“Internet Marketing Program”

When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketer’s email list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire what so ever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

  • Afilliate marketing
  • email marketing
  • website design
  • search engine optimization
  • conversion techniques…in and of themselves

All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

Everyone’s been lying to you. Learn the truth about internet marketing and make some money….for real.

Products

 

The Hopeful Marketer

Ah, sweet, innocent marketer newbie….how I long to protect you from the sharks, crocodiles and barracudas.

Here are the big five to watch for

  1. Paid Surveys
  2. “Work from Home” opportunies
  3. MLM
  4. Dropship sites
  5. Get rich quick schemes

I’d also mention “affiliate programs” but, alas, there are those readers who might wish me harm if I told you the truth about most affiliate programs (a lot of internet marketers do affiliate marketing). So, instead, I’ll tell you exactly what I tell them.

The very best way to make money online is by selling your own product. I’m talking about a product which you personally are in possession of. I’m not even talking about dropshipping, though that can work. Mainly though, what I am referring to when I talk about making money online, is offering your product or service to people.

The Step Child Syndrome.

When two people create a blended family, there should be a phenomenan which takes place called “owning” the child. This is  common even in adoptions; it’s when the person adopting the child suddenly has a desire to own the child as being completely theirs. And obviously, most adoptive parents do th is. Unless one of the parents isn’t really interested, and is just going along with the other parent. In which case you now have a case of “the step child syndrome”. Actually, I should call it the unwanted step child syndrome because some parents do love their step children. However, even so, many step parents who love their step children, haven’t yet “owned” them, for in their heart, they know that as long as the other parent is with them, in a committed relationship, then they will be committed to their child. What will happen to that affection if a  divorce happens? Will the step parent still love the child? Will he or she commit to raising that child?

In affiliate marketing, you are that step parent. The product does not really belong to you, so it’s hard to get as committed to it as you would your own product. This doesn’t mean that you can’t have a fine affiliate marketing site which promotes the affiliate product in an honoring way. It just means that at the end of the day, you know that if that product isn’t making you much moolah, you are down the road to the next product.

Bonding doesn’t happen…much….with affiliates.

But now, here’s the beauty of owning your own product. You own it. It’s yours. It’s your business, your service, your deal. You are committed. Here’s what that means, affiliate…you will spend time on it and it alone and whether you believe this or not, all of that focused energy on YOUR product is creating layers of impact over time.

It’s not a “get rich quick” game. It’s a wealth building strategy.

Read the “Dear Affiliate” Series

The Seven Great Lies of Affiliate Marketing

The “Secret System” you are looking for.

Everyone of you is looking for a “secret system”. I don’t care who you are. We all are. If you are diligent or lazy, Christian or pagan, internet marketer or lottery player, everyone is.

There are two reasons for this: a. you aren’t on the right track OR

b. you ARE on the right track to internet marketing success, but you don’t know it yet.  Even if you are on the right track, it can take time. And it’s easy to doubt yourself and wonder if you will get there in time to even enjoy it.

The Patriarchs of old went through this. Joseph had a dream that he would rule over his brother, and yet God let him sit in prison.  Don’t you think that he sometimes wondered if he would ever reach his dream? We read that God was putting iron in his bones.

Moses was on the backside of the desert for 40 years before stepping into his dream to deliver his people.

Abraham and Sarah were bona fide senior citizens before the birth of the promised child. What am I saying? I’m saying that just because you have to wait, doesn’t mean it will never happen.

How do you know if you are doing the right thing?

Well, first of all, the right thing can change. What does work today might not work tomorrow.  We all know this.  But there are some things that are pretty certain.

If you have a product that no one else has, but that everyone wants,

if you promote it on a reasonably attractive platform

and if you promote it properly, then you have a better chance of success. So start with that.

But now, I want to tell you the REaL and I  do mean the real deal secret to success. And it is the only truth that will never change in your marketing scheme, ever.  Here it is:

The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

How to Succeed in Internet Marketing.

Decide exactly what course in internet marketing you are going to take.

There is SO MUCH to do that falls under the umbrella of internet marketing.

Internet Marketing does not just mean selling online.

It can also mean, making money by selling ads on your website.

It could mean, making money by referring people to a product, consultant, or to a specific service.

If you build websites for other people, and collect payments at their office, that is still considered an Internet Marketing job, because you are selling them a product that they will use online.

So then. Before you start Googling in “How to succeed in Internet Marketing“, you first need to define what exactly you want to do in the field of digital marketing (note: digital marketing is just another name for internet marketing).

Each week, I’m going to detail the pros and cons of different internet marketing paths. Stay tuned…