“Google says I’m dying”

stethoscope and keyboard of a computerThat’s what I heard on someone’s blog once, but it’s not what you think…this woman joked that if you enter your symptoms into Google, you will become convinced after the first two webpages you visit, that your end is near.

That’s the humor in forming a diagnosis based on incomplete information. And that’s what many of you do…you think you aren’t a success because you aren’t getting a lot of

“likes”, traffic, or people signing up for your newsletter. But any one of these things, on their own, is not necessarily an indicator of how good your business has been set up.

Remember, you only need people to visit you, who actually end up buying your product…eventually

See, a lot of people get ALL stressed out because their competitor has more likes than them…more sign ups than they do… or they are getting way more traffic.

But what they DON”T realize is, none of these factors guarantee the most important thing in internet marketing…getting the sale.

Plenty of people get plenty of likes, plenty of followers, and plenty of traffic, but not one single person has ever bought their product.

I know, because they tell me. (Remember, I’m an online coach). And I meet people all of the time who have the most awesome sales funnel you could possibly imagine…but they aren’t making any sales.

They are constantly stressing over rankings, click through rates, and how they can get more comments. But guess what? Not one of these things ensures the sale. The truth is, it takes many factors, usually, before someone buys. But it’s not an exact science. Remember, spiders crawl the world wide web, but humans are the actual ones who make the buying decision. That’s why some rules don’t apply in some circumstances.

Sometimes, a marketer does everything right, but they have an annoying pop up ad that drives everyone away from an otherwise perfect experience.

Some marketers are themselves annoying, and build the site around their annoying online presence.

Or, they look unprofessional and incompetent, and their website’s exit rate shows it (exception…the Lazy Stoner)

Or, they brag, brag, brag, and even though have proof, no one likes them, so no one stays (though, there are exceptions…like the Rich Jerk)

And here’s the most important point I want to drive home for you…if you are a marketer and you do absolutely every single thing right, following all of the checklists out there, it is highly likely there will be some exception to the rule in your situation, or (more likely) a gaping hole, somewhere, in your marketing plan. And guess what? You won’t see it, because, (here it is)

We ALL have blind spots.

And I want you to know that, as a marketing coach, one of the hardest things for me to do is to hold back from giving free information….free advice…free feedback, to those of you who who desperately need it…and don’t even know it.

Aren’t we all like that? Don’t we all want to wipe the nose of that stranger who has something hanging from their nose? Or at least point it out? Well, maybe you don’t feel that way, but as a mother, I can’t tell you how many times I wanted to scrub another mother’s child’s face, because.. well, because I’m a mother, and I care.

It’s the same way as an internet marketer. People follow my blog who could be doing so much better online if they’d just do x, y and z. It’s hard not to tell them so.

But I’ve learned from experience, that free advice is not cherished, not followed, and is even resented by most people who are too proud to get a second opinion.

Is your blog, website, or marketing funnel all that you want it to be? If you know your website could do better, schedule a phone consultation today.

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How to Outshine your Competitor

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online

 

The Silent Skill of Discernment

Is the subconscious aware of what’s going on because of a continual flow of facts which are too numerous to consciously analyze….but subconsciously tallied, sifted, and assessed?

Or is there something more at work here? Is there some supernatural element of insight given by the “universe to all human beings?

Whether it comes about through mentally stored experience, peripheal awareness, or quick snippets of supernatural insight, all of us have experienced the phenomona of intution; it’s the dynamic whereby you know something, but you just don’t know how.

In decision making and strategizing, this is called “discernement”.

Discernment is a quality which is lacking in a lot of internet marketers. And that is sad, because there are so many marketers who know so much, but yet don’t understand how to apply what they know, in which situation. Maybe you “get” the fundamentals of web design, and best marketing practices. But maybe something in your gut is telling you, “do it this way…this time”. You see, that is something that all of the information in the world can’t give you. And that is what you need for your internet marketing business.

When I give people advice about their situation, I don’t just rattle off some pre-formatted script of directives. I don’t just use a spreadsheet of info and go with the highest batting average. That’s because, in internet marketing, there are far too many variables at stake to rely solely on data. Sometimes something just feels off with a certain strategy. Almost always, the client feels it too. That’s why they call a mentor for clarifiction.

If you do internet marketing consulting for your clients, you should exercise individual discernment with each case you take on. The truth is, with mentoring and consulting, there is no “one size fits all” approach.

If you are a mentor or a consultant, I would love to hear your thoughts on this. And if you are looking for a mentor to help you find your way in internet marketing, I invite you to contact me.

Together, we can find  a plan that’s right for your business.

