What would you do if you knew you could not fail

flyman
A Lesson in Fear and Flying.

 

In an earlier post I talked about “the flying dreams” that we all have as children.

A lot of people I have shared my dream with about flying, have told me that they also would

flap their arms

think “if I just believe it, it will happen”

focus really hard on flying

vividly remember, in the dream, that they had dreamed it before, and

they would think “this time will be different”.

So. What I want to know is…why isn’t anyone flying? Okay though, seriously. What I really want to know is, why is it that some of these very same people only have faith in their dreams? A lot of these dreamers are quite “practical” and have a very hard time imagining themselves in a better place, much less believing anything great will ever happen,

And yet amazingly, they dream (as in, reallly dream) about flying.

(has anyone you know ever NOT had a flying dream….?)

So. Again. What i really want to know is…why does this iconic flying dream transcend all personality types, all income levels and all races? Why do people from all cultures, of all ages, and all genders have the very same dream?

And, more curiously….why do they stop believing for the impossible?

(theories? comments?…

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Evaluating the quality of your internet marketing education

woman_magnifying_glass

When you are first starting your online business, you want to make sure that you are getting the right kind of information at a price you can afford. You want the education you are receiving to be the best it can be, and highly relevant to your particular business. And, you want results.

Hiring the complete services of a very good marketing agency would be the fastest way to get your business going. But definitely not the cheapest. A marketing agency will outsource all of the necessary work or do it with their own team. They will outline a plan for your business, and just do it all for you. Most new business owners can not afford this option at first.

If you are looking to learn how to market items yourself, you can hire a recommended “guru” to coach you and show you step-by-step how it’s done. Mentoring is hands down the best way to learn internet marketing and in the end, is almost as expensive as a marketing agency, but with the benefit of an education.

Consulting is always a good option if you just want someone to tell you what they think. Consulting may be done by the hour or a complete day, and if it’s really consulting it should just be you, not a group of people, getting advice from the expert. Note: many consultants refer you to other people for the services you need. And they get a commission for doing so. Beware of the quality of such referrals and ask the consultant if they are getting a kick back

Next best thing is a personal road map of your business. Not all coaches will do this and the reason is they either don’t know how, or they don’t think it’s as thorough.  A road map of your business is a written blue print or flow chart which tells you in written form what you should be doing, in what order.

If you can’t afford any of these specialized services, then you need to self-educate through free online tutorials or paid modules. The problem is, no matter how detailed the information is, it still isn’t going to tell you when to use it, or in what order.

The approach I take for my internet marketing program, is to provide a step by step system that takes you through each process needed to get your business online, looking good, getting traffic and making sales.

When you self-educate off of the internet, you may find it hard to know which style to use in marketing, and how to integrate all of these tutorials together.

But when you have real help from an expert, they can lift you above the clouds and show you the whole picture from a seasoned angle.

Your Business Marketing Plan

Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect.   All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

Why affiliate “reviews” make me nervous.

Do you remember when “consumer magazine” first came out? I don’t either. But unless you live as a hermit, then you are probably familiar with it.

Consumer Magazines USP is, “We write reviews that are not incentive based”

Affiliate, everytime you write a “review” and don’t make it VERY clear that you are getting paid, you lose your credibility.

And even when you make it clear that you are getting paid, okay, at least you were honest enough to tell your reader that you have an incentive for recommending the product.

So, now you are honest. But are you unbiased? See, how can you win, affiliate? How can your customer give value to your review, knowing that you just said, you get a commission for your opinion?

But that’s not all…the buzz around the internet is that you are legally required to disclose your earnings. As in, you need to make it clear to your reader that you are getting paid for recommending a product.

I suppose there is a clever way to word that reality that makes you look like a super star.

Really though, if I was an affiliate marketer, I know I’d be down at some legal analysts office, getting the wording cleared before I posted my disclaimer.

You don’t want to get into legal trouble.

Now, I am trying really hard to keep an open mind here.

If you just have to do affiliate marketing, you could only endorse products that you use, or that you at least know are decent.

And, you could keep some credibility by mentioning some of the features that aren’t so good with some of the products you recommend.

And I’ll bet, you could even get affiliate clicks on bad products that you staunchly discourage.

Still though, at the end of the day, you just might consider doing what I’ve been suggesting all along.

Sell your own stuff.

Post script. All right affiliate, you are in a class of your own. You fascinate me, you infuriate me, you puzzle me, and you….seem to be a majority when it comes to who visits me. Affiliate, I hate the tension. I feel like I’m lecturing you all. I hate it. Can’t we be friends? Couldn’t we get some good healthy dialogue going? Tell me where I’m missing it and why I should try to market like you do. It’s lonely on the other side of the computer screen…

What you already have

Good Morning! I hope you are doing well, and I mean, really really well.
Would love to share with you a thought that kept coming to me this morning.
As I was awakening, I kept thinking of Eve biting the apple and I asked myself; how could Eve ever have been dissatisfied with what she had? She had everything, except that one thing.
You would think she would have looked around the garden at what she did have, instead of focusing on  what she didn’t have.
“But really” I asked myself; “haven’t I ever done that”?
As I began to look about the room in the pre-dawn light, I began to see all kinds of potential; musical instruments I have not yet taught myself to play; hobbies and activities I planned to do some day; projects I didn’t yet have time to begin.
So many people want more, more, more, but with many of us, what we have is not fully appreciated.
Today I encourage you to look around you at the stuff, the giftings and the potential that you have already.
When I was very poor, I went for a walk one day, and I asked myself, “How can I make money with nothing?” Then, I noticed some wildgrasses by the highway. I scooped them up, artfully tied them together, and made a natural wreath. Then I sold several of my wreaths from the roadside, from my car.
All it took was seeing the potential of what I already have.
Like Eve, wouldn’t it be interesting to think that we already have everything we need?  You may not think you do, but I strongly encourage you to take some inventory today of what you already have, and to ponder it’s potential.
Just something to think about.