The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

Once Bitten, Twice Shy

“When you’re done with your 500th affiliate launch, can we nibble some treats together”?

Once there was a man who got bit by a snake. After he got bitten, he never handled another snake in his life.

But now, there was another man.  He got paid by charming snakes. Yes, he was a professional snake handler.

He’d got bitten so many times, he was pretty much immune to snakes.

This is the equivalent of an affiliate marketer. They have tried, and lost money, in selling affiliate programs. They’ve been burned, bad, by the hamster wheel of internet marketing. You know the wheel I’m talking about. They call it the wheel of fortune, but it’s just a hamster wheel.

Once you get on, it’s hard to get off, because it really seems like you’re getting somewhere. So what am I talking about?

Affiliate marketing.

(read the series)

 

When is a duck not a duck?

Answer: when it’s ducking. Here’s what I mean. In 12-step recovery groups, there is a term for someone who is in denial, and it’s called ducking. Here’s the logic behind the term. Let’s say Lisa is in a 12 step group for co-dependents, and she is with a real loser. He won’t let her have a say in the finances, he never let’s her go anywhere without him, and he never helps with any of the chores even though she also works a full time job. So let’s say Lisa comes to the group week after week along with her sister, who is being abused. And she listens to the stories of women who are with losers. And then she sits up in her chair and proudly declares that she is not a codependent like them, even though her partner yells at her every night, and treats her like dirt. And if you try to gently point out the abuse of power, she brings out isolated incidents of gratitude…like the time that he paid for dinner at McDonald’s last year. Or how he helped her lift the turkey out of the oven on Thanksgiving. And while Lisa’s friend is howling as she hears it, Lisa swoons and tells everyone that her guy, who has never  paid for a real date, is Mr. Wonderful. So what is Lisa doing? She’s ducking.

Ducking is defined as the process of denial that a duck’s owner goes through when his webbed pet walks into the office.  Here’s the narrative (just imagine the Aflack duck quacking in this example)

Employee #1 (Bob) “Oh      my       Gosh…..there is, like, a duck.  A duck, dude, it’s a duck;  no. …seriously”.

Employee #2(Ed)“Say WHAT”?

Employee #3 (Sarah) “Hey, you guys, get in here! There’s a duck in the office!”

Boss (hearing commotion)”What is the trouble, gang”?

Duck’s owner, Fred. “I’ll take care of this”

Fred picks up the duck and takes it out of the office.

Boss (following  Fred): “What is the meaning of this?!”

Fred: “Oh. That was my friend. He was visiting for the holidays”.

Employee number one “From where…Canada?”

(Office hoots and hollers)

Sarah chimes in “no, Ed…geese are from Canada. It’s a duck. Where is it anyway?

Various quips of, “it flew south for the winter” etcetera fill the office.

Later, in a private meeting, the Boss who is actually fighting intense laughter, calmly repeats, “Okay now, so,  why don’t you want to admit you had a duck”?

And the duck’s owner makes insane arguments as to why his duck was not a duck.

It was not flying. It was well-behaved. It went outside with him when he “asked” it to.

And it doesn’t matter how many times the boss (now reeling in disbelief from the owner’s denial) calmly assures Fred that he won’t be fired, Fred refuses to admit that he ever had a duck in the office

“Ducking” quote– If it looks like a duck, quacks like a duck, walks like a duck and acts like a duck…it’s a duck.

“Ducking” definition: When a person draws any other conclusion, that person is said to be “ducking”.

Friend, are you “ducking” when it comes to the profit potential of your online business? If the numbers aren’t there, if the money’s not rolling in, and if you aren’t making a living income online, it’s time for a real plan.  In my internet marketing blueprint, I design a personalized roadmap for your business. You’ll see where you need to go to get from where you are at, to real internet marketing success. You can read more here

How to Make Money everyday

A lot of affiliate marketers and other internet marketers are trying to make money, but many of them aren’t making any money…right now.

That is something to think about…so here you are, clicking likes and posting articles, commenting on forums and signing up for new affiliate “opportunities”.  And if I asked you, “What are you doing” like if I visited your house and walked in your room where your computer is, and I said, “Dude…” (or dudette), like, whatcha doing? Can you stop and play a game of tennis” , you’d say, “Naw Dude/dudette/dawg depending on your zipcode and then I’d say “why not?” and you’d brush me off and turn back to your work. If you live in LA I’d say por kay no in my exaggerated Midwest drawl to make you laugh. If that didn’t work, I’d bounce upon and down on the bed or jump up and down on it with both feet, or finally bop a pillow on your head (which is what you need reaaallllly bad right now) until you screamed “LEAVE ME ALONE!!!  I’M WORKING ALREADY!” and then, (while grabbing the door handle for my quick exit) I’d yell back “So what’s it paying”?

Crickets. No not the game (you can’t play a game of cricket/basketball/tennis with your buddies when you’re a slave to the computer.

Internet marketer, are you a slave to your computer? Affiliate marketer, are you a slave to the newest new thing? Yea, I know you made a couple of sales. Once. Or maybe a trickle, last week. But are you earning a living wage? Cuz if you aren’t, it’s time for a plan