What to ask yourself before writing an informational product

Find out what you know

“Do I really have superior information on this”?

“If I don’t, can I at least gather a more complete collection of basic info on this, which would provide value”?

“What is my information really worth? Could someone find it somewhere else for a lot less, or at better quality”?

Find out what you can learn

“Is it possible for me to find out more about this topic
than the average person knows?

“What would such knowledge require…sharing information with others in my field? Going back to school? Independent research? Personal experience?

“Do I have the time and resources needed to write the best informational product possible? Or should I maybe find a better topic I am more knowledgable about”?

These are the questions you need to ask yourself. Notice that none of them asked, “does anyone need this knowledge”.  That’s because, on the internet, there is almost nothing that people don’t want to know about. A better question might be, “Is this a topic that anyone would be willing to pay to learn more about”.  Yet I hesitate to mention even this question because it is possible to build interest in a topic…even a subject which readers don’t typically show an interest in.

Your main concern should be whether you have, or can gain, sufficient knowledge in your topic which can provide a real education for your student.

Pre register for my eCourse, How to Sell a Great Informational Product

 

Supersize and the (not) value of the bonus

This article is about the value of your bonus, or “super-sizing” your product. Once upon a time, I witnessed a young teen-age boy eating a Big Mac.

Um, believe me, he didn’t need it (and I’m not being mean here). None the less, there the young man was, gorging himself on 1000 unneeded calories.

People were gasping as they watched (…continue reading…)

A Healthy Mind

We’ve all seen those commercials where some buff person strolls out sipping some smoothie. The camera rolls and shows like 15 cucumbers and a whole head of brocolli crammed into one pill or drink. We’re told that if we just take this pill, or drink this shake, then we will be powerhouses. Reader, does that seem right to you? Does it really make sense to fortify your body with mega doses of food that you would never be able to chug down naturally? The wierd part of this scene is, they always leave out the water. As in, that powder that they stir in the shake, it’s dehydrated food. Gallons and gallons of water have been extracted to make that supplement. Reader, does that seem right to you? Doesn’t it seem like to make all of that food work, it should have the accompanying water necessary to transport those glorious nutrients into your cells?

At this point during the commercial, everyone in my family is howling, “how can anyone eat healthy…it takes up too much space in your stomache.” But then, we stop and think about and must admit, yea, if we didn’t eat the twinkies and ho hos, well;;  maybe there would be room.

Most thinking people will conclude that eating a reasonable healthy diet on a daily basis makes more sense then cramming.  Binging.  And doing penance with a week of health shakes.

I have found this same concept to be true with our mental health.  People are always told “think positive!” and then, the person saying this gives out a list of affirmations to quote. Now that would be great…if they could just walk around all day listening to it. But what tends to happen is, the motivational tapes play for 30 minutes at night, and then the student wakes up, rushes to work in a toxic environment with crap playing on the radio. They roar home listening to nothing but death on the six oclock news, and when they get home, they watch a horror movie. Talk about binge dieting!

Reader, did you know that just as your body needs proper food to stay healthy, so does your mind? The problem is, how do we know what is good for our bodies…or our mental health? We do know that lots of fat and sugar aren’t supposed to be good for us. And we do know that lean meats, dairy in moderation, and health carbs, along with fresh produce are awesome for our health.

Pop and technology

In our house, I have found that eliminating soda pop (called “soft drinks” in some parts of the world) and turning off gadgets, frees our minds and bodies up to eat healthier things.

WiFi and french fries

I recently pulled the plug on the WiFi at my house. Too many family members were walking around like zombies, glued to their smart phones….or missing in separate rooms, eating dinner alone. I begged. I pleaded. Threatened. Bribed. I’d call the kids out for something and 30 seconds later, they would dash to their room for snap chat time. This took all night just to get everyone together. Finally, after another wasting evening choralling everyone together, I’d had enough. The next morning, all of the kids were wandering around like displaced fruit flies, looking for the missing melon.

Whining turned to snapping. Snaping turned to snarling. And it hit me…your kids are addicts.  (stay tuned for part 2…..

“Google says I’m dying”

stethoscope and keyboard of a computerThat’s what I heard on someone’s blog once, but it’s not what you think…this woman joked that if you enter your symptoms into Google, you will become convinced after the first two webpages you visit, that your end is near.

That’s the humor in forming a diagnosis based on incomplete information. And that’s what many of you do…you think you aren’t a success because you aren’t getting a lot of

“likes”, traffic, or people signing up for your newsletter. But any one of these things, on their own, is not necessarily an indicator of how good your business has been set up.

Remember, you only need people to visit you, who actually end up buying your product…eventually

See, a lot of people get ALL stressed out because their competitor has more likes than them…more sign ups than they do… or they are getting way more traffic.

But what they DON”T realize is, none of these factors guarantee the most important thing in internet marketing…getting the sale.

Plenty of people get plenty of likes, plenty of followers, and plenty of traffic, but not one single person has ever bought their product.

I know, because they tell me. (Remember, I’m an online coach). And I meet people all of the time who have the most awesome sales funnel you could possibly imagine…but they aren’t making any sales.

They are constantly stressing over rankings, click through rates, and how they can get more comments. But guess what? Not one of these things ensures the sale. The truth is, it takes many factors, usually, before someone buys. But it’s not an exact science. Remember, spiders crawl the world wide web, but humans are the actual ones who make the buying decision. That’s why some rules don’t apply in some circumstances.

Sometimes, a marketer does everything right, but they have an annoying pop up ad that drives everyone away from an otherwise perfect experience.

Some marketers are themselves annoying, and build the site around their annoying online presence.

Or, they look unprofessional and incompetent, and their website’s exit rate shows it (exception…the Lazy Stoner)

Or, they brag, brag, brag, and even though have proof, no one likes them, so no one stays (though, there are exceptions…like the Rich Jerk)

And here’s the most important point I want to drive home for you…if you are a marketer and you do absolutely every single thing right, following all of the checklists out there, it is highly likely there will be some exception to the rule in your situation, or (more likely) a gaping hole, somewhere, in your marketing plan. And guess what? You won’t see it, because, (here it is)

We ALL have blind spots.

And I want you to know that, as a marketing coach, one of the hardest things for me to do is to hold back from giving free information….free advice…free feedback, to those of you who who desperately need it…and don’t even know it.

Aren’t we all like that? Don’t we all want to wipe the nose of that stranger who has something hanging from their nose? Or at least point it out? Well, maybe you don’t feel that way, but as a mother, I can’t tell you how many times I wanted to scrub another mother’s child’s face, because.. well, because I’m a mother, and I care.

It’s the same way as an internet marketer. People follow my blog who could be doing so much better online if they’d just do x, y and z. It’s hard not to tell them so.

But I’ve learned from experience, that free advice is not cherished, not followed, and is even resented by most people who are too proud to get a second opinion.

Is your blog, website, or marketing funnel all that you want it to be? If you know your website could do better, schedule a phone consultation today.

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Why your readers love or hate your blog

man-woman-dressing-getting-dressed

People don’t visit your blog to buy something. They read it to

a. Read interesting stories

b. Meet interesting people and then

C. To connect with you. (continue reading)