Writing your Business Plan

One thing that a lot of marketers do in business, is they forget to plan. Here’s what that looks like

If you spend your days piddlying, but getting nothing accomplished, then it’s time for an action plan.  My internet marketing blueprint show you step by step what you need to do,  at each step in your business, to get good success.

Here’s what you get: First, you have to pre-apply for me to even meet with/ talk with you. And that’s not because I’m some diva, but I just need to make sure that we aren’t wasting one another’s time. Not every mentor is suitable for every business/business owner, and I get that. Some people have different values then me. But most people who sign up are genuinely wanting someone to coach them and they are realistic.   That’s another thing: if you want to sell underwater basket weaving kits, I may not be super enthusiastic about your idea. I promise to be honest with you about the chances of your business working in a reasonable length of time to be profitable.

The internet marketing blueprint is not cheap, but it is more cost effective than the one on one mentoring plan. If you are looking for a game plan for your business, a blueprint to get started, then this is what you need.

Sometimes, after reviewing the pre-application, it becomes clear that an entire marketing plan is not the answer. Maybe an applicant is doing everything right as far as I can see, but they have embarrassing pop ups. Sometimes (though not often) a simple ten minute conversation is all that’s needed.

Similarly, many qualified candidates for the program are not at all sure that this would be right for them, and need more reassurance. I offer a ten minute phone review for people like this, to ask me anything. Imagine being able to ask me absolutely anything in the universe for ten full minutes! Needless to say, many people take this as an alternative to the blue print,  but it’s actually a springboard to explaining the merit of them getting a blue print…though not always. Sometimes, during this ten minute discovery phase, I realize they need to do just two simple things to get their awesome business unstuck. Forty dollars for someone to explain that their annoying pop up as is why they have a quick exit rate. Get that right, and call me if you need me.  Situations like that are why I also offer a ten minute discovery call for the unsure and undecided.

Is the internet marketing blueprint right for you?Let’s find out

Order a ten minute consultation Call

Ask me anything about your business. I’ll tell you what I can in ten minutes, and what I can’t adequately explain in that time, I will make a recommendation such as further learning, independent research, etc. I can’t give you your entire marketing plan during this time, but I can let you know if you even need that, or just a few quick fixes. This is what you order if you are undecided, on the fence, or know you just need a few tweaks. By ordering this, you understand that there are NO REFUNDS and you affirm that.

$40.00

 

“Google says I’m dying”

stethoscope and keyboard of a computerThat’s what I heard on someone’s blog once, but it’s not what you think…this woman joked that if you enter your symptoms into Google, you will become convinced after the first two webpages you visit, that your end is near.

That’s the humor in forming a diagnosis based on incomplete information. And that’s what many of you do…you think you aren’t a success because you aren’t getting a lot of

“likes”, traffic, or people signing up for your newsletter. But any one of these things, on their own, is not necessarily an indicator of how good your business has been set up.

Remember, you only need people to visit you, who actually end up buying your product…eventually

See, a lot of people get ALL stressed out because their competitor has more likes than them…more sign ups than they do… or they are getting way more traffic.

But what they DON”T realize is, none of these factors guarantee the most important thing in internet marketing…getting the sale.

Plenty of people get plenty of likes, plenty of followers, and plenty of traffic, but not one single person has ever bought their product.

I know, because they tell me. (Remember, I’m an online coach). And I meet people all of the time who have the most awesome sales funnel you could possibly imagine…but they aren’t making any sales.

They are constantly stressing over rankings, click through rates, and how they can get more comments. But guess what? Not one of these things ensures the sale. The truth is, it takes many factors, usually, before someone buys. But it’s not an exact science. Remember, spiders crawl the world wide web, but humans are the actual ones who make the buying decision. That’s why some rules don’t apply in some circumstances.

Sometimes, a marketer does everything right, but they have an annoying pop up ad that drives everyone away from an otherwise perfect experience.

Some marketers are themselves annoying, and build the site around their annoying online presence.

Or, they look unprofessional and incompetent, and their website’s exit rate shows it (exception…the Lazy Stoner)

Or, they brag, brag, brag, and even though have proof, no one likes them, so no one stays (though, there are exceptions…like the Rich Jerk)

And here’s the most important point I want to drive home for you…if you are a marketer and you do absolutely every single thing right, following all of the checklists out there, it is highly likely there will be some exception to the rule in your situation, or (more likely) a gaping hole, somewhere, in your marketing plan. And guess what? You won’t see it, because, (here it is)

We ALL have blind spots.

And I want you to know that, as a marketing coach, one of the hardest things for me to do is to hold back from giving free information….free advice…free feedback, to those of you who who desperately need it…and don’t even know it.

Aren’t we all like that? Don’t we all want to wipe the nose of that stranger who has something hanging from their nose? Or at least point it out? Well, maybe you don’t feel that way, but as a mother, I can’t tell you how many times I wanted to scrub another mother’s child’s face, because.. well, because I’m a mother, and I care.

It’s the same way as an internet marketer. People follow my blog who could be doing so much better online if they’d just do x, y and z. It’s hard not to tell them so.

But I’ve learned from experience, that free advice is not cherished, not followed, and is even resented by most people who are too proud to get a second opinion.

Is your blog, website, or marketing funnel all that you want it to be? If you know your website could do better, schedule a phone consultation today.

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How to REALLY Make money online (like, for real)..really.

