The Secret to Success

“The Secret of Segmenting”

If you want to get a goal done, and done right, then you need to learn the secret of breaking your goals up.

It’s not enough to break your goal up into 2 or three steps.

No, to really be successful, break those goals down into yearly, quarterly, and seasonal goals.

Here’s where most people miss it…they pick a goal like weight loss—–That’s it. Come on, people, how can anyone lose weight like that? Actually, everyone. Because there is no accountability to a goal like that. “Um… yea, I think I lost some weight….my pants do feel a little bit looser”. Vague goals like that only serve to salve our conscience or set us up for failure, because for a goal to be attainable, it must be well defined.

  1. You want your goal to be specific, attainable, and measurable.
  2. Then, very clearly define your goal.
  3. After that, break your goal down into actionable, daily and maybe even morning, afternoon, evening goals.

I’ve decided to start a time management workshop for all of my readers. I plan on hosting it some time in November, depending on the interest level. If you think your life could be more strategized, subscribe here:

 

castles in the sand vsion casting

How to Order your day

Charles Schwab who owns the famous investment company which bears his name, tells a story he had with a mentor. Mr. Schwab asked the mentor to tell him how to be more productive.  Rather than scheduling a mentoring session, the advisor simply told him, “Mr. Schwab, I will give you one piece of advice, and if you think it is worth anything, you can pay me $10,000.” Charles agreed.
One week later, Charles wrote the advisor a check for $10,000. What do you think his advice was?  When I first heard this story, I really thought that the secret was stocks. Or maybe some other investment strategy, like buying up precious metals.
No, the secret that Charles Schwab received is so brain dead simple, that I don’t think he would have even looked at it twice if the advisor had not designated a value to it.
It really is that simple.
And that profound.
In fact, it is so profitable, I would attach a million dollars to it’s worth.
So what was the advice?
I almost hesitate to tell you lest you find it too elementary.
Write down the three most important things you need to do today.
Gah! Is that it? Is that really it? Yup. In fact, chances are, you have probably heard this same story, or a version of it, at least once before now.
We all know this is good advice. Why isn’t it working for us?
Here’s a story that describes our problem:

Whoever hears these sayings of mine, and does them, I will liken him unto a wise man, which built his house upon a rock:
And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell not: for it was founded upon a rock.

And every one that hears these sayings of mine, and does them not, shall be likened unto a foolish man, which built his house upon the sand:

And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell: and great was the fall of it.

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The Biggest Mistake of Online Marketers

The biggest mistake in online marketing

head slam

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple.

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the wrong direction.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

girl with bag and binocular

See, most marketer focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that cost more in advertising than you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money. Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn.

Check it out

Vision Casting

There was a man who was preaching a message to his audience. All of the sudden, he stopped in the middle of his sermon and cried “Wait. Don’t jump! The answer is in your briefcase!”.

The preacher’s audience looked baffled, and he was as well. He honestly couldn’t tell you WHY he said what he said.

A while later, he found out why. While taking a train home from a business trip, another man, a lonely man, contemplating taking his life, decided to first listen to a tape his loved one had packed away for him. He thought it was an “inspirational tape”, not necessarily a sermon.

Actually, it was both. Here’s why. When the lonely business man started that tape, he heard it played at exactly the point where it said, “Wait. Don’t jump! The answer is in your briefcase”.

He went to his briefcase and found that the one he loved had also packed away a Bible.

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INTRODUCTION TO LEAD MAGNETS

Introduction to Lead Magnets

If you want a way to get your reader to keep returning to your website, you can achieve this by offering a lead magnet.

So what is a lead magnet? Well, a lead magnet is just anything you offer your readers that causes them to leave their contact information. It’s really an exchange; you are offering to give your reader access to some resource or gift, typically by emailing them the information or offer.  In exchange, they have to give you their email address.

How Lead Magnets Work

A lead magnet is really just a stepping stone to your ultimate goal, which is getting your subscriber to buy. When you offer a lead magnet to your reader, it’s just one step in the ultimate goal of causing your reader to make a purchase from you.

Lead magnets Done Right

So many people do lead magnets wrong, because they try to get that final step, the sale, made in just one step, that is, one lead magnet.  The reasoning is “I’m going to send you a lead magnet, and you’ll spot on buy my stuff.”

But that’s not the way to do it. People hate pressure, so if  you ever want your subscriber to have anything to do with you, than you shouldn’t come on too strong in your first lead magnet. You should talk more about information, and less about your actual product in your first lead magnet. In fact, you should offer your prospect at least 6 more pieces of quality information in the form of lead magnets,  before strongly pitching your product.

Remember, people didn’t sign up for your newsletter to learn more about your product…they did it to learn information. But. If you consistently demonstrate knowlege to your subscriber, they will become very curious, very loyal, and probably make that purchase.

That’s because, the more exposures your subscribers have to your product or business, the more likely they are to buy.

If your lead magnet is doing its job, it will cause a number of your subscribers to:

Visit your website and make a purchase OR

Visit your website and sign up for another lead magnet

and another

and another

and eventually, buy your product.

The end goal is the sale but the truth is there are usually multiple steps of action before that end goal is achieved.

Statistics say that the majority of your potential customers will need to be exposed to your company or opportunity at least SEVEN TIMES before they will purchase.

So while it is possible that they will read your lead magnet and then purchase your product, you need to be prepared to have at least seven emails worth of information for your subscriber to see or read before they eventually buy.

The easiest way to do this is to have your prospect read a variety of lead magnets which keep you at the forefront of their mind.

Your lead magnets don’t have to talk about your company, product or service but they should at least reference it and provide a link back to your website.

Are you interested in learning how to create a series of powerful, strong lead magnets? It’s all right here

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