How to Outshine your Competitor

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online

 

INTERNET MARKETING–the barebone basics

Internet Marketing Basics

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The very basics of INTERNET MARKETING ARE:

  • Having a product that has a market,
  • Using the right platform to sell it on (almost always, a website), and
  • Getting enough people to visit your website.

If your internet marketing program doesn’t cover these things, then they assume you already have the product, platform, and traffic.

Don’t buy any internet marketing program, any informational e-book, any “secret system” or “winning formula” until you at least know these things:

  • How to build a website
  • How to drive traffic to your website
  • How to write reasonably good content.

If you can’t write, don’t know basic web design, and know nothing about how to build online traffic, then you are wasting your time with the other stuff.

In the beginning, you need a way to make money without advertising. You need a way to draw traffic without paying to get links. And you need a way to make a website (without money) to drive all of your free traffic to.

I cover all of this and more in my e-course “How to sell anything online.”

You’ll learn how to develop a website that is effective, and optimized for the search engines.

You’ll learn how to drive quality traffic to your website.

And I’ll show you how to collect payments online.

I’ll teach you how to do all of this with absolutely no money or advertising in the beginning.

You’ll learn step-by-step what it takes to be an overnight internet success.

Will you make a million dollars overnight? Anything’s possible if you believe. But I think a better goal might be to make a decent income so you can afford some of the bells and whistles that can make you a million down the road.

Order here

The Silent Skill of Discernment

Is the subconscious aware of what’s going on because of a continual flow of facts which are too numerous to consciously analyze….but subconsciously tallied, sifted, and assessed?

Or is there something more at work here? Is there some supernatural element of insight given by the “universe to all human beings?

Whether it comes about through mentally stored experience, peripheal awareness, or quick snippets of supernatural insight, all of us have experienced the phenomona of intution; it’s the dynamic whereby you know something, but you just don’t know how.

In decision making and strategizing, this is called “discernement”.

Discernment is a quality which is lacking in a lot of internet marketers. And that is sad, because there are so many marketers who know so much, but yet don’t understand how to apply what they know, in which situation. Maybe you “get” the fundamentals of web design, and best marketing practices. But maybe something in your gut is telling you, “do it this way…this time”. You see, that is something that all of the information in the world can’t give you. And that is what you need for your internet marketing business.

When I give people advice about their situation, I don’t just rattle off some pre-formatted script of directives. I don’t just use a spreadsheet of info and go with the highest batting average. That’s because, in internet marketing, there are far too many variables at stake to rely solely on data. Sometimes something just feels off with a certain strategy. Almost always, the client feels it too. That’s why they call a mentor for clarifiction.

If you do internet marketing consulting for your clients, you should exercise individual discernment with each case you take on. The truth is, with mentoring and consulting, there is no “one size fits all” approach.

If you are a mentor or a consultant, I would love to hear your thoughts on this. And if you are looking for a mentor to help you find your way in internet marketing, I invite you to contact me.

Together, we can find  a plan that’s right for your business.

 

 

How to Create a Dynasty

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Inside of every internet marketer is a desire to set the world on fire by being a trail-blazer and a game changer.  Internet marketing is the buzz word that screams, money, success, and power. Most people see within internet marketing the potential to put a product in front of the masses, and  to pull in sales like a money-making, automated wealth machine.

And all of these things are true. The problem is, no one is being shown what it really takes to create a dynasty.

Here’s what it takes: time. Yes, I know that all of the internet marketers out there, the ones who sell to other marketers, they aren’t mentioning this, but it really is true; being successful takes time. Especially if you want to be very successful. When you hear anyone tell you that you can make money hand over fist with very little effort, just do this:

untrustworthy, lying, business man fingers crossed

assume they are lying to you.

In my book “How to Sell Anything Online” I show you step  by step what it takes to become an internet marketing success. I don’t mislead you with promises of overnight wealth, or instant web domination. I’m real. I break it down to you step by step. You’ll see how to start at the very beginning and end up with a truly profitable business online. Check it out.

Enroll in the How to Sell Online, ecourse

Get the real deal here; step by step instructions for presenting, promoting, and selling your product online.

$120.00

 

Make every page a lead magnet (not, and backpedal)

Do you see this reader? This is a piece of “humble pie”. It’s what great marketers eat when they have to withdraw, analyze, and admit…um…that  didn’t work so well.

“Make every page a lead magnet” is what the guy over at lead pages advised his readers to do. I have to admit, I ate this guy’s material up like corn on the cob at first. His product was excellent (and no, I’m not pitching him, because I don’t do affiliate marketing). But his website was well put together, and I personally thought his whole sales funnel was par excellant ( or however the french would croon about it). I liked it, okay? It resonnated with me. He had his ducks in a row. So I figured, “this guy must know” and I followed his advice.

Here’s what I have concluded…making every page a lead magnet may work in some cases…but when you are an internet marketer, it can be disastrous, in my experience. Here’s why;

As an internet marketer, you know that you are constantly looking for great information== the best of the best. . .truth distilled and concentrated into an  elixir that will bring you the kind of intense success that you need in this machivellian field called internet marketing. I’m just getting real with my collegues here about what we all want…we ALL want to dominate.

And so what happens is, if you are pitching to other internet marketers, they see this “sign up” thing at the bottom of every page, and it gets kind of old, because, as a fellow marketer, they see what you are doing, and they get turned off by it.

Now, I instantly saw how fruitless this would be, but I wasn’t ready to quit this guy’s advice…not yet. So what I did instead was this.  I made every page a lead magnet for every topic under ths sun, to avoid repetition.

And now, that actually did work for me, because I am a writing machine, I mean, I love to write, it’s natural. But if you aren’t a natural writer, then that won’t work for you.

Maybe a better solution to all of this would be, put a lead magnet on, say, every fourth post. And for goodness sakes, do make your post more than a paragraph!

Here it is, guys…if people like what you are writing about, the truth really is, they will find your product. If you write wonderfully they will scout all over  your pages looking for it..”How does this person make their money? Their writing is great!”.

So put a few lead magnets on your site….make them ocassional, and vary them, but don’t kill yourself making tons of whitepages and downloads. And be sure to put a “products” page up.