Why affiliate “reviews” make me nervous.

Do you remember when “consumer magazine” first came out? I don’t either. But unless you live as a hermit, then you are probably familiar with it.

Consumer Magazines USP is, “We write reviews that are not incentive based”

Affiliate, everytime you write a “review” and don’t make it VERY clear that you are getting paid, you lose your credibility.

And even when you make it clear that you are getting paid, okay, at least you were honest enough to tell your reader that you have an incentive for recommending the product.

So, now you are honest. But are you unbiased? See, how can you win, affiliate? How can your customer give value to your review, knowing that you just said, you get a commission for your opinion?

But that’s not all…the buzz around the internet is that you are legally required to disclose your earnings. As in, you need to make it clear to your reader that you are getting paid for recommending a product.

I suppose there is a clever way to word that reality that makes you look like a super star.

Really though, if I was an affiliate marketer, I know I’d be down at some legal analysts office, getting the wording cleared before I posted my disclaimer.

You don’t want to get into legal trouble.

Now, I am trying really hard to keep an open mind here.

If you just have to do affiliate marketing, you could only endorse products that you use, or that you at least know are decent.

And, you could keep some credibility by mentioning some of the features that aren’t so good with some of the products you recommend.

And I’ll bet, you could even get affiliate clicks on bad products that you staunchly discourage.

Still though, at the end of the day, you just might consider doing what I’ve been suggesting all along.

Sell your own stuff.

Post script. All right affiliate, you are in a class of your own. You fascinate me, you infuriate me, you puzzle me, and you….seem to be a majority when it comes to who visits me. Affiliate, I hate the tension. I feel like I’m lecturing you all. I hate it. Can’t we be friends? Couldn’t we get some good healthy dialogue going? Tell me where I’m missing it and why I should try to market like you do. It’s lonely on the other side of the computer screen…

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Why I don’t do affiliate Marketing

I suppose it would be a good idea if I prefaced this article by saying, I do not currently do affiliate marketing, but I am OPEN to it, if any one of you affiliates could sell me (pun intended) on the idea.

So far, no one has taken the challenge.

Disclaimer: I say it bold, it comes across as cold. Please, super affiliate (as in, super smart) know that I’m crazy about you…and try to read with an open mind

Second disclaimer: if you do happen to be an affiliate who says, “Oh, I’m not one of THOSE affiliates, then please: convince me and tell me how you do it right.
Alright. Here’s my beef with affiliate marketing

1. Hype. Oh, come on affiliates, let me lay it on you…newbies will always fall for affiliate marketing. But you, don’t you feel sort of bad taking advantage of the stars in their eyes?
I personally think that they only way to do affiliate marketing and to sleep at night would be to unplug your conscience. You may make money off someone’s fluff product, selling it to someone else, who now has, well, a garbage product that they now have to unload upon someone else. Listen. I know all about this. I paid thousands of dollars once for a networking opportunity that left me dumped by my director and floundering. Penniless.

2. The violiation of the Golden rule. You wouldn’t want someone to screw you over. And just because someone has, doesn’t mean you should do it to someone else.

3. The competition. As in, it’s fierce.

4. The dilution factor. We see this all of the time, don’t we? A great product gets passed around from hand to hand until no one is interested. It’s sort of like…well, like prostitution.

“Men may date women like that, but they’ll never marry them”.  You might get some sales, but when you are always raving about the newest thing to your fan base, the WOW factor loses it’s appeal. “Hey, Jimmy, I got a hot little number here, man, she the real deal. Check her out”. But maybe Jimmy’s been burned all ready, by the marketing equivalent of aids.  Jimmy wants a program that is faithful. Faithful to be what he really needs. Faithful to tell him the truth about himself, not crap like “Oh, Jimmy, you are the man!! But ten more ebooks from me”.

See?
And, sorry to get in your face and on your toes.
I really am not judging you, but you all do the same hype and game and I know that everyone of you is capable of being SO MUCH MORE creative than that.

But what else can I do, Sue?

Isn’t this the way it’s suppossed to be?

