Blogging with Passion

The first most important thing for a blog


The second most important thing for a blog to be successful


The third most important thing for a blog to get noticed, read, and adored:


What is your blog probably lacking?

Well, probably passion. Unless,  you love what you blog about.

Reader, tell me something…do you love what you blog about?

Do you wake up in the morning excited about blogging, or do you dread it?

Do you blog  because you want to…I mean, you really really want to? Or do you blog because everyone else is, and someone told you that you, or your business, need to?

It’s time to get the passion back into your blog.

Listen, I know what it’s like to wake up in the morning and feel “bleck” when it comes to blogging. But it doesn’t need to be that way.

You just need a support system. An ally. Someone in the trenches with you.

Grab my daily inspiration and get some creative juices flowing.

Theres no charge, only feel good, hi five vibes in your inbox everysingle day.

Pitch-free. Nag free (okay, usually nag free, but hey, sometimes we all need a forceful nudge to keep blogging.

And I promise to keep it relevant and spam free.

Are you tired of surface scum in your inbox?

Get some blogging meat here:


Why your readers love or hate your blog


People don’t visit your blog to buy something. They read it to

a. Read interesting stories

b. Meet interesting people and then

C. To connect with you. (continue reading)

The “D” word in Marketing

In this day and age of vulgarity, we often see offensive words which are so noxious, even the media won’t touch them. Take, for example, the “N” word. No respectable person would be caught dead quoting it, much less saying it. Even racist people with money only whisper it in quiet settings, amongst their own.

Well today, I’d like to offer to you a word in marketing which is so horrifying to most marketers, that the average blogger will not mention it, much less write a tutorial about it.  It’s called, “discipline”.  Actually, I almost called it “diligence,” because the word discipline has a severe sound to it….it sounds like this:

“Don’t you EVVVerrrr touch another potato chip for the rest of your life!”

Or, “You haven’t blogged for five days straight, you loser”!

“Are you ever going to get out of bed?”  And if you look at those examples, what do you see? Deadlines; the need for commitment; inflexibility.

And so, people shy away from discipline, because discipline doesn’t sell that well.  But one thing we’ve all learned is, discipline is important. Because if you take shortcuts, they will catch up with you.

Where I live, the school district  had THE WORST grade of any district in the nation. Ultimately, they lost their accreditation. Why? Discipline.  And lack of diligence.  I talked to my friend Jesse about her daughter not being able to spell “plaid”.  She ducked her head and informed me that she herself couldn’t spell. “Jess!” I screamed. (yes…i  really screamed). “How can this be?” Jesse was a medical professional who prepped surgical rooms.  She carried a medical bag with her and looked like a nurse. She took people’s vitals at church if they were having some issue. I had thought she was an RN. She explained that in school, they kept passing her to the next grade even though she was woefully lost, because she was “a good girl”.  While others were cutting class and cutting each other (literally) she was there every morning, bright and shining at her desk. Apparently, the teachers thought, “if ANYone in this circus called a school deserves promotion, it’s her”. I’m sure there’s another blogpost to be written about that reality. But the point I’m making is, graduating Jesse didn’t help her in the long run. It put her in a position where she had gaps. Serious gaps. Embarrasing gaps. And we all have them. When a former vice president of the United States of America spelled potato with an e (potatoe) in front of school children, we all cringed. How did that happen? Gaps. Someone may have advanced him, or accepted payment for college acceptance (something the mainstream media apparently has no clue happens every day, but I digress…). My point is….men in general can’t spell 🙂 No, seriously, poor spelling is not the worst gap a person can have. I’m just saying that when you are diligent, you check your progress along the way. Yes, I know many bloggers can’t spell.  At all.   That’s not a super big deal when you blog, believe it or not. I’ve seen typos on government websites, even in Bibles.  But the higher we go, the more important it is to be diligent.

Here are a few things I have observed, some “gaps” if you will, even with seasoned bloggers. Don’t cringe if you have these.

Missing taglines

“This is an about page”

“Hi, I’m a comment. You can edit me”

“There are no posts on this page”  (come on, blogger, put something up there!)

“Did anyone else notice this”?  Yea, probably, but no one judged you. We all have gaps, we just don’t talk about all of them because no one’s told us about all of  them…yet:)


Now blogger, one thing that I insist you do is, don’t do this- Don’t, i repeat DO NOT crawl under a rock and stay there, if your blog had some gaps, I mean, please don’t do that. I received a very nice letter the other day from someone politely informing that the word juice on a post had been spelled joice, okay? They were gracious and kind, but it still made me scramble. As you go through your blog and find errors, just shake your hand and welcome yourself to the human race. Then keep on blogging!

I would love to know more about everyone who enjoyed this article. Would you please tell me what you are passionate about in life?  (say anything!)

Thanks for commenting. Hey, did you like this post? If you did, you’ll love this one on gaps

How to hook your reader

Reader, are you struggling with keeping your reader engaged? Do you find it difficult to get your followers to keep following your blog? If you think that your readership is suffering, and you are running out of juice for blog posts, than its time to learn how to build rapport through blogging.

Smart business owners know that people are twice as likely to buy if they like you. And there’s almost no surer way to get a following of people to like you than to get followers on your blog. But how is that done?

In my four part mini series “Building Rapport Through Blogging” I’ll show you how to:

  • Connect with your reader by sharing your struggles
  • Garner empathy by pulling back the curtain of your soul
  • Speak your reader’s language

And you’ll learn how to do all of this without coming across as cheesy or unprofessional.

Are you ready to take your blog to the next level?

Building Rapport through Blogging

You know you need to do it. Everyone tells you it’s not optional. The research overwhelming supports it’s effectiveness

“Sue, what are you trying to say?”

Listen. I just want to drive this home. I wanted to get your attention.

Reader, you  need to build rapport with your audience.

You need to pull back the curtain of your heart and let it rip.

You need to…take off your masks and be transparent!

But reader.  Let me ask you…don’t you feel vulnerable when you do that?

And doesn’t it seem counter-intuitive?

After all, you want to seem professional. And you don’t want to be every body’s good old buddy, because you know why you are blogging…you are blogging for your business, not to get all of the “hi fives” that you can.

And also, you know that you need to be taken seriously.

One of the best things you can do in order to build rapport, without revealing too much information, is just to share with the readers some of the challenges that you have experienced in your business.

Even if you run a professional blog, with quality, high-info content, you still need to have that element of the human touch. No matter what anyone tells you, I am here to set the record straight:

People read blogs to find out about other people.

Yes, it’s true; your reader is specifically reading your BLOG (not website), because they want to get their question answered through the lens of human experience.

This is where so many bloggers miss it.

It’snot easy knowing the difference between  coming across as a professional and  being perceived as…austere.

In my ebook, “Building rapport through your blog” I show you how to connect with your reader in a way that:

Positions you as an expert…without coming across as arrogant

Draws empathy from the reader…without making you look week, but rather, approachable

Teaches you how to use your blog as a barometer of your target market, so that you can speak to them more effectively.

It’s all right here