The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

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Once Bitten, Twice Shy

“When you’re done with your 500th affiliate launch, can we nibble some treats together”?

Once there was a man who got bit by a snake. After he got bitten, he never handled another snake in his life.

But now, there was another man.  He got paid by charming snakes. Yes, he was a professional snake handler.

He’d got bitten so many times, he was pretty much immune to snakes.

This is the equivalent of an affiliate marketer. They have tried, and lost money, in selling affiliate programs. They’ve been burned, bad, by the hamster wheel of internet marketing. You know the wheel I’m talking about. They call it the wheel of fortune, but it’s just a hamster wheel.

Once you get on, it’s hard to get off, because it really seems like you’re getting somewhere. So what am I talking about?

Affiliate marketing.

(read the series)

 

The Basics of Selling online

Have something to sell, and for goodness sake,  let it be an actual product. If you sell a product that tells people how to sell online, make sure that you have actually sold something yourself…online.

Affiliate Marketing is not the same as selling. If you are an affiliate marketer, and you actually make money, then you are a marketer.  What is a marketer? A marketer is someone who knows how to make something look good in the market place. It may include making other people’s items look good. That’s what affiliates do. They are paid to PROMOTE other people’s products. But listen, that is NOT the same as selling. Yes, I do realize you may earn an affiliate fee for every person who buys…assuming they buy from you during the right time period, and don’t use a different computer the second (third or fourth) time they visit the product.

When you sell something, you have access to the information first hand on who bought your product. When you sell your own product, you don’t have to worry about being paid your commissions by a third party.

Affiliate, do you ever wonder if you are being ripped off by your third party company like commission junction or click bank? Have you ever asked yourself, “What would stop them from keeping my customer’s money, and sending them a pirated copy of my material?” I know….you trust your third party affiliate company.

Since trust runs so freely amongst affiliates, let me encourage you to take a bold step of faith…let me ask you to consider selling your own stuff….and keeping more of the profits.

When is a duck not a duck?

Answer: when it’s ducking. Here’s what I mean. In 12-step recovery groups, there is a term for someone who is in denial, and it’s called ducking. Here’s the logic behind the term. Let’s say Lisa is in a 12 step group for co-dependents, and she is with a real loser. He won’t let her have a say in the finances, he never let’s her go anywhere without him, and he never helps with any of the chores even though she also works a full time job. So let’s say Lisa comes to the group week after week along with her sister, who is being abused. And she listens to the stories of women who are with losers. And then she sits up in her chair and proudly declares that she is not a codependent like them, even though her partner yells at her every night, and treats her like dirt. And if you try to gently point out the abuse of power, she brings out isolated incidents of gratitude…like the time that he paid for dinner at McDonald’s last year. Or how he helped her lift the turkey out of the oven on Thanksgiving. And while Lisa’s friend is howling as she hears it, Lisa swoons and tells everyone that her guy, who has never  paid for a real date, is Mr. Wonderful. So what is Lisa doing? She’s ducking.

Ducking is defined as the process of denial that a duck’s owner goes through when his webbed pet walks into the office.  Here’s the narrative (just imagine the Aflack duck quacking in this example)

Employee #1 (Bob) “Oh      my       Gosh…..there is, like, a duck.  A duck, dude, it’s a duck;  no. …seriously”.

Employee #2(Ed)“Say WHAT”?

Employee #3 (Sarah) “Hey, you guys, get in here! There’s a duck in the office!”

Boss (hearing commotion)”What is the trouble, gang”?

Duck’s owner, Fred. “I’ll take care of this”

Fred picks up the duck and takes it out of the office.

Boss (following  Fred): “What is the meaning of this?!”

Fred: “Oh. That was my friend. He was visiting for the holidays”.

Employee number one “From where…Canada?”

(Office hoots and hollers)

Sarah chimes in “no, Ed…geese are from Canada. It’s a duck. Where is it anyway?

Various quips of, “it flew south for the winter” etcetera fill the office.

Later, in a private meeting, the Boss who is actually fighting intense laughter, calmly repeats, “Okay now, so,  why don’t you want to admit you had a duck”?

And the duck’s owner makes insane arguments as to why his duck was not a duck.

It was not flying. It was well-behaved. It went outside with him when he “asked” it to.

And it doesn’t matter how many times the boss (now reeling in disbelief from the owner’s denial) calmly assures Fred that he won’t be fired, Fred refuses to admit that he ever had a duck in the office

“Ducking” quote– If it looks like a duck, quacks like a duck, walks like a duck and acts like a duck…it’s a duck.

“Ducking” definition: When a person draws any other conclusion, that person is said to be “ducking”.

Friend, are you “ducking” when it comes to the profit potential of your online business? If the numbers aren’t there, if the money’s not rolling in, and if you aren’t making a living income online, it’s time for a real plan.  In my internet marketing blueprint, I design a personalized roadmap for your business. You’ll see where you need to go to get from where you are at, to real internet marketing success. You can read more here

How to sell online using content| Part 2

Yesterday, we talked about Content Marketing. What it is, how it can make you money, and why some people are poor who do it. I left you with this braindead conclusion and that is,

In the world of Content marketing, Content is King.

So what do I mean? Simply that, if you have lousy content, if the content you use is poor content, you won’t do well. Because people won’t click on your webpage for very long. And you’ll get quick exists, resulting in low rankings.

Now, I want to tell you a secret…content is more important and I do mean WAY more important than meta tags, headers, and back links. People don’t believe me when I tell them this, but the truth is (and I’m not lying here), you are going to do far better in your marketing strategy if you have great content that is compelling, then if you have SEO rich content that sounds stupid.

Here’s an example (and I solemnly swear, I’m not doing this for keyword density)

“Content marketing is great because content is a fascinating term in marketing. When you do content marketing you need to make sure that your content marketing has good content, that your marketing has compelling content and that when you market, you have kick @$*s marketing (that’s how most of you say it, no offense….

And what did you just do, marketer?  you sounded…stupid. And insulting. as though none of us can speak english and need to hear the term “content marketing ” like a hundred times already.

And here’s what you don’t know…when you stuff your content like that (yes, it actually is called “keyword stuffing”, when overdone), what you risk is being penalized by the search engines. That’s because, in content marketing, many people have relied on the density of their content’s keyword (which, in this case would be “content marketing”) in order to get great rankings.

Now here’s the kicker…if you just write naturally, and from the heart, you will have all of the keyword density you need, for great content that gets recognized by the search engines.

When you write from the heart, you won’t ever have to use some “keyword density finder” tool for your content, because it will flow.

Now, here’s another point I want to bring up in content marketing: A lot of people could be making really good money and drawing really good traffic, right now, but they don’t know HOW to write naturally.  In my e-series “Content Marketing Made simple” I show you the ins and outs of creating great content.

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