Reader, did you ever post on article on your blog, and get a gazillion likes, but no sales? Or maybe you got some followers on Facebook, but none of them were your target market, meaning, no moolah came from your fame.
One of the hardest things to let go of in internet marketing is the dynamic of being a slave to “the rules”.
Here they are:
“If I just get enough likes, people will like my product”
The truth: people may be “liking” your post, because they are your competition, and they are hoping others will click on their thumbnail.
“If enough people comment on my article, it will show my readers that I’m legit”
Well, it might, unless your readers are primarily your competition, scoping out your site to see what is different from theirs before they leave a comment with a link to their site.
See, a lot (read: most) of thes suppossed rules are outdated or over-rated. They may work at getting you noticed, but not necessarily from customers.
Okay, we’ve talked about what doesn’t work, but what does work…as in, attracting buying customers.
Well, the first thing to do is to detox completely from everything, and I do mean ever y thing that you’ve been doing.
like, posting on facebook everyday and building back links.
The truth is, most of you are working WAY to hard at what you’re doing, essentially pushing rocks uphill all day.
When you do that, it’s no longer being an innovator, and entrepreneur or a thought leader. See, when you follow these cookie cutter templates, roadmaps to success and supposed rules, your just working a job, punching a time clock of mindless tasks—which may be what your were actually getting out of when you began this insternet marketing deal.
If you are tired of being a slave to your computer, then listen to some fresh wisdom on Internet marketing.
- Identify your goal. It should be, making money.
- Be clear on exactly HOW you are going to make money. This is your internet marketing strategy and it should be concise, like, ” I plan on making money by selling items online” or “My goal is to make money by being an affiliate” or ” I’m going to sell ad space on my content blog” Okay, now once you identify the WAY your are going to make money, you need to super, super super define the exact steps you are taking. For example, if you are going to be an affiliate, then you need to know how you are going to present your affiliate offer. Is it through links? Off your own website? Off your Facebook page? And then, pick just one avenue and give it all you’ve got. If you don’t get any results at all in a month, go on to another strategy.
- Be real with yourself….if you’ve been online for months and have sold nothing, you may need a new product, a new strategy or a new platform altogether. It doesn’t do you any good to live in denial if something isn’t working
- Finally, get a second set of eyes on your strategy. Mentorship is priceless, but be sure that the person who is giving you advice isn’t profiting from the “resources” that they refer you to. Find a mentor who will give you unbiased advice without profiting from referrals.