Addicted to systems.

What do gamblers and affiliate marketers have in common?


Yes marketer, that was a moment of silence
Because I think you all know the answer to this.

It’s the belief that “this ticket will be the winning one” that keeps gamblers and affiliates hooked.
Please know, most of us have been there.

It’s a drag doing the same marketing tasks day after day; and with no hope of a pay off, there is only one choice to getting an instant feeling of accomplishment.

Before I proceed, I want to say that there ARE people who make a living wage by being a gambler. And there are people who do affiliate marketing, and they make money (not that I recommend either). If you are an affiliate mareter and you make a living wage, that’s okay…provided you are happy as an affiliate, prosperous as an affiliate, and provided your affiliate product’s company doesn’t go out of business. I know–it’s a diversity game, as in the more products you are an affiliate for, the less chance of this happening.

There’s also more than one thing to promote. As in constantly. Because the real diversity with affiliate marekting is the divesity of people competing with you…as in, a LOT of people, more than in selling your own product.

You can buy 10 lottery tickets, make five dollars off one, buy five more and lose it all, and the reptilian part of the mind will feel like it is getting somewhere.

But how much money have your really made, THIS YEAR all together?

Hey///  What about this, affiliate– What about picking just one product to sell online, and giving it everything you’ve got…all of the time you spend on affiliate launches, all of the money you spend on Google adwords, and all of the massive head banging stress of trying to dominate the search engines, what if all of that time and energy was focused on ONE THING and one thing only?

Why affiliate “reviews” make me nervous.

Do you remember when “consumer magazine” first came out? I don’t either. But unless you live as a hermit, then you are probably familiar with it.

Consumer Magazines USP is, “We write reviews that are not incentive based”

Affiliate, everytime you write a “review” and don’t make it VERY clear that you are getting paid, you lose your credibility.

And even when you make it clear that you are getting paid, okay, at least you were honest enough to tell your reader that you have an incentive for recommending the product.

So, now you are honest. But are you unbiased? See, how can you win, affiliate? How can your customer give value to your review, knowing that you just said, you get a commission for your opinion?

But that’s not all…the buzz around the internet is that you are legally required to disclose your earnings. As in, you need to make it clear to your reader that you are getting paid for recommending a product.

I suppose there is a clever way to word that reality that makes you look like a super star.

Really though, if I was an affiliate marketer, I know I’d be down at some legal analysts office, getting the wording cleared before I posted my disclaimer.

You don’t want to get into legal trouble.

Now, I am trying really hard to keep an open mind here.

If you just have to do affiliate marketing, you could only endorse products that you use, or that you at least know are decent.

And, you could keep some credibility by mentioning some of the features that aren’t so good with some of the products you recommend.

And I’ll bet, you could even get affiliate clicks on bad products that you staunchly discourage.

Still though, at the end of the day, you just might consider doing what I’ve been suggesting all along.

Sell your own stuff.

Post script. All right affiliate, you are in a class of your own. You fascinate me, you infuriate me, you puzzle me, and you….seem to be a majority when it comes to who visits me. Affiliate, I hate the tension. I feel like I’m lecturing you all. I hate it. Can’t we be friends? Couldn’t we get some good healthy dialogue going? Tell me where I’m missing it and why I should try to market like you do. It’s lonely on the other side of the computer screen…

Why I don’t do affiliate Marketing

I suppose it would be a good idea if I prefaced this article by saying, I do not currently do affiliate marketing, but I am OPEN to it, if any one of you affiliates could sell me (pun intended) on the idea.

So far, no one has taken the challenge.

Disclaimer: I say it bold, it comes across as cold. Please, super affiliate (as in, super smart) know that I’m crazy about you…and try to read with an open mind

Second disclaimer: if you do happen to be an affiliate who says, “Oh, I’m not one of THOSE affiliates, then please: convince me and tell me how you do it right.
Alright. Here’s my beef with affiliate marketing

1. Hype. Oh, come on affiliates, let me lay it on you…newbies will always fall for affiliate marketing. But you, don’t you feel sort of bad taking advantage of the stars in their eyes?
I personally think that they only way to do affiliate marketing and to sleep at night would be to unplug your conscience. You may make money off someone’s fluff product, selling it to someone else, who now has, well, a garbage product that they now have to unload upon someone else. Listen. I know all about this. I paid thousands of dollars once for a networking opportunity that left me dumped by my director and floundering. Penniless.

2. The violiation of the Golden rule. You wouldn’t want someone to screw you over. And just because someone has, doesn’t mean you should do it to someone else.

3. The competition. As in, it’s fierce.

4. The dilution factor. We see this all of the time, don’t we? A great product gets passed around from hand to hand until no one is interested. It’s sort of like…well, like prostitution.

“Men may date women like that, but they’ll never marry them”.  You might get some sales, but when you are always raving about the newest thing to your fan base, the WOW factor loses it’s appeal. “Hey, Jimmy, I got a hot little number here, man, she the real deal. Check her out”. But maybe Jimmy’s been burned all ready, by the marketing equivalent of aids.  Jimmy wants a program that is faithful. Faithful to be what he really needs. Faithful to tell him the truth about himself, not crap like “Oh, Jimmy, you are the man!! But ten more ebooks from me”.

And, sorry to get in your face and on your toes.
I really am not judging you, but you all do the same hype and game and I know that everyone of you is capable of being SO MUCH MORE creative than that.

But what else can I do, Sue?

Isn’t this the way it’s suppossed to be?

Everybody else is doing it (such a mature approach)

No, no way, you are better that that. All of you are way to smart to follow the herd. Most of you are super savvy at this stuff.

Here’s a super real idea… be my competitor. Write your own material. And tell the truth.

Only a genius could survive in affiliate marketing

You’ve got to be an A+ marketer to stay alive in affiliate marketing.

You’ve got to constantly be promoting the latest things, leaving “likes” all over so people click back to you, leaving posts on forums, building SEO mini-sites, testing squeeze pages, burning through Adwords  fees,  “friending” a million people on facebook, promoting product that is junk, (and then writing a “don’t buy that crud product, buy this crud product” article when you are done with that outdated version.)

And here’s the hook…you DO make some money sometimes. But you are always dumping one pile of goodies, (like maybe every day?) to run to a bigger pile of goodies.

You’re a nomad, affiliate.  Just as soon as the water runs dry in one place, you run to the next.

I suppose that’s okay, affiliate.  But how about this. How about sticking your roots down in one market that you know won’t run dry….other than the market of affiliate marketing?

Affiliate, I know you. You have trouble bonding….with products. “Why should I waste my time on a product that will take me 10 years to promote online, when I can scatter this seed to all of the other affiliates who will gobble it up?”

The answer, affiliate, is because you are better than that.  You are higher than that. You’re an eagle, not a ground pecking fowl.

And you absolutely have what it takes to be at the top of the heap selling one product, off one website, number one on Google.

Yes! That’s the kind of success you need to be after.

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finish reading the “Dear Affiliate” letters