How to Outshine your Competitor

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online

 

The Silent Skill of Discernment

Is the subconscious aware of what’s going on because of a continual flow of facts which are too numerous to consciously analyze….but subconsciously tallied, sifted, and assessed?

Or is there something more at work here? Is there some supernatural element of insight given by the “universe to all human beings?

Whether it comes about through mentally stored experience, peripheal awareness, or quick snippets of supernatural insight, all of us have experienced the phenomona of intution; it’s the dynamic whereby you know something, but you just don’t know how.

In decision making and strategizing, this is called “discernement”.

Discernment is a quality which is lacking in a lot of internet marketers. And that is sad, because there are so many marketers who know so much, but yet don’t understand how to apply what they know, in which situation. Maybe you “get” the fundamentals of web design, and best marketing practices. But maybe something in your gut is telling you, “do it this way…this time”. You see, that is something that all of the information in the world can’t give you. And that is what you need for your internet marketing business.

When I give people advice about their situation, I don’t just rattle off some pre-formatted script of directives. I don’t just use a spreadsheet of info and go with the highest batting average. That’s because, in internet marketing, there are far too many variables at stake to rely solely on data. Sometimes something just feels off with a certain strategy. Almost always, the client feels it too. That’s why they call a mentor for clarifiction.

If you do internet marketing consulting for your clients, you should exercise individual discernment with each case you take on. The truth is, with mentoring and consulting, there is no “one size fits all” approach.

If you are a mentor or a consultant, I would love to hear your thoughts on this. And if you are looking for a mentor to help you find your way in internet marketing, I invite you to contact me.

Together, we can find  a plan that’s right for your business.

 

 

Gifted People and Dysfunction

Bethoven was deaf, and given to outbursts of violent anger. I’m pretty sure he never seriously injured anyone, or we probably would have heard about it. Still, his social skills were…lacking. Not the most cordial and graceful guy in conversations, Bethoven was none the less lauded for his intensity when it manifested itself in music.

Savants are those people like the lead character in “Rain Man”. Dustin Hoffman played the role of a savant man who was severely mentally challenged…except when it came to solving complex equations. He could register numbers like a computer. His brother suddenly decided that his slow brother was cool, when he realized he could take advantage of his brother’s skill to win at the casino.

Albert Einstein is recognized as having the highest trackable IQ of anyone who has ever lived. Although we know Solomon is the wisest, they didn’t have iq tests back then to my knowledge.

Albert Einstein helped create the process of splitting the Atom. He will forever be remembered as a genius, although he himself could not remember his telephone number. It is said by those who knew him, that good old Albert was scatterbrained, to say the least. In fact, his peripheal awareness of the world around him got so bad that they actually would not let the man cross the street alone, lest oncoming cars slammed into the brainy man who wasn’t paying attention.

Internet Marketers who are successful are like this. They have tunnel vision when it comes to working on their latest projects or designing their latest product launch. If you are one of those marketers who wakes up drooling on their keyboard, then you know what I’m talking about. It is  a constant challenge to not let your business strategies and ideas take over your life.

I have found that one of the best ways to keep up with everything while continuing to write material and design product launches, is to have a scheduled time for every thing.

The truth is, it’s easy to let the internet take over the whole day, while leaving life behind.

It is so important to schedule the important things, not the urgent things, into your day.

Meeting a client dead line would usually go int the “urgent” category; after all, they are relying on me to get their  capture page ready, or to start their ad campaign. Deadlines make a task fall within the “urgent” task.

But playing ball with your son, or taking the family to a park are not usually written under our ASAP column. Yet, they are important. What I’m saying is, the important things often get neglected for urgent things, when 20 years from now, I won’t even remember that client.

One of the ways I keep things in balance is by scheduling in the important things, first. I have a definate family day which is untouchable. No one and I mean NO one touches Saturdays. We rest and read the Bible on that day. Now, I don’t get my family on Sunday much because my husband takes them to church on Sunday. But on Saturday, they are all mine. I don’t work, and I don’t do any marketing tasks. I don’t (usually) even do any housework on this day.

During the week, I only get on the computer for about an hour to post that day’s articles. I need to tell you that in the beginning, there were absolutely times that I needed to put the business ahead of my family, so that the funds would be there. And that is important. But I have found that by scheduling my family my quiet time, and of course my devotion to God into the equation first, then I always have time for all of it.

How to Brighten Your Day

Every internet marketer knows that it can be a real drag getting things done. I’m going to show you a simple series of daily discipiplines I do to get the day rolling right.

Sit upright. Yup, you heard me right. Before I fall out of bed, I sit up in bed. Admit it, marketer; getting up in the morning can be hard, especially if your day is swirling before you. Product launches, blog posts, and new ebooks to write. Hey, whatever it is that you do on the internet, take a moment to think it out before your feet hit the floor.

Coffee (sorry, Mormons). If you can’t drink coffee (which I personally consider to be one of the five food groups), then drink something to clear your mind and get you going. An energy shake, just water, or something.

Write. Just write. What needs to get done today? I segment a piece of paper into six sections and as I’m reviewing my day, list my to do’s in each section.

Schedule.  Each “to do” gets a time.

Pray. Yes, it’s really true; without a spiritual program, I know I would never be number one on Google for a variety of search terms. And I unbashedly hasten to say, this only works if your spiritual program includes the right mentorjesus holding the world

Post. Get one post on your blog. after prayer and planning your day, that’s the most important thing you can do. Take a week getting it ready, if needed. If you will post one article per week, minimum, you will get more traffic and reader engagement than you could ever hope for.

Why your New Year’s Resolution fails you|…Like, every year.

Tell me, reader, why is it that we make impossible New Year’s goals, that we know we will fail at? I think it’s because we get obsessed with goal setting rather than goal reaching. Goal setting is what happens when twenty people say, “So what are YOUR New Year’s resolutions?” and we think, “hmmm, what should I resolve to do” ?

But now, Goal Reaching is different; It works like this…”what do I want to accomplish by the end of this year?” That’s goal reaching.

Now, take that year-end goal, and break it down. Season by season. Month by month. Week by week. Day by day.

Now here’s the deal. If you didn’t come up with some flaky resolution that sounded good, you will take the time to plan this goal out, because it’s what you really want to accomplish (not what sounds good to everyone).

Here are some “Reach your New Year’s Resolutions”  posts from last year which really dive deep into the whole psychology of setting New Years goals that get met.