INTRODUCTION TO LEAD MAGNETS

Introduction to Lead Magnets

If you want a way to get your reader to keep returning to your website, you can achieve this by offering a lead magnet.

So what is a lead magnet? Well, a lead magnet is just anything you offer your readers that causes them to leave their contact information. It’s really an exchange; you are offering to give your reader access to some resource or gift, typically by emailing them the information or offer.  In exchange, they have to give you their email address.

How Lead Magnets Work

A lead magnet is really just a stepping stone to your ultimate goal, which is getting your subscriber to buy. When you offer a lead magnet to your reader, it’s just one step in the ultimate goal of causing your reader to make a purchase from you.

Lead magnets Done Right

So many people do lead magnets wrong, because they try to get that final step, the sale, made in just one step, that is, one lead magnet.  The reasoning is “I’m going to send you a lead magnet, and you’ll spot on buy my stuff.”

But that’s not the way to do it. People hate pressure, so if  you ever want your subscriber to have anything to do with you, than you shouldn’t come on too strong in your first lead magnet. You should talk more about information, and less about your actual product in your first lead magnet. In fact, you should offer your prospect at least 6 more pieces of quality information in the form of lead magnets,  before strongly pitching your product.

Remember, people didn’t sign up for your newsletter to learn more about your product…they did it to learn information. But. If you consistently demonstrate knowlege to your subscriber, they will become very curious, very loyal, and probably make that purchase.

That’s because, the more exposures your subscribers have to your product or business, the more likely they are to buy.

If your lead magnet is doing its job, it will cause a number of your subscribers to:

Visit your website and make a purchase OR

Visit your website and sign up for another lead magnet

and another

and another

and eventually, buy your product.

The end goal is the sale but the truth is there are usually multiple steps of action before that end goal is achieved.

Statistics say that the majority of your potential customers will need to be exposed to your company or opportunity at least SEVEN TIMES before they will purchase.

So while it is possible that they will read your lead magnet and then purchase your product, you need to be prepared to have at least seven emails worth of information for your subscriber to see or read before they eventually buy.

The easiest way to do this is to have your prospect read a variety of lead magnets which keep you at the forefront of their mind.

Your lead magnets don’t have to talk about your company, product or service but they should at least reference it and provide a link back to your website.

Are you interested in learning how to create a series of powerful, strong lead magnets? It’s all right here

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The Free Sample Mentality

The Free Sample Mentality

(You all know how this free sample stuff works…at the store they give you free samples and then, if you like it, they ask if you want to buy some, and they have a little cooler right there, so that they can hand you a box of the stuff to buy on the way out).

I’ll never forget when I was living on a shoestring 15 years ago, and my friend Tawana took me and some friends to Sam’s Club after church. I insisted that I was too hungry to go without stopping for lunch first. The only problem was, I had no lunch money.
“Look”, I told her, “let me go home first and eat”.

“Nah,,,you won’t need to buy anything”.

Now, this girl was bold. Because when I got to Sam’s club, I saw her leave us, the group, with our carts, and go back FIVE TIMES to the hot wings sample counter to get all of us free samples. I’m not kidding.

Then, she proceeded to bring me a tray of seafood puff pastries that were just about the most heavenly hors d’ourves I had ever eaten.  After I squealed in delight, I kid you not, she very disarmingly crooned another plate of this stuff from the sample guy. “Yea, my friend says these are the best she’s ever eaten, and she hasn’t had lunch yet…” Then she asked for a box of them, and we walked away with some samples and some boxes of them which we put in our carts.

I think you know what happened next. In between bites of six different appetizers now turned entrees (due to the volume of plates I was juggling), I informed her, under my breath, that there was NO WAY I could buy those appetizers she’d just placed in my shopping cart. She just dimpled, nodded, and continued her round of sample schmoozing.

And on the way out of Sam’s club, she deposited five boxes of various frozen foods into a stray cooler.

No way would she ever buy… she was far too good at fringing the fields.

 

In case you don’t know it yet, “fringing the fields” is an Old Testament term used to describe the Almighty’s righteous welfare system. Landowners were commanded to leave the corners of their fields unharvested so that the poor could discreetly come and pick some of the harvest, without disturbing the peace of the owner or trespassing on the field. It would be today’s equivalent of a homeless person reaching up and snapping off an apple from a tree overhanging the sidewalk.

And it was expected. When you give away free information, you can expect that there are going to be people who snatch up your free information in the hopes of getting a real education. You can’t be sure that all of your customers are going to buy, just because you gift them with free samples. Many will, because it’s going to be far more convenient to have your latest tutorial on their hard drive, than to pour over 100 free emails every week.

But a lot of very new marketers won’t be able to afford anything. Or, they believe that if they just dig long enough, they will find their information for free, somewhere on the internet. And, they probably will. They will be a nomad, going from free sample to free sample, looking for a snippet here and there. Will it be enough to get them a lucrative online business? Maybe, if they don’t starve while searching.

Some prospects don’t have a choice; I always tell people, if you can’t afford a real internet marketing education, don’t waste your time getting free “information samples”. Get a job at McDonalds, and save up to buy at least one comprehensive, internet marketing training course.

Am I recommending mine? Not necessarily. You need to find a program or system that meets your needs.

That you can afford.

And that you can trust.

How to Outshine your Competitor

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online

 

Start Here

 

 

Pick your product or Service

Create a platform to promote your product on

Enable a payment gateway to collect payments online.

Continue developing your platform. Make it the Highest Quality Platform that you can

Ensure that traffic is coming to your product or offer

Present your product in the best possible light

Continue to drive quality traffic to your website

Take good care of your customers and visitors.

Did I miss I step? Not a major one, for if you do all of these things, in the right order, and do them well, eventually you will succeed online.

I think we all know, doing each of these steps really, really well is going to require more than one page of instruction.

In my ecourse “How to sell Anything Online”,  I show you all of these steps in step by step fashion, with plenty of substeps in between. You’ll learn exactly what it takes to get your business online and make sales.

Here’s how it happens:

 

The Silent Skill of Discernment

Is the subconscious aware of what’s going on because of a continual flow of facts which are too numerous to consciously analyze….but subconsciously tallied, sifted, and assessed?

Or is there something more at work here? Is there some supernatural element of insight given by the “universe to all human beings?

Whether it comes about through mentally stored experience, peripheal awareness, or quick snippets of supernatural insight, all of us have experienced the phenomona of intution; it’s the dynamic whereby you know something, but you just don’t know how.

In decision making and strategizing, this is called “discernement”.

Discernment is a quality which is lacking in a lot of internet marketers. And that is sad, because there are so many marketers who know so much, but yet don’t understand how to apply what they know, in which situation. Maybe you “get” the fundamentals of web design, and best marketing practices. But maybe something in your gut is telling you, “do it this way…this time”. You see, that is something that all of the information in the world can’t give you. And that is what you need for your internet marketing business.

When I give people advice about their situation, I don’t just rattle off some pre-formatted script of directives. I don’t just use a spreadsheet of info and go with the highest batting average. That’s because, in internet marketing, there are far too many variables at stake to rely solely on data. Sometimes something just feels off with a certain strategy. Almost always, the client feels it too. That’s why they call a mentor for clarifiction.

If you do internet marketing consulting for your clients, you should exercise individual discernment with each case you take on. The truth is, with mentoring and consulting, there is no “one size fits all” approach.

If you are a mentor or a consultant, I would love to hear your thoughts on this. And if you are looking for a mentor to help you find your way in internet marketing, I invite you to contact me.

Together, we can find  a plan that’s right for your business.