The Biggest Mistake of Online Marketers

The biggest mistake in online marketing

head slam

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple.

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the wrong direction.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

girl with bag and binocular

See, most marketer focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that cost more in advertising than you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money. Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn.

Check it out

Why you have “shiny gadget” syndrome, and how to focus

Reader, do you find yourself spending hours on your smartphone or computer, but getting nothing done? Does it seem impossible to stick with one task and one task only as a million, “Are you KIDDING ME”? type of ads swirl around your screen? Do you find your self checking out “just one more article” Despite your best,  most disciplined efforts to stay on track?

Hyper one, it’s not your fault (well, not entirely).

Blaming Your Brain

Does putting a bum rap on your own brain cells and cerebral wiring make it easier? Not really. But it’s sort of true; your brain is wired to give you a “pay off” everytime you see something new or interesting. Here’s the hard truth that you desperately need to here, and I hope you love me for boldly sharing it:

You’re an addict, Creative One

Yes, it’s true, creative soul; your brain releases dopamine everytime you see something new and cool. You’re addicted to the stuff. It’s the reason you click away from one perfectly good article to another one. It’s the reason you keep checking facebook every five seconds. It’s why you can’t

Focus.

You need that Dopamine hit. All smart phone users do. That’s why this is called the “never look up” generation. Sad.

Wonderful distracted human, there’s simply no way around it. What you need is

Total Detox

This means, you need to retrain  your brain but first.  You absolutely Must, must must set limits on your gadget time. Your PC time. Even normal phone calls, and definitely texting. Yes, you must rigorously schedule set times for these things, and make them the same time each day. Otherwise, you’re nothing but an electronics junkie.  I know, I know. That phone is ringing, “you’ve got mail” and you just can’t seem to stop thinking about that latest “trending now” snippet you saw. Bite the bullet. Go completely cold turkey from all gadgets for two weeks if you just can’t help yourself. Here’s what will happen

Focus.

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Suddenly, your brain will be bored.  Bored. Curious. Understimulated. And reader, that’s a very good thing! Your brain will tell you things like, “I just KNOW someone left me an important message…I feeeeel it”. But reader, your brain is lying. Because someone most likely DID leave you a message but reader, the truth is, it’s not important. At least not as important as reclaiming your focus.

Right this moment write down the three most important things you need to do…today. And do nothing but those three things. Do it with no interurptions or distractions…no matter what. Here’s why;

Evertytime you break away from an important task, it takes 10 full minutes for you to fully refocus on what you were initially doing. No wonder nothing gets done in your world!

Look, you are going to have to make a choice. Do you want to be a twitching, unfocused, distracted and non productive human forever?

Starting now, decide on definate, set in stone times to answer all your gadgets and try to make it ONCE A DAY. Will you need to change your phone number? Quit Facebook? Give the impression you’ve left the planet? Probably.  A better way though might be to inform your clan that you are going AWOL for a season of detox.

Then stick to your plan of only checking your gadgets during that time. And let me know how it works; we’re in this together.

Want daily time management tips? Sign up!

Note> I only use your information to send what you ask for.

 

 

The Free Sample Mentality

The Free Sample Mentality

(You all know how this free sample stuff works…at the store they give you free samples and then, if you like it, they ask if you want to buy some, and they have a little cooler right there, so that they can hand you a box of the stuff to buy on the way out).

I’ll never forget when I was living on a shoestring 15 years ago, and my friend Tawana took me and some friends to Sam’s Club after church. I insisted that I was too hungry to go without stopping for lunch first. The only problem was, I had no lunch money.
“Look”, I told her, “let me go home first and eat”.

“Nah,,,you won’t need to buy anything”.

Now, this girl was bold. Because when I got to Sam’s club, I saw her leave us, the group, with our carts, and go back FIVE TIMES to the hot wings sample counter to get all of us free samples. I’m not kidding.

