The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

How to Succeed in Internet Marketing.

Decide exactly what course in internet marketing you are going to take.

There is SO MUCH to do that falls under the umbrella of internet marketing.

Internet Marketing does not just mean selling online.

It can also mean, making money by selling ads on your website.

It could mean, making money by referring people to a product, consultant, or to a specific service.

If you build websites for other people, and collect payments at their office, that is still considered an Internet Marketing job, because you are selling them a product that they will use online.

So then. Before you start Googling in “How to succeed in Internet Marketing”, you first need to define what exactly you want to do in the field of digital marketing (note: digital marketing is just another name for internet marketing).

Each week, I’m going to detail the pros and cons of different internet marketing paths. Stay tuned…

Evaluating the quality of your internet marketing education

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When you are first starting your online business, you want to make sure that you are getting the right kind of information at a price you can afford. You want the education you are receiving to be the best it can be, and highly relevant to your particular business. And, you want results.

Hiring the complete services of a very good marketing agency would be the fastest way to get your business going. But definitely not the cheapest. A marketing agency will outsource all of the necessary work or do it with their own team. They will outline a plan for your business, and just do it all for you. Most new business owners can not afford this option at first.

If you are looking to learn how to market items yourself, you can hire a recommended “guru” to coach you and show you step-by-step how it’s done. Mentoring is hands down the best way to learn internet marketing and in the end, is almost as expensive as a marketing agency, but with the benefit of an education.

Consulting is always a good option if you just want someone to tell you what they think. Consulting may be done by the hour or a complete day, and if it’s really consulting it should just be you, not a group of people, getting advice from the expert. Note: many consultants refer you to other people for the services you need. And they get a commission for doing so. Beware of the quality of such referrals and ask the consultant if they are getting a kick back

Next best thing is a personal road map of your business. Not all coaches will do this and the reason is they either don’t know how, or they don’t think it’s as thorough.  A road map of your business is a written blue print or flow chart which tells you in written form what you should be doing, in what order.

If you can’t afford any of these specialized services, then you need to self-educate through free online tutorials or paid modules. The problem is, no matter how detailed the information is, it still isn’t going to tell you when to use it, or in what order.

The approach I take for my internet marketing program, is to provide a step by step system that takes you through each process needed to get your business online, looking good, getting traffic and making sales.

When you self-educate off of the internet, you may find it hard to know which style to use in marketing, and how to integrate all of these tutorials together.

But when you have real help from an expert, they can lift you above the clouds and show you the whole picture from a seasoned angle.

How To Win at Internet Marketing

How to win at Internet marketing.

Okay. Let’s talk here. So you have a dream to be successful. But. What does that mean?

What does it mean, exactly, to be successful at internet marketing? Well, different people define success in different ways. If you make money at internet marketing, most people would call that succeeding at it. Not because money is everything, but because we are specifically talking about marketing here. As in, marketing or selling something on the internet.

But now, I didn’t title this post, “How to succeed at internet marketing”  because, most people don’t look at internet marketing as something to make money at. They look at it as  a sort of Machiavellian style game…where they win. Here’s what I mean.

A lot of internet marketers are very competitive. And there’s a reason for that. Internet marketing is sort of set up to make you competitive.

Affiliate marketers want to scoop up the seekers.

Other marketers (okay most) have a highly focused goal of being number one on Google…or at least somewhere at the top of the heap.

And a lot of marketers have this belief that if they can get enough “likes” on their face book page, then (hurray!) they win.

But that’s not true. Because being successful at internet marketing has nothing to do with any of those things. It’s all about how much money you make.

You should have a definite goal of how much money you expect to make at internet marketing.

It’s easy to lose focus of what’s important, and get all excited when you have 5000 followers. But is all of that “fame” converting into cash?

Instead of counting your “likes”, checking your stats, and looking at your rankings on Google, you need to ask yourself this question:
“Are any of these things actually making me any money”

How long to wait for the ship to roll in.

How to Write a great informational product.

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This post is a follow-up to “The Value of the Bonus

Reader, did you ever create a digital “how to ” product, and then cringe when someone bought it?

Did you get really excited at your first sale or, instead, did you find yourself worrying at night with your conscience bothering. Wondering

Did they like it?

Did they already know this stuff?

Will they really find it useful? and

Was it enough?

The good news is, if you were at least a little bit conscientious and nervous, it’s a sign you  care.

Still, if you think that your “how to” info product could teach more, inspire more, and be more, than you owe it to yourself to check out my tutorial

How to create and sell training material that Wows your audience.

In it, I’ll teach you:

How to research your target audience’s needs

How to customize your product to reach a variety of audience’s different educational needs

How to ensure that your customer is buying the right product for his or her level of knowledge.

and,

How to evaluate the price of your product

While I can’t teach you the specifics about your particular genre of education, you will come away knowing how to present your product in the best possible light, without misrepresenting.

It’s time to learn how to under-promise and over-deliver

Sign up for details


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