How to Outshine your Competitor

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online

 

The Lonely Marketer’s Newsletter

looking_out_the_window_by_misslivyoung-d6vhr8k

Dear Marketer,

I know you. You are busy, frustrated, underpaid and underappreciated. You spend hours on the computer and you are lonely.
Some mornings, you wake up and pound on the keyboard wondering if it’s even worth it, if your dream will ever happen.

Other days, you doubt your dream,,, and doubt yourself, wondering if you are even doing the right steps to get there.

Once engaged in a “This is the BIG one” project, you shut yourself off for days from friends and family. Or, you do your work right in the living room, clicking and typing while the family members hover over your shoulder, arguing inches from you on who gets the computer next.

If you have already hit “the big one” (as in, that winning online venture) you work for weeks tweaking and maintaining it; It consumes you.
It isn’t easy starting at internet marketing, and it’s even harder doing it alone.
Which is why I started:

The Lonely marketers newsletter.

This isn’t one of those deals where you sign up for free marketing info and get a snippet of gobbledygook directing you off of your email to another site.
And this isn’t some teaser email that acts like it’s going to give you info, only to pitch its product.

These are purely inspirational and motivational.

The newsletters come about every two weeks, or whenever I have something important to say.

You can get it by signing up below:

Thanks! Your first letter will arrive shortly. In the meantime, add us to your safe sender list to ensure deliverability!

INTERNET MARKETING–the barebone basics

Internet Marketing Basics

https://www.tibco.com/blog/wp-content/uploads/2013/07/abacus.jpg

The very basics of INTERNET MARKETING ARE:

  • Having a product that has a market,
  • Using the right platform to sell it on (almost always, a website), and
  • Getting enough people to visit your website.

If your internet marketing program doesn’t cover these things, then they assume you already have the product, platform, and traffic.

Don’t buy any internet marketing program, any informational e-book, any “secret system” or “winning formula” until you at least know these things:

  • How to build a website
  • How to drive traffic to your website
  • How to write reasonably good content.

If you can’t write, don’t know basic web design, and know nothing about how to build online traffic, then you are wasting your time with the other stuff.

In the beginning, you need a way to make money without advertising. You need a way to draw traffic without paying to get links. And you need a way to make a website (without money) to drive all of your free traffic to.

I cover all of this and more in my e-course “How to sell anything online.”

You’ll learn how to develop a website that is effective, and optimized for the search engines.

You’ll learn how to drive quality traffic to your website.

And I’ll show you how to collect payments online.

I’ll teach you how to do all of this with absolutely no money or advertising in the beginning.

You’ll learn step-by-step what it takes to be an overnight internet success.

Will you make a million dollars overnight? Anything’s possible if you believe. But I think a better goal might be to make a decent income so you can afford some of the bells and whistles that can make you a million down the road.

Order here

“Internet Marketing Program”

When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketer’s email list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire what so ever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

  • Afilliate marketing
  • email marketing
  • website design
  • search engine optimization
  • conversion techniques…in and of themselves

All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

Everyone’s been lying to you. Learn the truth about internet marketing and make some money….for real.

Products

 

Internet Marketing|How to be a Good Manager

Read other related articles on Catherine’s Career Corner (off site, separate author)

What every employee wants from their Boss

You’re safe to come to because:

  • You care
  • You don’t have some pet rock in your corner whom you prize above other employees
  • Youll believe me
  • You want what’s best for me

I Believe You’re Fair Because:

  • You reward progress
  • You reward effort
  • You reward honesty

I am pretty sure that You can be trusted and that:

  • You aren’t setting me up to be a fall guy
  • You don’t hold me to a different standard than bootlickers

You practice what you preach:

  • You have a strong work ethic of your own
  • You are honest
  • You treat me exactly as you would want to be treated in my sitution

 

Conclusion: My future is important to you