Then, she proceeded to bring me a tray of seafood puff pastries that were just about the most heavenly hors d’ourves I had ever eaten.  After I squealed in delight, I kid you not, she very disarmingly crooned another plate of this stuff from the sample guy. “Yea, my friend says these are the best she’s ever eaten, and she hasn’t had lunch yet…” Then she asked for a box of them, and we walked away with some samples and some boxes of them which we put in our carts.

I think you know what happened next. In between bites of six different appetizers now turned entrees (due to the volume of plates I was juggling), I informed her, under my breath, that there was NO WAY I could buy those appetizers she’d just placed in my shopping cart. She just dimpled, nodded, and continued her round of sample schmoozing.

And on the way out of Sam’s club, she deposited five boxes of various frozen foods into a stray cooler.

No way would she ever buy… she was far too good at fringing the fields.

 

In case you don’t know it yet, “fringing the fields” is an Old Testament term used to describe the Almighty’s righteous welfare system. Landowners were commanded to leave the corners of their fields unharvested so that the poor could discreetly come and pick some of the harvest, without disturbing the peace of the owner or trespassing on the field. It would be today’s equivalent of a homeless person reaching up and snapping off an apple from a tree overhanging the sidewalk.

And it was expected. When you give away free information, you can expect that there are going to be people who snatch up your free information in the hopes of getting a real education. You can’t be sure that all of your customers are going to buy, just because you gift them with free samples. Many will, because it’s going to be far more convenient to have your latest tutorial on their hard drive, than to pour over 100 free emails every week.

But a lot of very new marketers won’t be able to afford anything. Or, they believe that if they just dig long enough, they will find their information for free, somewhere on the internet. And, they probably will. They will be a nomad, going from free sample to free sample, looking for a snippet here and there. Will it be enough to get them a lucrative online business? Maybe, if they don’t starve while searching.

Some prospects don’t have a choice; I always tell people, if you can’t afford a real internet marketing education, don’t waste your time getting free “information samples”. Get a job at McDonalds, and save up to buy at least one comprehensive, internet marketing training course.

Am I recommending mine? Not necessarily. You need to find a program or system that meets your needs.

That you can afford.

And that you can trust.

Internet Marketing Program

The self-guided Ecourse is not some program you just download; it’s an actual course, with a start and end date. The next class “How to Sell Anything Online” begins on October 15th — it’s a four-week course.

You’ll receive daily assignments and lessons along with practical examples, and “keep on track” checkpoints to make sure you aren’t neglecting any one part of your marketing strategy.

This self-guided program is “step-by-step” simple, and foundational in its approach. We take you from “easy- to -breezy” in no time.

Skills you need to know before you begin

You must know the following basic computer skills before beginning this course: “Cut, copy, and paste”; using a text editor; minimizing and maximizing a computer; the difference between an address bar and a task bar, and how to open a new “window.”

When does the course start up?”

Orientation begins October 27th. Payment must be received by the 22nd.

What will I learn?

You will be taught how to find your niche, how to position yourself online as an expert, how to sell online immediately, (yes, immediately) and how to build a high quality blog and website. We also cover basic SEO and traffic techniques.

Who will benefit from this course?

Those marketers who need help in getting their online business started, developed, or off the ground will benefit. If you already have a blog or website, and you aren’t doing really well yet, this course will review the basics to make sure your website is following “best practices” for search engine optimization.

If you have a quality blog with some traffic but would like more traffic, then you should go with a more customized course, such as the Internet Marketing Blueprint.

But, if you are highly motivated, if you are just getting started at internet marketing, or if you just have gaps that need to be filled, and you are okay with asking for help rather than being checked up on, then we welcome you to join this self-guided program. If you miss this class, check back for class times in October.

Note: Spaces fill quickly–secure your spot now

 

Enroll in the How to Sell Online, ecourse

Get the real deal here; step by step instructions for presenting, promoting, and selling your product online.

$120.00

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Deja moo (I think I’ve heard this bull before)

bullsni

The longer I am in internet marketing, the more I see of the “shady side” of marketing claims.

I would love to send you my 22 point check list for what to avoid before signing up for anything.

No catch. Just free info,

Don’t be taken…get your free download now.