 

 

How to Create a Dynasty

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Inside of every internet marketer is a desire to set the world on fire by being a trail-blazer and a game changer.  Internet marketing is the buzz word that screams, money, success, and power. Most people see within internet marketing the potential to put a product in front of the masses, and  to pull in sales like a money-making, automated wealth machine.

And all of these things are true. The problem is, no one is being shown what it really takes to create a dynasty.

Here’s what it takes: time. Yes, I know that all of the internet marketers out there, the ones who sell to other marketers, they aren’t mentioning this, but it really is true; being successful takes time. Especially if you want to be very successful. When you hear anyone tell you that you can make money hand over fist with very little effort, just do this:

untrustworthy, lying, business man fingers crossed

assume they are lying to you.

In my book “How to Sell Anything Online” I show you step  by step what it takes to become an internet marketing success. I don’t mislead you with promises of overnight wealth, or instant web domination. I’m real. I break it down to you step by step. You’ll see how to start at the very beginning and end up with a truly profitable business online. Check it out.

Enroll in the How to Sell Online, ecourse

Get the real deal here; step by step instructions for presenting, promoting, and selling your product online.

$120.00

 

How to Make Money Online

Making money online doesn’t have to be difficult.

Hi. I’m Sue Melin, author of How to Sell Anything Online.
If you are struggling to make money online, you owe it to yourself to try my new tutorial. In it, I’ll show you the ins and outs of making money online. But first, I want to let you know that making money online is not some mysterious “formula” that you have to learn from an internet blackbelt. Internet marketing is just a term for making money off of the internet. It’s not rocket science, nor does it require a college degree. You just need to be shown how to do it, in logical order. Actually, I want you to think of internet marketing like you think of gardening. If you hate growing plants, it may because you think that it’s too hard. And if you love growing plants, it’s because… you know how! But whether you do or don’t know how, the rules of gardening always work. That is:Evolution of a young plant

“If You Give Your Plant the Right Soil, the Right Temperature, and the right sunlight, you can expect a perfect plant everytime”.

It doesn’t have to be hard, and it really isn’t, provided you understand the basics.

Well, in the same way,  did you know that just as plants have certain universal laws that govern their “how to” of growth, so does internet marketing. You just have to tend to your product in the proper manner. Once you learn some basics, and implement them in the proper order, you can expect to make money online.

So many people these days are looking to make money online, but they don’t know where to start or where to go to find the information they need. When you sign up for my internet marketing training series, How to Sell Anything Online, you will be shown step-by-step what you need to do in order to build an online marketing funnel via screenshots, graphics, and highly detailed in structions. You’ll learn:

Product Presentation

How to present your product in the best light possible, so that you look professional online. We’ll talk about taking quality graphics that resonate with your customer.I’ll show you how to market yourself (and your product) in the best position possible for maxiumum impact.

How to Draw Traffic to Your Product

You’ll find out how to sell your product online, even if you don’t have a website!
This takes almost no money. In fact, very few of my tactics require any money whatsoever.
But don’t worry; I’ll still show you How to Build an Attractive Website; even if you don’t have any coding skills. Find out the ins and outs of:

Taking Payments Online:

Having a website doesn’t help you much if you can’t take payments. In my internet marketing series, you will learn ways to collect money with no fees, or online expenses. You ‘ll learn how to upgrade when you can afford it, and you’ll learn what’s important, what can wait, and even, what’s completely free!
You will be taught a rock solid system for making leads, that doesn’t cost you one thin dime!

(plus, it’s super easy!)
Find out how to advertise for pennies on the dollar and even less than that:

(as in, no cost whatsoever!)

Advertising online can be expensive! So can leads. And I probably don’t need to tell you that Google Adwords can eat you alive in fees before you ace its steep learning curve. But that’s okay, because when you sign up for my internet marketing series, you’ll learn cost-effective alternatives to all of these. I’ll show you how to find people online who want exactly what you have, without using Google,  paying for ads, or purchasing leads. And best of all, it’s completely free.

Build an effective sales funnel that really pulls in customers–without investing any funds.

Upgrade as you go

As your busines grows, you will want to upgrade in every facet of your promotion strategy. I’ll teach you what’s important to purchase first, what can wait, and what you don’t even need

(before you blow a bunch of money unnecessarily).

And you’ll learn how to do all of this, in the right order, so you don’t have to undo what you do.

When you sign up for my program, you get daily lessons in your inbox, showing you step-by-step what you need to know to have good success online. And with our rock solid customer support, you’ll never have to worry about being left behind
Don’t struggle one more day…claim your spot now!

 

 

 

Order “How to Sell (almost) Anything Online”…the definitive e-course

Learn how make or improve a business blog and website- Develop a robust online presence- Draw traffic, and get sales! Note: Classes begin the third Thursday of each month unless there’s a major holiday. Details are sent out upon enrollment

$150.00

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