That’s what I heard on someone’s blog once, but it’s not what you think…this woman joked that if you enter your symptoms into Google, you will become convinced after the first two webpages you visit, that your end is near.
That’s the humor in forming a diagnosis based on incomplete information. And that’s what many of you do…you think you aren’t a success because you aren’t getting a lot of
“likes”, traffic, or people signing up for your newsletter. But any one of these things, on their own, is not necessarily an indicator of how good your business has been set up.
Remember, you only need people to visit you, who actually end up buying your product…eventually
See, a lot of people get ALL stressed out because their competitor has more likes than them…more sign ups than they do… or they are getting way more traffic.
But what they DON”T realize is, none of these factors guarantee the most important thing in internet marketing…getting the sale.
Plenty of people get plenty of likes, plenty of followers, and plenty of traffic, but not one single person has ever bought their product.
I know, because they tell me. (Remember, I’m an online coach). And I meet people all of the time who have the most awesome sales funnel you could possibly imagine…but they aren’t making any sales.
They are constantly stressing over rankings, click through rates, and how they can get more comments. But guess what? Not one of these things ensures the sale. The truth is, it takes many factors, usually, before someone buys. But it’s not an exact science. Remember, spiders crawl the world wide web, but humans are the actual ones who make the buying decision. That’s why some rules don’t apply in some circumstances.
Sometimes, a marketer does everything right, but they have an annoying pop up ad that drives everyone away from an otherwise perfect experience.
Some marketers are themselves annoying, and build the site around their annoying online presence.
Or, they look unprofessional and incompetent, and their website’s exit rate shows it (exception…the Lazy Stoner)
Or, they brag, brag, brag, and even though have proof, no one likes them, so no one stays (though, there are exceptions…like the Rich Jerk)
And here’s the most important point I want to drive home for you…if you are a marketer and you do absolutely every single thing right, following all of the checklists out there, it is highly likely there will be some exception to the rule in your situation, or (more likely) a gaping hole, somewhere, in your marketing plan. And guess what? You won’t see it, because, (here it is)
We ALL have blind spots.
And I want you to know that, as a marketing coach, one of the hardest things for me to do is to hold back from giving free information….free advice…free feedback, to those of you who who desperately need it…and don’t even know it.
Aren’t we all like that? Don’t we all want to wipe the nose of that stranger who has something hanging from their nose? Or at least point it out? Well, maybe you don’t feel that way, but as a mother, I can’t tell you how many times I wanted to scrub another mother’s child’s face, because.. well, because I’m a mother, and I care.
It’s the same way as an internet marketer. People follow my blog who could be doing so much better online if they’d just do x, y and z. It’s hard not to tell them so.
But I’ve learned from experience, that free advice is not cherished, not followed, and is even resented by most people who are too proud to get a second opinion.
Is your blog, website, or marketing funnel all that you want it to be? If you know your website could do better, schedule a phone consultation today.
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