“The Affiliate Marketing Detox Letters”|”The 7 Great Lies of Affiliate Marketing”

This is the first letter in the series “Affiliate Marketing Detox”.

WARNING! If you are an affiliate marketer, and you are making a real living income off of affiliate marketing, then God Bless You! It is not my intent here to suggest that no one ever makes money as an affiliate marketer. However, many affiliate marketers are not making minimum wage at what they do.

Rather than suggest that they try harder, I am trying to get all affiliates to consider making money as an internet marketer, who sells their own product.

If you are an affiliate marketer and you like what you do, make money at what you do, or are merely convinced that affiliate marketing is THE horn of plenty, then go to a different post..

But if you think your income could be better, or are wondering if there are any non affiliate streams of income to drink from, read on!

In this first letter, we will be talking about the internal challenges affiliate marketers face in taking the risk of trying to sell their own product, rather than promoting someone else’s product.

Issue number one:Trouble Bonding with Products

Affiliate Marketers have bonding issues. They have trouble committing to one product, and instead, are like a serial dater who has many different relationships….with other people’s products. Just like playas hop around from person to person, affiliates jump from product to product.  Some may call it diversifying. Marketers who actually sell something, call this behavior a lack of focus. This fear of marketing attachment stems from a faulty belief system.

Belief: you don’t think you can sell

Why don’t you think you can sell?

Why do you think that only the people you are promoting can sell a product? You doubt yourself, affiliate. But affiliate, here’s the real truth…you CAN sell!
Have you ever sold a candy bar for your school or charity? Did you ever sell anything over the phone? Did you ever have to sell, convince or persuade someone on making a decision in your favor? That in itself displays selling skills. Affiliate, every time you write a “buy this product” page or “review”, you are demonstrating the art of persuasive selling! The truth is, most affiliates ARE salesmen…by far!

Lie number 2–You don’t think you will make any money selling your own product or service

Well, affiliate, are you making money? We all hear of door-to-door salesmen who sell someone else’s product, but we never hear of them being wildly successful. That’s because, selling for others is hard! Read this excerpt: https://howtosellanythingonline.wordpress.com/2018/01/22/affiliate-can-we-talk/

Issue number 3-You’ve bought the lie that it takes a lot of “over”head to sell your product

But the truth is, it takes investment to promote other people’s product, if you need to:

  1. Pay a fee for the “privilege” of promoting them
  2. Be a member/customer before promoting their product
  3. Buy Google ads to promote them
  4. Buy back links
  5. Build a mega site in hopes of dominating the search engines

you think that being an affiliate is easier than selling your own product

Oh, you think so? Really? Have you forgotten the hours spent promoting the best products out there…that only, oh, 1 million others were promoting?

you don’t have a product to sell

This is the biggest lie of all. Affiliate, don’t tell me that you aren’t capable of producing your own product, or selling your services. In this over saturated world of affiliate marketing, if you’ve made a dime, you are capable. Only you and other affiliates know the time and effort you’ve put into selling other people’s stuff. It’s time to sell your own.

you don’t think that your product is capable of pulling in sales.

The second biggest lie of all. Affiliate, chances are, you have exactly what it takes to STOMP the competition. It will take time. But affiliate right now, there is a product you can sell that will make you money right off the bat. Niche marketing shouldn’t mean “AFFILIATE SLAVE”. Find your OWN niche, and rake it in.

you’ve already invested so much money in affiliate marketing programs, you feel the need to “make” it work

Forget it, affiliate. Consider it the cost of an education. Most marketers have been burnt. Move on and sell your own stuff!

Once Bitten, Twice Shy

“When you’re done with your 500th affiliate launch, can we nibble some treats together”?

Once there was a man who got bit by a snake. After he got bitten, he never handled another snake in his life.

But now, there was another man.  He got paid by charming snakes. Yes, he was a professional snake handler.

He’d got bitten so many times, he was pretty much immune to snakes.

This is the equivalent of an affiliate marketer. They have tried, and lost money, in selling affiliate programs. They’ve been burned, bad, by the hamster wheel of internet marketing. You know the wheel I’m talking about. They call it the wheel of fortune, but it’s just a hamster wheel.

Once you get on, it’s hard to get off, because it really seems like you’re getting somewhere. So what am I talking about?

Affiliate marketing.

(read the series)

 

How to Make Money everyday

A lot of affiliate marketers and other internet marketers are trying to make money, but many of them aren’t making any money…right now.

That is something to think about…so here you are, clicking likes and posting articles, commenting on forums and signing up for new affiliate “opportunities”. And if I asked you, “What are you doing” like if I visited your house and walked in your room where your computer is, and I said, “Dude…” (or dudette), like, whatcha doing? Can you stop and play a game of tennis” , you’d say, “Naw Dude/dudette/dawg depending on your zipcode and then I’d say “why not?” and you’d brush me off and turn back to your work. If you live in LA I’d say por kay no in my exaggerated Midwest drawl to make you laugh. If that didn’t work, I’d bounce upon and down on the bed or jump up and down on it with both feet, or finally bop a pillow on your head (which is what you need reaaallllly bad right now) until you screamed “LEAVE ME ALONE!!!  I’M WORKING ALREADY!” and then, (while grabbing the door handle for my quick exit) I’d yell back “So what’s it paying”?

