The Free Sample Mentality

The Free Sample Mentality

(You all know how this free sample stuff works…at the store they give you free samples and then, if you like it, they ask if you want to buy some, and they have a little cooler right there, so that they can hand you a box of the stuff to buy on the way out).

I’ll never forget when I was living on a shoestring 15 years ago, and my friend Tawana took me and some friends to Sam’s Club after church. I insisted that I was too hungry to go without stopping for lunch first. The only problem was, I had no lunch money.
“Look”, I told her, “let me go home first and eat”.

“Nah,,,you won’t need to buy anything”.

Now, this girl was bold. Because when I got to Sam’s club, I saw her leave us, the group, with our carts, and go back FIVE TIMES to the hot wings sample counter to get all of us free samples. I’m not kidding.

Then, she proceeded to bring me a tray of seafood puff pastries that were just about the most heavenly hors d’ourves I had ever eaten.  After I squealed in delight, I kid you not, she very disarmingly crooned another plate of this stuff from the sample guy. “Yea, my friend says these are the best she’s ever eaten, and she hasn’t had lunch yet…” Then she asked for a box of them, and we walked away with some samples and some boxes of them which we put in our carts.

I think you know what happened next. In between bites of six different appetizers now turned entrees (due to the volume of plates I was juggling), I informed her, under my breath, that there was NO WAY I could buy those appetizers she’d just placed in my shopping cart. She just dimpled, nodded, and continued her round of sample schmoozing.

And on the way out of Sam’s club, she deposited five boxes of various frozen foods into a stray cooler.

No way would she ever buy… she was far too good at fringing the fields.

 

In case you don’t know it yet, “fringing the fields” is an Old Testament term used to describe the Almighty’s righteous welfare system. Landowners were commanded to leave the corners of their fields unharvested so that the poor could discreetly come and pick some of the harvest, without disturbing the peace of the owner or trespassing on the field. It would be today’s equivalent of a homeless person reaching up and snapping off an apple from a tree overhanging the sidewalk.

And it was expected. When you give away free information, you can expect that there are going to be people who snatch up your free information in the hopes of getting a real education. You can’t be sure that all of your customers are going to buy, just because you gift them with free samples. Many will, because it’s going to be far more convenient to have your latest tutorial on their hard drive, than to pour over 100 free emails every week.

But a lot of very new marketers won’t be able to afford anything. Or, they believe that if they just dig long enough, they will find their information for free, somewhere on the internet. And, they probably will. They will be a nomad, going from free sample to free sample, looking for a snippet here and there. Will it be enough to get them a lucrative online business? Maybe, if they don’t starve while searching.

Some prospects don’t have a choice; I always tell people, if you can’t afford a real internet marketing education, don’t waste your time getting free “information samples”. Get a job at McDonalds, and save up to buy at least one comprehensive, internet marketing training course.

Am I recommending mine? Not necessarily. You need to find a program or system that meets your needs.

That you can afford.

And that you can trust.

How to Outshine your Competitor

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online

 

How to Succeed at online marketing

I really should have penned this article “How to Succeed at Online Marketing ‘ or anything you try, because this principle will work with any goal you have.

W.I.T.

Wit is the acronymn. What does wit stand for?

What It Takes.

Your Bright, internet marketing future.

You can do anything you want to in internet marketing, if you study enough, pay enough, or pray enough.

I’m going to tell you all my SEO story. Now, some of you might appreciate this, and some might not, but it’s my story, and my blog, so here goes.

About three years ago, my husband needed leads for his business. And I mean, he needed them badly.

I needed to get him on Google, up high, for a major search term. But there was just one problem. I had no money, no clue, and no education in SEO, other than the basics. I mean, I knew enough SEO to get noticed, but not enough to rank high on a huge search term.

And I also knew, most marketers would laugh me to shame if they knew my dream, and the Keyword I wanted to score for online.

So, I prayed. and then, the miracle happened. Well, it didn’t happen overnight. It was more like the drip method. Day after day I would listen for the prompting of the Almighty on what to do. I did specific little tweaks and fine-tuning, slight adjustments here and there. I kept at it. And about one month later, I went to my computer. And as I sat down to work, I thought, “Gee wouldn’t it be great if I ranked number one today”.

“ASK ME”

What? You want me to ask you for that?

“ASK ME”

I don’t deserve it

“ASK ME”

I’m scared!

“ASK Me!!”

Really? Okay, God, if it’s your will could I please rank number one on google for (I can’t reveal the keyword here guys).

Click.

Boom

Oh God! YOu did it! You got me number one on Google!!!

“No Susan, I didn’t do that, YOU did that. Now, let me show you HOW you did that”

So, dear reader, here it is…if you have no money and no clue, when You’ve got the Almight in your corner you have all you need

One more thing. I feel that  I need to tell you all. I got successful online when I put my husband’s business ahead of my own.

 

 

What would you do if you knew you could not fail

flyman
A Lesson in Fear and Flying.

 

In an earlier post I talked about “the flying dreams” that we all have as children.

A lot of people I have shared my dream with about flying, have told me that they also would

flap their arms

think “if I just believe it, it will happen”

focus really hard on flying

vividly remember, in the dream, that they had dreamed it before, and

they would think “this time will be different”.

So. What I want to know is…why isn’t anyone flying? Okay though, seriously. What I really want to know is, why is it that some of these very same people only have faith in their dreams? A lot of these dreamers are quite “practical” and have a very hard time imagining themselves in a better place, much less believing anything great will ever happen,

And yet amazingly, they dream (as in, reallly dream) about flying.

(has anyone you know ever NOT had a flying dream….?)

So. Again. What i really want to know is…why does this iconic flying dream transcend all personality types, all income levels and all races? Why do people from all cultures, of all ages, and all genders have the very same dream?

And, more curiously….why do they stop believing for the impossible?

(theories? comments?…