The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

How to Succeed in Internet Marketing.

Decide exactly what course in internet marketing you are going to take.

There is SO MUCH to do that falls under the umbrella of internet marketing.

Internet Marketing does not just mean selling online.

It can also mean, making money by selling ads on your website.

It could mean, making money by referring people to a product, consultant, or to a specific service.

If you build websites for other people, and collect payments at their office, that is still considered an Internet Marketing job, because you are selling them a product that they will use online.

So then. Before you start Googling in “How to succeed in Internet Marketing”, you first need to define what exactly you want to do in the field of digital marketing (note: digital marketing is just another name for internet marketing).

Each week, I’m going to detail the pros and cons of different internet marketing paths. Stay tuned…

Evaluating the quality of your internet marketing education

woman_magnifying_glass

When you are first starting your online business, you want to make sure that you are getting the right kind of information at a price you can afford. You want the education you are receiving to be the best it can be, and highly relevant to your particular business. And, you want results.

Hiring the complete services of a very good marketing agency would be the fastest way to get your business going. But definitely not the cheapest. A marketing agency will outsource all of the necessary work or do it with their own team. They will outline a plan for your business, and just do it all for you. Most new business owners can not afford this option at first.

If you are looking to learn how to market items yourself, you can hire a recommended “guru” to coach you and show you step-by-step how it’s done. Mentoring is hands down the best way to learn internet marketing and in the end, is almost as expensive as a marketing agency, but with the benefit of an education.

Consulting is always a good option if you just want someone to tell you what they think. Consulting may be done by the hour or a complete day, and if it’s really consulting it should just be you, not a group of people, getting advice from the expert. Note: many consultants refer you to other people for the services you need. And they get a commission for doing so. Beware of the quality of such referrals and ask the consultant if they are getting a kick back

Next best thing is a personal road map of your business. Not all coaches will do this and the reason is they either don’t know how, or they don’t think it’s as thorough.  A road map of your business is a written blue print or flow chart which tells you in written form what you should be doing, in what order.

If you can’t afford any of these specialized services, then you need to self-educate through free online tutorials or paid modules. The problem is, no matter how detailed the information is, it still isn’t going to tell you when to use it, or in what order.

The approach I take for my internet marketing program, is to provide a step by step system that takes you through each process needed to get your business online, looking good, getting traffic and making sales.

When you self-educate off of the internet, you may find it hard to know which style to use in marketing, and how to integrate all of these tutorials together.

But when you have real help from an expert, they can lift you above the clouds and show you the whole picture from a seasoned angle.

Internet Marketing Program

pretty smiling woman smart phone dream time
When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketers list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire whatsoever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

Afilliate marketing

email marketing

website design

search engine optimization

conversion techniques

in and of themselves. All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

In my internet marketing program, I explain in detail which of these components are even necessary, and how they work together to bring you maximum impact.

You’ll learn what’s important, what can wait, and what is the best order to do them in.

It’s a layered, nuanced approach that shows you intricately how to get there, step by step. From beginning to (beginners) end.

Will it show you how to make a million dollars in one month? Yes, if you already have a million dollar idea and some capitol to spend on advertising.

Will it show you how to get your beginning idea off the ground, on the web, and how to drive traffic to your website?

Absolutely.

Is if free? NO NO. It costs $120 and comes with everything but those lame games you are experiencing.

Order now.

How to Sell anything on the internet

Part one of my special report,

“How to avoid the internet-marketing trap”

How to

    Really

Make Money Online

I.Preventing Distractions.

A. Avoiding Information overload.Even “free” information becomes wearisome, when it’s no info at all!. Most teaser newsletters are mere snippets of info, nuggets of unrelated knowledge that clog your inbox. To really learn about something, you need to

really learn about it!,

and get real training. On that note, avoid buying every training manual out there before you can afford it. Get all the knowledge you can, but when you do make sure

1)it is knowledge you need
2)it is knowledge you can afford.

B. Avoid “Shiny Gadget Syndrome”In the beginning, you need to be extremely selective about the tools you buy. This is where most newbies get sucked in and go “belly-up” financially. There seems to be a persistent myth in the online world that some ultra-simple formula exists to make you cash over night.

Here is the simple truth:

The vast majority of internet marketers make their money by selling get rich quick plans

Why is this so successful? Because we want to believe it. Oh, people, be very very leary of people who tell you that you can make money hand over fist by doing a b and c. There are a whole lot of steps between a and b, and even more between b and c.
Even this manual is only an outline

Before you buy any program promising to make you money, make sure that you can afford them, and that they are what you really need.

Make sure that what you are purchasing is significant to your specific purpose.
And make sure that you are never “in the hole” when you purchase any online tools or training. Don’t go into debt trying to make money. That’s just dumb. Instead, buy what you need, one tool at a time.

Now, knowing just what to do first, what to buy or what service to pay for, and in what order to do it is the key to really making money.

To start doing that immediately, sign up for my internet marketing course. In it, I’ll show you exactly what to do to begin making money immediately, and when to begin critical tasks, while waiting on others.

If you want to see the whole marketing broth cook beautifully, you don’t just need the right ingredients; you also need to know how to put it all together. Right temperatures. When to stir, to add, to turn up the heat. I show you all of this. It’s sort of like Julia Child showing a batchelor how to make thanksgiving dinner. Even if he can’t boil water.

Really.
Order now

Part II of How to sell anything on the internet–avoiding the internet marketing trap