Crickets. No not the game (you can’t play a game of cricket/basketball/tennis with your buddies when you’re a slave to the computer.

Internet marketer, are you a slave to your computer? Affiliate marketer, are you a slave to the newest new thing? Yea, I know you made a couple of sales. Once. Or maybe a trickle, last week. But are you earning a living wage? Cuz if you aren’t, it’s time for a plan

Why affiliate “reviews” make me nervous.

Do you remember when “consumer magazine” first came out? I don’t either. But unless you live as a hermit, then you are probably familiar with it.

Consumer Magazines USP is, “We write reviews that are not incentive based”

Affiliate, everytime you write a “review” and don’t make it VERY clear that you are getting paid, you lose your credibility.

And even when you make it clear that you are getting paid, okay, at least you were honest enough to tell your reader that you have an incentive for recommending the product.

So, now you are honest. But are you unbiased? See, how can you win, affiliate? How can your customer give value to your review, knowing that you just said, you get a commission for your opinion?

But that’s not all…the buzz around the internet is that you are legally required to disclose your earnings. As in, you need to make it clear to your reader that you are getting paid for recommending a product.

I suppose there is a clever way to word that reality that makes you look like a super star.

Really though, if I was an affiliate marketer, I know I’d be down at some legal analysts office, getting the wording cleared before I posted my disclaimer.

You don’t want to get into legal trouble.

Now, I am trying really hard to keep an open mind here.

If you just have to do affiliate marketing, you could only endorse products that you use, or that you at least know are decent.

And, you could keep some credibility by mentioning some of the features that aren’t so good with some of the products you recommend.

And I’ll bet, you could even get affiliate clicks on bad products that you staunchly discourage.

Still though, at the end of the day, you just might consider doing what I’ve been suggesting all along.

Sell your own stuff.

Post script. All right affiliate, you are in a class of your own. You fascinate me, you infuriate me, you puzzle me, and you….seem to be a majority when it comes to who visits me. Affiliate, I hate the tension. I feel like I’m lecturing you all. I hate it. Can’t we be friends? Couldn’t we get some good healthy dialogue going? Tell me where I’m missing it and why I should try to market like you do. It’s lonely on the other side of the computer screen…

Why I don’t do affiliate Marketing

I suppose it would be a good idea if I prefaced this article by saying, I do not currently do affiliate marketing, but I am OPEN to it, if any one of you affiliates could sell me (pun intended) on the idea.

So far, no one has taken the challenge.

Disclaimer: I say it bold, it comes across as cold. Please, super affiliate (as in, super smart) know that I’m crazy about you…and try to read with an open mind

Second disclaimer: if you do happen to be an affiliate who says, “Oh, I’m not one of THOSE affiliates, then please: convince me and tell me how you do it right.
Alright. Here’s my beef with affiliate marketing

1. Hype. Oh, come on affiliates, let me lay it on you…newbies will always fall for affiliate marketing. But you, don’t you feel sort of bad taking advantage of the stars in their eyes?
I personally think that they only way to do affiliate marketing and to sleep at night would be to unplug your conscience. You may make money off someone’s fluff product, selling it to someone else, who now has, well, a garbage product that they now have to unload upon someone else. Listen. I know all about this. I paid thousands of dollars once for a networking opportunity that left me dumped by my director and floundering. Penniless.

2. The violiation of the Golden rule. You wouldn’t want someone to screw you over. And just because someone has, doesn’t mean you should do it to someone else.

3. The competition. As in, it’s fierce.

4. The dilution factor. We see this all of the time, don’t we? A great product gets passed around from hand to hand until no one is interested. It’s sort of like…well, like prostitution.

“Men may date women like that, but they’ll never marry them”.  You might get some sales, but when you are always raving about the newest thing to your fan base, the WOW factor loses it’s appeal. “Hey, Jimmy, I got a hot little number here, man, she the real deal. Check her out”. But maybe Jimmy’s been burned all ready, by the marketing equivalent of aids.  Jimmy wants a program that is faithful. Faithful to be what he really needs. Faithful to tell him the truth about himself, not crap like “Oh, Jimmy, you are the man!! But ten more ebooks from me”.

See?
And, sorry to get in your face and on your toes.
I really am not judging you, but you all do the same hype and game and I know that everyone of you is capable of being SO MUCH MORE creative than that.

But what else can I do, Sue?

Isn’t this the way it’s suppossed to be?

Everybody else is doing it (such a mature approach)

No, no way, you are better that that. All of you are way to smart to follow the herd. Most of you are super savvy at this stuff.

Here’s a super real idea… be my competitor. Write your own material. And tell the truth.