The Free Sample Mentality

The Free Sample Mentality

(You all know how this free sample stuff works…at the store they give you free samples and then, if you like it, they ask if you want to buy some, and they have a little cooler right there, so that they can hand you a box of the stuff to buy on the way out).

I’ll never forget when I was living on a shoestring 15 years ago, and my friend Tawana took me and some friends to Sam’s Club after church. I insisted that I was too hungry to go without stopping for lunch first. The only problem was, I had no lunch money.
“Look”, I told her, “let me go home first and eat”.

“Nah,,,you won’t need to buy anything”.

Now, this girl was bold. Because when I got to Sam’s club, I saw her leave us, the group, with our carts, and go back FIVE TIMES to the hot wings sample counter to get all of us free samples. I’m not kidding.

Then, she proceeded to bring me a tray of seafood puff pastries that were just about the most heavenly hors d’ourves I had ever eaten.  After I squealed in delight, I kid you not, she very disarmingly crooned another plate of this stuff from the sample guy. “Yea, my friend says these are the best she’s ever eaten, and she hasn’t had lunch yet…” Then she asked for a box of them, and we walked away with some samples and some boxes of them which we put in our carts.

I think you know what happened next. In between bites of six different appetizers now turned entrees (due to the volume of plates I was juggling), I informed her, under my breath, that there was NO WAY I could buy those appetizers she’d just placed in my shopping cart. She just dimpled, nodded, and continued her round of sample schmoozing.

And on the way out of Sam’s club, she deposited five boxes of various frozen foods into a stray cooler.

No way would she ever buy… she was far too good at fringing the fields.

 

In case you don’t know it yet, “fringing the fields” is an Old Testament term used to describe the Almighty’s righteous welfare system. Landowners were commanded to leave the corners of their fields unharvested so that the poor could discreetly come and pick some of the harvest, without disturbing the peace of the owner or trespassing on the field. It would be today’s equivalent of a homeless person reaching up and snapping off an apple from a tree overhanging the sidewalk.

And it was expected. When you give away free information, you can expect that there are going to be people who snatch up your free information in the hopes of getting a real education. You can’t be sure that all of your customers are going to buy, just because you gift them with free samples. Many will, because it’s going to be far more convenient to have your latest tutorial on their hard drive, than to pour over 100 free emails every week.

But a lot of very new marketers won’t be able to afford anything. Or, they believe that if they just dig long enough, they will find their information for free, somewhere on the internet. And, they probably will. They will be a nomad, going from free sample to free sample, looking for a snippet here and there. Will it be enough to get them a lucrative online business? Maybe, if they don’t starve while searching.

Some prospects don’t have a choice; I always tell people, if you can’t afford a real internet marketing education, don’t waste your time getting free “information samples”. Get a job at McDonalds, and save up to buy at least one comprehensive, internet marketing training course.

Am I recommending mine? Not necessarily. You need to find a program or system that meets your needs.

That you can afford.

And that you can trust.

Affiliate Detox|How to Sell anything Online

When students sign up for my internet marketing consulting, I generally need at least three sessions to detoxify them from the “merits” of affiliate marketing.

Affiliate, are you making great money? Because if you are, and if you are ethical, then I am 100% pro-affiliate marketing.

But. If you have to put up “recommendations” that are really just biased reviews (which is almost always true, unless you liked the product before you became an affiliate), or, if you find yourself recommending one product over another on your “review” site because the commissions are highter (rather than the product you are “reviewing” really being better), then guess what? You really aren’t operating in integrity; you are just making a  buck and calling it a review.

What’s worse is, you probably are NOT getting paid much at all due to the fierce competition in the market (and the time it takes to make money).

And here’s the thing I always stress to my students who are affiliates;  You are not selling anything. You don’t really have a business. And when I tell them this, there is this look. It looks something like this: You are just a negative person who doesn’t get it.

And when I get that look, I just want to shake them and say, “no, Joe (Sam or Sarah). YOU just don’t get it; you could be making SO much more money selling your own items on line.

And then, they just don’t believe me. Which is why affiliates have to pay a higher price for my consulting serives

a. They take longer to convince

b. I have to clean up their online reputation and

c. When they invest enough in my consulting, then they HAVE to listen to what I tell them.

And that’s the only way I will do business with an affiliate.

 

“The Affiliate Marketing Detox Letters”|”The 7 Great Lies of Affiliate Marketing”

This is the first letter in the series “Affiliate Marketing Detox”.

WARNING! If you are an affiliate marketer, and you are making a real living income off of affiliate marketing, then God Bless You! It is not my intent here to suggest that no one ever makes money as an affiliate marketer. However, many affiliate marketers are not making minimum wage at what they do.

Rather than suggest that they try harder, I am trying to get all affiliates to consider making money as an internet marketer, who sells their own product.

If you are an affiliate marketer and you like what you do, make money at what you do, or are merely convinced that affiliate marketing is THE horn of plenty, then go to a different post..

