How to choose a good, strong domain name

Question:”Which extension should I get?”

Answer: Choosing a .com or a .org is almost always the best choice, though some exceptions apply. For example, there was a store called “Nature’s Pantry” that managed to secure the domain name That’s a good example of a .com/org exception. Obviously, if you could get a quality one word domain name in any extension, it would be a steal. Another good example would be any name that works with the extension to sound catchy. For example, if you live in Maine and sell cod for a living, then would be excellent to own.

Question:”What if all of the good domain names are taken?”

Answer:That’s a very big “what if”. The truth is, unless you are selling cars, insurance, or a very popular item with fiercely competitive keywords, then there is almost always some great domain name just waiting to be thought up.
But what if you are selling something super competitive? What if you do sell insurance or cars, or computer software, and every single choice seems dried up?
Well, it can still be done, you just have to be creative.

Question:”What about keywords? Does putting them in my domain name really help my rankings? Or is that just “old school?”

Answer: I can tell you from personal experience, having keywords in your domain name does help your rankings immensely. But what if you can’t find any domain name with your keyword? Well, the good news is, you can still rank well in the search engines if you have other factors in place. Having keywords in your domain name is not absolutely necessary. In fact, right now, you can probably think of plenty of websites that rank well even though they don’t have any keywords at all in their domain.

Question:”How long should my domain name be? Does it make a difference?”

Obviously, you don’t want so many characters in your domain name that it’s difficult for the visitor to type. Two to three words is usually best, unless you are trying to be catchy. Still, it needs to be obvious that you are choosing a multitude of words to sound punchy. Here are some examples:

Or even :>

Question:What if I can’t afford a domain name now?

Get a blog at wordpress. You can have a domain name like
Later, you can use a regular domain name like

Final Question:”Do I even need a domain name in order to sell online?”

You don’t need a non shared one to sell. You can use one like And, you don’t even need a shared domain if you sell on eBay or Facebook.
You don’t need a non-shared domain name in order to sell online. You can use one like And, you don’t even need a shared domain if you sell on ebay or facebook.

Looking to buy the best domain possible? You can learn more in my ebook, “Domain Names that Dominate”
I also cover this topic in great detail in my self-guided e-course.


“Gaslighting”{personality thursday}

Ingrid Bergman was the lead actress in a movie called “Gaslight”.

It’s a classic about a woman whose husband is trying to get her to think she is crazy, by turning the lights on and off and making her think she herself did so, and just forgot she did.

Psychologists have termed this type of “crazy making” Gas Lighting.

When some one is gaslighting in a relationship, they are trying to make you believe that you are the crazy one.

There are many ways people to do this, and reasons for doing it.

In my experience, projection is the main reason that people do this.

Or in other words, they are projecting their nonsense on to you, and blaming you for what they have done.

It’s also called mirroring, and it’s generally done when someone doesn’t want you getting too close to their true intent, so they act like you are the one to blame.

Gaslighting serves as a diversionary tactic for people who have, or who are about to be, “found out”.

According to Martha Stout, Phd, sociopaths are the most common personality types to engage in this behaviour.

Not nearly enough space exists in this article to talk about that kind of near-human, but just know this…if someone in your life is engaging in “crazy-making’, that is, blaming you with insane accusations, and especially if they are pinning their dirt on you, then you need to get immediate distance.

I am very curious to know how many of you have been the victim of this type of treatment, ever.

Care to share?

Lead Magnets that Work

What is a lead magnet? A lead magnet is just a way to get your customer to keep visiting your website.

That is important, because the more someone comes to your website, the more opportunity you have to build rapport with them.

Lead magnets can come in many forms. Mini-series, white papers, and special reports are just a few. Newsletters are probably the most common type of lead magnet.

When a lot of people sign up for your newsletter, or other lead magnet, it gives you a chance to let them know what you are all about, and to learn more about them…if you do it right.

Another great thing about lead magnets is, they give you a chance to promote your product. When someone signs up for your newsletter, they get to hear from you once a week, or more.

If you write a quality newsletter, or other lead magnet,  you can keep your customer “in your loop” longer, which increases their exposure to your product.

There’s a right way, and a wrong way to do lead magnets.

In my series “Lead magnets done right” I show you all about it.

You can grab that here.

Lead Magnets made easy

If you are sick and tired of people coming to your site and leaving, then what you need are some awesome lead magnets.

So what is a lead magnet?

Well, it can be any number of things that cause your guest to give you their “lead”, or that is to say, their contact information.

Here are some examples of lead magnets that successful marketers use:


Special reports

PDF downloads

Online guides, tutorials, or handbooks

Not all lead magnets are made the same, and  not all are as effective in every circumstance.

You need to make sure that you have the right kind of lead magnet for your audience,  that you present it properly, and that it is the best quality lead magnet you can offer.

I show you all of this and more in my “lead magnet made easy” series,

You’ll learn:

How to immediately set up a lead magnet for maximum sign ups.

Why so many people are leery of signing up for things, and how to gain their confidence so they sign up with you

Not all lead magnets are created equal. You’ll learn which lead magnets are kind of lame, and which really produce leads.

How to write truly engaging, quality lead magnets that leave your prospect wanting more, and ultimately becoming a customer.

I’ll show you which lead magnets are the best to start with while you produce the highest quality lead magnets.

Don’t waste another minute fiddling with tired old “sign up” offers that turn visitors away.

Get real help today.

Warning: Don’t sign up for this unless you are ready for massive traffic.

Order your lead magnet by sending $50 to:

Susan Melin

600 South Liberty

Independence, MO 64050


How Bloggin helps your Business

woman-blogging-at-homeWhen you have a dynamic, engaging blog, it helps you get get an online “following” of people who are interested in who you are and what you have to offer.

As you use different forms of reader-engagement on your blog, your blog helps you get the pulse of your target market.

Using a blog gives you a platform to promote your product from. Many people who might never find your website will find you on your blog. It’s a great way to direct traffic to your business website.

Hey, does your business have a blog yet? If you are struggling to develop an online following, my new tutorial, “Blogging made better” will show you what you need to know to start, develop and maintain a successful blog.
Here’s a sample overview:

How to get started in blogging

  • Creating your blog
  • Finding the right theme for your blog
  • What’s the best template to use on your blog

What to write on your blog

How to write in a natural style that causes your reader to engage with you

Comments, pingbacks and how they help you.

Getting started with newsletters

Creating a blog that is a “lead collection” machine

  • Getting found “on the web”
  • Best content for your sign up page
  • Tweaking your contact form

I show you how to do all of this with no webhosting fees, no domain names and no blogging experience what so ever.
You’ll learn what you need to know to get more eyes on your blog, to write content that draws the right king of people, and how to get and maintain a hungry vortex of interested prospects. It’s all right here on “Blogging Made Better”