The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

How to Succeed in Internet Marketing.

Decide exactly what course in internet marketing you are going to take.

There is SO MUCH to do that falls under the umbrella of internet marketing.

Internet Marketing does not just mean selling online.

It can also mean, making money by selling ads on your website.

It could mean, making money by referring people to a product, consultant, or to a specific service.

If you build websites for other people, and collect payments at their office, that is still considered an Internet Marketing job, because you are selling them a product that they will use online.

So then. Before you start Googling in “How to succeed in Internet Marketing”, you first need to define what exactly you want to do in the field of digital marketing (note: digital marketing is just another name for internet marketing).

Each week, I’m going to detail the pros and cons of different internet marketing paths. Stay tuned…

How to (finally) succeed at Internet Marketing

The biggest mistake in online marketing

“Some Internet Marketers don’t even know what they are looking for”

girl with bag and binocular
We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketers; oh, if only it were that simple!

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the opposite direction of where they were going.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

See,  here’s what’s really going on with internet marketers:

Most marketers focus on the wrong thing entirely. And some of them don’t even know what they are looking for.
The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that costs more to advertise than what you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money.

Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn. Check it out

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Self-guided Ecourse

As you may have noticed on the main page, our internet marketing 101 mentoring program doesn’t start up again until  May of 2018.

But that’s okay. Because..we have just begun our self-guided e-course. Orientation begins March 26th–  it’s a four-week course.

You’ll receive daily assignments and lessons along with practical examples, and “keep on track” checkpoints to make sure you aren’t neglecting any one part of your marketing strategy.

This self-guided program is “step-by-step” simple, and foundational in its approach. We take you from “easy- to -breezy” in no time.

As always, we have a “Help Me!” hotline you can call  during normal business hours (9-5).

Skills you need to know before you begin

You must know the following basic computer skills before beginning this course: “Cut, copy, and paste”; using a text editor; minimizing and maximizing a computer; the difference between an address bar and a task bar, and how to open a new “window.”

A good qualifying question to ask most of you is: Do you know what a browser is? If you don’t, then you definitely need to brush up on these skills before beginning.

Also, if you are new to the computer it’s a really good idea to take a beginning computer course at your local library. Most library computer courses are completely free of charge.

When does the course start up?”

Orientation begins April  9th

What will I learn?

You will be taught how to find your niche, how to position yourself online as an expert, how to sell online immediately, (yes, immediately) and how to build a high quality blog and website. We also cover basic SEO and traffic techniques.

Who will benefit from this course?

Those marketers who need help in getting their online business started, developed, or off the ground will benefit. If you already have a blog or website, and you aren’t doing really well yet, this course will review the basics to make sure your website is following “best practices” for search engine optimization.

If you have a quality blog with some traffic but would like more traffic, then you should go with the more advanced course.

But, if you are highly motivated, if you are just getting started at internet marketing, or if you just have gaps that need to be filled, and you are okay with asking for help rather than being checked up on, then we welcome you to join this self-guided program.

Click here to learn more