But if you think your income could be better, or are wondering if there are any non affiliate streams of income to drink from, read on!

In this first letter, we will be talking about the internal challenges affiliate marketers face in taking the risk of trying to sell their own product, rather than promoting someone else’s product.

Issue number one:Trouble Bonding with Products

Affiliate Marketers have bonding issues. They have trouble committing to one product, and instead, are like a serial dater who has many different relationships….with other people’s products. Just like playas hop around from person to person, affiliates jump from product to product.  Some may call it diversifying. Marketers who actually sell something, call this behavior a lack of focus. This fear of marketing attachment stems from a faulty belief system.

Belief: you don’t think you can sell

Why don’t you think you can sell?

Why do you think that only the people you are promoting can sell a product? You doubt yourself, affiliate. But affiliate, here’s the real truth…you CAN sell!
Have you ever sold a candy bar for your school or charity? Did you ever sell anything over the phone? Did you ever have to sell, convince or persuade someone on making a decision in your favor? That in itself displays selling skills. Affiliate, every time you write a “buy this product” page or “review”, you are demonstrating the art of persuasive selling! The truth is, most affiliates ARE salesmen…by far!

Lie number 2–You don’t think you will make any money selling your own product or service

Well, affiliate, are you making money? We all hear of door-to-door salesmen who sell someone else’s product, but we never hear of them being wildly successful. That’s because, selling for others is hard! Read this excerpt: https://howtosellanythingonline.wordpress.com/2018/01/22/affiliate-can-we-talk/

Issue number 3-You’ve bought the lie that it takes a lot of “over”head to sell your product

But the truth is, it takes investment to promote other people’s product, if you need to:

  1. Pay a fee for the “privilege” of promoting them
  2. Be a member/customer before promoting their product
  3. Buy Google ads to promote them
  4. Buy back links
  5. Build a mega site in hopes of dominating the search engines

you think that being an affiliate is easier than selling your own product

Oh, you think so? Really? Have you forgotten the hours spent promoting the best products out there…that only, oh, 1 million others were promoting?

you don’t have a product to sell

This is the biggest lie of all. Affiliate, don’t tell me that you aren’t capable of producing your own product, or selling your services. In this over saturated world of affiliate marketing, if you’ve made a dime, you are capable. Only you and other affiliates know the time and effort you’ve put into selling other people’s stuff. It’s time to sell your own.

you don’t think that your product is capable of pulling in sales.

The second biggest lie of all. Affiliate, chances are, you have exactly what it takes to STOMP the competition. It will take time. But affiliate right now, there is a product you can sell that will make you money right off the bat. Niche marketing shouldn’t mean “AFFILIATE SLAVE”. Find your OWN niche, and rake it in.

you’ve already invested so much money in affiliate marketing programs, you feel the need to “make” it work

Forget it, affiliate. Consider it the cost of an education. Most marketers have been burnt. Move on and sell your own stuff!

Once Bitten, Twice Shy

“When you’re done with your 500th affiliate launch, can we nibble some treats together”?

Once there was a man who got bit by a snake. After he got bitten, he never handled another snake in his life.

But now, there was another man.  He got paid by charming snakes. Yes, he was a professional snake handler.

He’d got bitten so many times, he was pretty much immune to snakes.

This is the equivalent of an affiliate marketer. They have tried, and lost money, in selling affiliate programs. They’ve been burned, bad, by the hamster wheel of internet marketing. You know the wheel I’m talking about. They call it the wheel of fortune, but it’s just a hamster wheel.

Once you get on, it’s hard to get off, because it really seems like you’re getting somewhere. So what am I talking about?

Affiliate marketing.

(read the series)

 

How to Make Money everyday

A lot of affiliate marketers and other internet marketers are trying to make money, but many of them aren’t making any money…right now.

That is something to think about…so here you are, clicking likes and posting articles, commenting on forums and signing up for new affiliate “opportunities”.  And if I asked you, “What are you doing” like if I visited your house and walked in your room where your computer is, and I said, “Dude…” (or dudette), like, whatcha doing? Can you stop and play a game of tennis” , you’d say, “Naw Dude/dudette/dawg depending on your zipcode and then I’d say “why not?” and you’d brush me off and turn back to your work. If you live in LA I’d say por kay no in my exaggerated Midwest drawl to make you laugh. If that didn’t work, I’d bounce up and down on the bed or jump up and down on it with both feet, or finally bop a pillow on your head (which is what you need reaaallllly bad right now) until you screamed “LEAVE ME ALONE!!!  I’M WORKING ALREADY!” and then, (while grabbing the door handle for my quick exit) I’d yell back “So what’s it paying”?

Crickets. No not the game (you can’t play a game of cricket/basketball/tennis with your buddies when you’re a slave to the computer.

Internet marketer, are you a slave to your computer? Affiliate marketer, are you a slave to the newest new thing? Yea, I know you made a couple of sales. Once. Or maybe a trickle, last week. But are you earning a living wage? Cuz if you aren’t, it’s time for a plan