 

Get the facts, not the nonsense (read original post)

INTRODUCTION TO LEAD MAGNETS

Introduction to Lead Magnets

If you want a way to get your reader to keep returning to your website, you can achieve this by offering a lead magnet.

So what is a lead magnet? Well, a lead magnet is just anything you offer your readers that causes them to leave their contact information. It’s really an exchange; you are offering to give your reader access to some resource or gift, typically by emailing them the information or offer.  In exchange, they have to give you their email address.

How Lead Magnets Work

A lead magnet is really just a stepping stone to your ultimate goal, which is getting your subscriber to buy. When you offer a lead magnet to your reader, it’s just one step in the ultimate goal of causing your reader to make a purchase from you.

Lead magnets Done Right

So many people do lead magnets wrong, because they try to get that final step, the sale, made in just one step, that is, one lead magnet.  The reasoning is “I’m going to send you a lead magnet, and you’ll spot on buy my stuff.”

But that’s not the way to do it. People hate pressure, so if  you ever want your subscriber to have anything to do with you, than you shouldn’t come on too strong in your first lead magnet. You should talk more about information, and less about your actual product in your first lead magnet. In fact, you should offer your prospect at least 6 more pieces of quality information in the form of lead magnets,  before strongly pitching your product.

Remember, people didn’t sign up for your newsletter to learn more about your product…they did it to learn information. But. If you consistently demonstrate knowlege to your subscriber, they will become very curious, very loyal, and probably make that purchase.

That’s because, the more exposures your subscribers have to your product or business, the more likely they are to buy.

If your lead magnet is doing its job, it will cause a number of your subscribers to:

Visit your website and make a purchase OR

Visit your website and sign up for another lead magnet

and another

and another

and eventually, buy your product.

The end goal is the sale but the truth is there are usually multiple steps of action before that end goal is achieved.

Statistics say that the majority of your potential customers will need to be exposed to your company or opportunity at least SEVEN TIMES before they will purchase.

So while it is possible that they will read your lead magnet and then purchase your product, you need to be prepared to have at least seven emails worth of information for your subscriber to see or read before they eventually buy.

The easiest way to do this is to have your prospect read a variety of lead magnets which keep you at the forefront of their mind.

Your lead magnets don’t have to talk about your company, product or service but they should at least reference it and provide a link back to your website.

Are you interested in learning how to create a series of powerful, strong lead magnets? It’s all right here

Order lead magnets made easy

Take your business to the next level

$30.00

 

The Free Sample Mentality

The Free Sample Mentality

(You all know how this free sample stuff works…at the store they give you free samples and then, if you like it, they ask if you want to buy some, and they have a little cooler right there, so that they can hand you a box of the stuff to buy on the way out).

I’ll never forget when I was living on a shoestring 15 years ago, and my friend Tawana took me and some friends to Sam’s Club after church. I insisted that I was too hungry to go without stopping for lunch first. The only problem was, I had no lunch money.
“Look”, I told her, “let me go home first and eat”.

“Nah,,,you won’t need to buy anything”.

Now, this girl was bold. Because when I got to Sam’s club, I saw her leave us, the group, with our carts, and go back FIVE TIMES to the hot wings sample counter to get all of us free samples. I’m not kidding.

Then, she proceeded to bring me a tray of seafood puff pastries that were just about the most heavenly hors d’ourves I had ever eaten.  After I squealed in delight, I kid you not, she very disarmingly crooned another plate of this stuff from the sample guy. “Yea, my friend says these are the best she’s ever eaten, and she hasn’t had lunch yet…” Then she asked for a box of them, and we walked away with some samples and some boxes of them which we put in our carts.

I think you know what happened next. In between bites of six different appetizers now turned entrees (due to the volume of plates I was juggling), I informed her, under my breath, that there was NO WAY I could buy those appetizers she’d just placed in my shopping cart. She just dimpled, nodded, and continued her round of sample schmoozing.

And on the way out of Sam’s club, she deposited five boxes of various frozen foods into a stray cooler.

No way would she ever buy… she was far too good at fringing the fields.

 

In case you don’t know it yet, “fringing the fields” is an Old Testament term used to describe the Almighty’s righteous welfare system. Landowners were commanded to leave the corners of their fields unharvested so that the poor could discreetly come and pick some of the harvest, without disturbing the peace of the owner or trespassing on the field. It would be today’s equivalent of a homeless person reaching up and snapping off an apple from a tree overhanging the sidewalk.

And it was expected. When you give away free information, you can expect that there are going to be people who snatch up your free information in the hopes of getting a real education. You can’t be sure that all of your customers are going to buy, just because you gift them with free samples. Many will, because it’s going to be far more convenient to have your latest tutorial on their hard drive, than to pour over 100 free emails every week.

But a lot of very new marketers won’t be able to afford anything. Or, they believe that if they just dig long enough, they will find their information for free, somewhere on the internet. And, they probably will. They will be a nomad, going from free sample to free sample, looking for a snippet here and there. Will it be enough to get them a lucrative online business? Maybe, if they don’t starve while searching.

Some prospects don’t have a choice; I always tell people, if you can’t afford a real internet marketing education, don’t waste your time getting free “information samples”. Get a job at McDonalds, and save up to buy at least one comprehensive, internet marketing training course.

Am I recommending mine? Not necessarily. You need to find a program or system that meets your needs.

That you can afford.

And that you can trust.