Everybody else is doing it (such a mature approach)

No, no way, you are better that that. All of you are way to smart to follow the herd. Most of you are super savvy at this stuff.

Here’s a super real idea… be my competitor. Write your own material. And tell the truth.

Only a genius could survive in affiliate marketing

You’ve got to be an A+ marketer to stay alive in affiliate marketing.

You’ve got to constantly be promoting the latest things, leaving “likes” all over so people click back to you, leaving posts on forums, building SEO mini-sites, testing squeeze pages, burning through Adwords  fees,  “friending” a million people on facebook, promoting product that is junk, (and then writing a “don’t buy that crap, by this crap” article when you are done with that outdated version.)

And here’s the hook…you DO make some money sometimes. But you are always dumping one pile of goodies, (like maybe every day?) to run to a bigger pile of goodies.

You’re a nomad, affiliate.  Just as soon as the water runs dry in one place, you run to the next.

I suppose that’s okay, affiliate.  But how about this. How about sticking your roots down in one market that you know won’t run dry….other than the market of affiliate marketing?

Affiliate, I know you. You have trouble bonding….with products. “Why should I waste my time on a product that will take me 10 years to promote online, when I can scatter this seed to all of the other affiliates who will gobble it up?”

The answer, affiliate, is because you are better than that.  You are higher than that. You’re an eagle, not a ground pecking fowl.

And you absolutely have what it takes to be at the top of the heap selling one product, off one website, number one on Google.

Yes! That’s the kind of success you need to be after.

Apply for membership

finish reading the “Dear Affiliate” letters

Affiliate, can we talk?

Look, affiliate…I like you. I mean, I really, really like you. YOu have spunk, pizzaz, optimism.

You have a lot of time invested in internet marketing…

Have a whole lot of faith in fate to make you rich.

You have… no product.

AFFILIATE! Dude! (dudette). Wake up. WAKE UP!

YOU HAVE NO PRODUCT —-

OF YOUR OWN.

I sense I just lost you there. I know what you’re thinking.

“Sue, what do you MEAN I have no product? Have you seen my site? Have you seen my stuff? Have you, like, even looked around at all my ebooks, programs, tutorials, offers, opportunities, potential?”

Yes! I have seen ALL of your sites, and you are all doing the same thing.

You all sell other people’s stuff.

But don’t you get it? You could make so much more money,

Keep more of the profit

And be more credible if you sold your own.

As in, your own stuff.

The Avon Salesman syndrome.

So a guy or gal selling avon or herbal life comes to your door. They are a drone. All they do is sell stuff for the other guy.

They drop off a flyer or booklet.

It they are the average member, they drool, scratch at the door, and when it’s opened, slobber all over the prospect.

They send out email after email with no content, viral book after viral book, post link after link, all to sell a product that anyone can buy anywhere without them.

Now, let’s change the story.

They show up at your house, and they are not your future competition.

They aren’t selling something they have never tried themselves.

They are offering a zit blocker that works, that they have created.

It works.

They give you a free sample.

You give it to your teen or co-worker. Or you use it.

It’s awesome.

It’s the best zit cream you or yours ever tried.

Your are tRULY IMPRressed. “WOW” and when you say wow, it isn’t fake.

It really DID change your life.

when you tell others about it, it’s not so that they will buy from you. It’s because, it really did change you or your friend’s life.

That is how to make money!

Sell your own stuff.

 

 

 

Dear Affiliate:

 

I find myself in a perplexing situation.

Perhaps you can help me.

The overwhelming majority of my followers are affiliate marketers.

I don’t do affiliate marketing…at least not right now. But most of you do.

This could make posting relevant material for you very challenging for me.

I won’t even hide the purpose of this next invitation: I want to get the pulse of the affiliate marketing crowd.

I want to know what makes you tick.

And I want to know why. Why affiliate marketing?

And (here’s the part every single one of your going to love)

I want to know about your product.

I know you guys…you love  to promote your stuff.

Well, for once, and I do mean ONCE, I’m allowing you to tell me why your product is the greatest.

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