How to Outshine your Competitor

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online

 

The Lonely Marketer’s Newsletter

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Dear Marketer,

I know you. You are busy, frustrated, underpaid and underappreciated. You spend hours on the computer and you are lonely.
Some mornings, you wake up and pound on the keyboard wondering if it’s even worth it, if your dream will ever happen.

Other days, you doubt your dream,,, and doubt yourself, wondering if you are even doing the right steps to get there.

Once engaged in a “This is the BIG one” project, you shut yourself off for days from friends and family. Or, you do your work right in the living room, clicking and typing while the family members hover over your shoulder, arguing inches from you on who gets the computer next.

If you have already hit “the big one” (as in, that winning online venture) you work for weeks tweaking and maintaining it; It consumes you.
It isn’t easy starting at internet marketing, and it’s even harder doing it alone.
Which is why I started:

The Lonely marketers newsletter.

This isn’t one of those deals where you sign up for free marketing info and get a snippet of gobbledygook directing you off of your email to another site.
And this isn’t some teaser email that acts like it’s going to give you info, only to pitch its product.

These are purely inspirational and motivational.

The newsletters come about every two weeks, or whenever I have something important to say.

You can get it by signing up below:

Thanks! Your first letter will arrive shortly. In the meantime, add us to your safe sender list to ensure deliverability!

The Silent Skill of Discernment

Is the subconscious aware of what’s going on because of a continual flow of facts which are too numerous to consciously analyze….but subconsciously tallied, sifted, and assessed?

Or is there something more at work here? Is there some supernatural element of insight given by the “universe to all human beings?

Whether it comes about through mentally stored experience, peripheal awareness, or quick snippets of supernatural insight, all of us have experienced the phenomona of intution; it’s the dynamic whereby you know something, but you just don’t know how.

In decision making and strategizing, this is called “discernement”.

Discernment is a quality which is lacking in a lot of internet marketers. And that is sad, because there are so many marketers who know so much, but yet don’t understand how to apply what they know, in which situation. Maybe you “get” the fundamentals of web design, and best marketing practices. But maybe something in your gut is telling you, “do it this way…this time”. You see, that is something that all of the information in the world can’t give you. And that is what you need for your internet marketing business.

When I give people advice about their situation, I don’t just rattle off some pre-formatted script of directives. I don’t just use a spreadsheet of info and go with the highest batting average. That’s because, in internet marketing, there are far too many variables at stake to rely solely on data. Sometimes something just feels off with a certain strategy. Almost always, the client feels it too. That’s why they call a mentor for clarifiction.

If you do internet marketing consulting for your clients, you should exercise individual discernment with each case you take on. The truth is, with mentoring and consulting, there is no “one size fits all” approach.

If you are a mentor or a consultant, I would love to hear your thoughts on this. And if you are looking for a mentor to help you find your way in internet marketing, I invite you to contact me.

Together, we can find  a plan that’s right for your business.

 

 

Mirror Talk and Money

Hey reader, I’m feeling kind of punchy today. I just want to take you through my house with me for a moment. Here we go, past the laundry in the hallway (can you BELIEVE it reader?) . Try not to judge me too harshly when you see the bathroom, okay? Here we are, at the looking glass. This is where it happens. Does the devil ever meet you at the mirror in the morning? It all starts here. Tell yourself the truth. You’re gorgeous. No, you really are (though I hope you aren’t TOO convinced of that…especially if you so are so beautiful). Take it over the top. Swoon over your looks a moment if no one has done that for you lately (don’t skip this step).

Put a blazer or tie on, wig, whatever you wear to get your look on. Brush your hair if you have some. If you don’t, remind yourself of Telley Savalus; he had it going on and he was bald. If you have belly fat, just don’t look down–look up!

Yes, we are going to talk about self talk, and mapping out your future with your mouth. You’d be stupid to tune me out right now, reader; I am about to CHANGE

YOUR LIFE.

It’s time to let go of all the regrets, doubt, insecurities, and fears you have in your life, family and business. Today’s a new day, and we are going to make it happen!

But it all starts up here. If  your attitude is off, you won’t believe and you won’t move forward with confidence. I know that many of you are new at internet marketing, or you’ve been at it for a long time and you haven’t made any money. Or maybe you are going through something personally, and internet marketing is not even a priority right now. But whatever is going on, I’m going to give you a secret into my daily routine and I promisse you, it will change your life.

The roses on my wall

Around my house are a bunch of beautiful roses that grow there. They were the inspiration for my rose blog. But they weren’t always there…I saw them before they got there. I wrote out what it would be like to have all of those roses around my wall. I did this; I wrote the vision and made it plain.

Reader, this is what you are missing. You need to map out everything, step by step, from here to your end goal.

You need to write down every single thing that you must do/or accomplish for your business to succeed.

Will you need traffic? How will you get it? will you need a better product (or, a product to start with). If you are an affiliate marketer, you need a plan.

But reader, if you are new at internet marketing, don’t get steamed when I tell you that right now, more than anything, you need to know what you are doing.

If you are sitting there right now thinking “I don’t even know what I am doing” then how are you going to know what step to take next?

So get some real education, and stick with just one thing. If you don’t have alot of money, get started with Ebay and sell your extra stuff.

I think it’s wonderful that you have a big wonderful dream! That is the most important thing. But before you launch off in all directions, make sure that you know what you are doing, and what really works.

What’s down below the street

Remember that Sesame Street song, “down below the street?”

“All those wires, all those pipes, different sizes different types, bring you water bring you heat, that’s what’s down below the street.”

This martial arts guy cracked a sidewalk but he also broke his arem. He said that he over focused…he actually could imagine the pipes below the street, so he hit the sidewalk too hard.

Marketer, to be successful, we all need to pull our focus back each day from the bullseye of changing the world, to the rings around the bullseye (daily life).

Take some time today to look at your immediate, present and future. Maybe cleaning up the bathroom and doing the laundry should happen before the computer today. Only you know which priorities go where.