When you are first starting your online business, you want to make sure that you are getting the right kind of information at a price you can afford. You want the education you are receiving to be the best it can be, and highly relevant to your particular business. And, you want results.
Hiring the complete services of a very good marketing agency would be the fastest way to get your business going. But definitely not the cheapest. A marketing agency will outsource all of the necessary work or do it with their own team. They will outline a plan for your business, and just do it all for you. Most new business owners can not afford this option at first.
If you are looking to learn how to market items yourself, you can hire a recommended “guru” to coach you and show you step-by-step how it’s done. Mentoring is hands down the best way to learn internet marketing and in the end, is almost as expensive as a marketing agency, but with the benefit of an education.
Consulting is always a good option if you just want someone to tell you what they think. Consulting may be done by the hour or a complete day, and if it’s really consulting it should just be you, not a group of people, getting advice from the expert. Note: many consultants refer you to other people for the services you need. And they get a commission for doing so. Beware of the quality of such referrals and ask the consultant if they are getting a kick back
Next best thing is a personal road map of your business. Not all coaches will do this and the reason is they either don’t know how, or they don’t think it’s as thorough. A road map of your business is a written blue print or flow chart which tells you in written form what you should be doing, in what order.
If you can’t afford any of these specialized services, then you need to self-educate through free online tutorials or paid modules. The problem is, no matter how detailed the information is, it still isn’t going to tell you when to use it, or in what order.
The approach I take for my internet marketing program, is to provide a step by step system that takes you through each process needed to get your business online, looking good, getting traffic and making sales.
When you self-educate off of the internet, you may find it hard to know which style to use in marketing, and how to integrate all of these tutorials together.
But when you have real help from an expert, they can lift you above the clouds and show you the whole picture from a seasoned angle.