Bruce Wilkerson writes the following in his book: “The Dream Giver”
He defines what a “gimper” is, and how the definition of being a gimper changed his life;
“A gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.
So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?
Here are some ways you can shine in your industry
always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.
Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.
Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.
Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !
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