key, my friends, that’s the quantum leap in marketing; it’s the decision to be diligent.

Make every page a lead magnet (not, and backpedal)

Do you see this reader? This is a piece of “humble pie”. It’s what great marketers eat when they have to withdraw, analyze, and admit…um…that  didn’t work so well.

“Make every page a lead magnet” is what the guy over at lead pages advised his readers to do. I have to admit, I ate this guy’s material up like corn on the cob at first. His product was excellent (and no, I’m not pitching him, because I don’t do affiliate marketing). But his website was well put together, and I personally thought his whole sales funnel was par excellant ( or however the french would croon about it). I liked it, okay? It resonnated with me. He had his ducks in a row. So I figured, “this guy must know” and I followed his advice.

Here’s what I have concluded…making every page a lead magnet may work in some cases…but when you are an internet marketer, it can be disastrous, in my experience. Here’s why;

As an internet marketer, you know that you are constantly looking for great information== the best of the best. . .truth distilled and concentrated into an  elixir that will bring you the kind of intense success that you need in this machivellian field called internet marketing. I’m just getting real with my collegues here about what we all want…we ALL want to dominate.

And so what happens is, if you are pitching to other internet marketers, they see this “sign up” thing at the bottom of every page, and it gets kind of old, because, as a fellow marketer, they see what you are doing, and they get turned off by it.

Now, I instantly saw how fruitless this would be, but I wasn’t ready to quit this guy’s advice…not yet. So what I did instead was this.  I made every page a lead magnet for every topic under ths sun, to avoid repetition.

And now, that actually did work for me, because I am a writing machine, I mean, I love to write, it’s natural. But if you aren’t a natural writer, then that won’t work for you.

Maybe a better solution to all of this would be, put a lead magnet on, say, every fourth post. And for goodness sakes, do make your post more than a paragraph!

Here it is, guys…if people like what you are writing about, the truth really is, they will find your product. If you write wonderfully they will scout all over  your pages looking for it..”How does this person make their money? Their writing is great!”.

So put a few lead magnets on your site….make them ocassional, and vary them, but don’t kill yourself making tons of whitepages and downloads. And be sure to put a “products” page up.

Mirror Talk and Money

Hey reader, I’m feeling kind of punchy today. I just want to take you through my house with me for a moment. Here we go, past the laundry in the hallway (can you BELIEVE it reader?) . Try not to judge me too harshly when you see the bathroom, okay? Here we are, at the looking glass. This is where it happens. Does the devil ever meet you at the mirror in the morning? It all starts here. Tell yourself the truth. You’re gorgeous. No, you really are (though I hope you aren’t TOO convinced of that…especially if you so are so beautiful). Take it over the top. Swoon over your looks a moment if no one has done that for you lately (don’t skip this step).

Put a blazer or tie on, wig, whatever you wear to get your look on. Brush your hair if you have some. If you don’t, remind yourself of Telley Savalus; he had it going on and he was bald. If you have belly fat, just don’t look down–look up!

Yes, we are going to talk about self talk, and mapping out your future with your mouth. You’d be stupid to tune me out right now, reader; I am about to CHANGE

YOUR LIFE.

It’s time to let go of all the regrets, doubt, insecurities, and fears you have in your life, family and buisness. Today’s a new day, and we are going to make it happen!

But it all starts up here. If  your attitude is off, you won’t believe and you won’t move forward with confidence. I know that many of you are new at internet marketing, or you’ve been at it for a long time and you haven’t made any money. Or maybe you are going through something personally, and internet marketing is not even a priority right now. But whatever is going on, I’m going to give you a secret into my daily routine and I promisse you, it will change your life.

The roses on my wall

Around my house are a bunch of beautiful roses that grow there. They were the inspiration for my rose blog. But they weren’t always there…I saw them before they got there. I wrote out what it would be like to have all of those roses around my wall. I did this; I wrote the vision and made it plain.

Reader, this is what you are missing. You need to map out everything, step by step, from here to your end goal.

You need to write down every single thing that you must do/or accomplish for your business to succeed.

Will you need traffic? How will you get it? will you need a better product (or, a product to start with). If you are an affiliate marketer, you need a plan.

But reader, if you are new at internet marketing, don’t get steamed when I tell you that right now, more than anything, you need to know what you are doing.

If you are sitting there right now thinking “I don’t even know what I am doing” then how are you going to know what step to take next?

So get some real education, and stick with just one thing. If you don’t have alot of money, get started with Ebay and sell your extra stuff.

I think it’s wonderful that you have a big wonderful dream! That is the most important thing. But before you launch off in all directions, make sure that you know what you are doing, and what really works.

What’s down below the street

Remember that Sesame Street song, “down below the street?”

“All those wires, all those pipes, different sizes different types, bring you water bring you heat, that’s what’s down below the street.”

This martial arts guy cracked a sidewalk but he also broke his arem. He said that he over focused…he actually could imagine the pipes below the street, so he hit the sidewalk too hard.

Marketer, to be successful, we all need to pull our focus back each day from the bullseye of changing the world, to the rings around the bullseye (daily life).

Take some time today to look at your immediate, present and future. Maybe cleaning up the bathroom and doing the laundry should happen before the computer today. Only you know which priorities go where.