The Biggest Mistake in Online Marketing

The biggest mistake in online marketing

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple.

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the wrong direction.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

See, most marketer focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that cost more in advertising than you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money. Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn.

Check it out

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The Best way to make money online

There’s a lot of buzz on the internet about the best way to make money online.

I really think there is a single, best way to make money online, but before I explain how, let me tell you what is NEVER the right way to make money online, OR offline:

It is never good to make money unethically.

Making money unethically just means, making money in a way that is dishonest or that takes advantage of others.

Sadly, that describes a lot of the methods that others are using these days to make money online.

Here are a few of them:

Affiliate Marketing:

Affiliate marketers don’t sell their own product. Instead, they make money everytime they recommend a product, and someone buys that product  (sort of like, commission). Not all affiliate marketers are shady people; but when something becomes as popular as affiliate marketing has, it is sure to be abused by the masses.

The bad side of affiliate marketeting is that a lot of people recommend or endorse products that they have never used, or that they know is garbage, just to get a commission, not because they believe in the product itself.

Because of this, affiliate marketing has come to be known as an unscrupulous way to make money (though it doesn’t have to be that way, if done correctly…and ethically).

Link farms:

Link farms are just affiliate sites (or ad sites) with affiliate links or ad links. In other words, everytime someone clicks on the link, they are clicking on ad for a product, or going to a website that gives a commission to the webowner who posts the link ad.

In and of itself, a link ad is fine,  but the problem happens when a web owner floods his or her website with nothing but links.

It looks tacky, and it takes away from the credibility of the web in general.

Running ads on a website

There is nothing wrong with this, as long as the webowner

knows whose ads they are running and

doesn’t oversaturate their website with ads. Too many ads slow down the website and take away from the user experience. Plus, they can freeze your visitors site, inundate them with pop-ups, and even roll over the text that your visitor is trying to read.

This is SUPER annoying for your visitor, and pulls down the credibility of the web as a whole.

Plus, it penalizes you in the search engine rankings if you run too many ads on your site.

When placing advertisements on your blog or website, remember, more is less.

One banner ad a the top, and one large ad at the bottom, are sufficient for larger ads.

If you run a mega-site or a newsite, you may even get away wtih a significant number of text ads and a sidebar of ads.

Any more than that, and you will drive away your visitor.

Remember, your people are there for content, not ads.

Are you looking to learn how to make money on the website without compromising quality?

My internet marketing program “How to Sell Anything Online” will teach  you just that

You can check that out here>Internet Marketing Program Overview

What is Content Marketing

How content marketing is different from selling online

Content marketing is what happens when someone makes a website and runs ads off it. There is so much good quality content that the traffic to that website is enormous.

An example of this is an online encyclopedia like Brittanica.com. Of course, an encyclopedia as an example is a no brainer; everyone reading this article knows how an online encyclopedia is a content site. But most of  you reading this don’t have the staff or money to hire enough writers, researchers, and educators to contribute the quality material you would need in order to build an online encyclopedia.

So, let’s use the content site “About.com” as an example.

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