The “D” word in Marketing

In this day and age of vulgarity, we often see offensive words which are so noxious, even the media won’t touch them. Take, for example, the “N” word. No respectable person would be caught dead quoting it, much less saying it. Even racist people with money only whisper it in quiet settings, amongst their own.

Well today, I’d like to offer to you a word in marketing which is so horrifying to most marketers, that the average blogger will not mention it, much less write a tutorial about it.  It’s called, “discipline”.  Actually, I almost called it “diligence,” because the word discipline has a severe sound to it….it sounds like this:

“Don’t you EVVVerrrr touch another potato chip for the rest of your life!”

Or, “You haven’t blogged for five days straight, you loser”!

“Are you ever going to get out of bed?”  And if you look at those examples, what do you see? Deadlines; the need for commitment; inflexibility.

And so, people shy away from discipline, because discipline doesn’t sell that well.  But one thing we’ve all learned is, discipline is important. Because if you take shortcuts, they will catch up with you.

Where I live, the school district  had THE WORST grade of any district in the nation. Ultimately, they lost their accreditation. Why? Discipline.  And lack of diligence.  I talked to my friend Jesse about her daughter not being able to spell “plaid”.  She ducked her head and informed me that she herself couldn’t spell. “Jess!” I screamed. (yes…i  really screamed). “How can this be?” Jesse was a medical professional who prepped surgical rooms.  She carried a medical bag with her and looked like a nurse. She took people’s vitals at church if they were having some issue. I had thought she was an RN. She explained that in school, they kept passing her to the next grade even though she was woefully lost, because she was “a good girl”.  While others were cutting class and cutting each other (literally) she was there every morning, bright and shining at her desk. Apparently, the teachers thought, “if ANYone in this circus called a school deserves promotion, it’s her”. I’m sure there’s another blogpost to be written about that reality. But the point I’m making is, graduating Jesse didn’t help her in the long run. It put her in a position where she had gaps. Serious gaps. Embarrasing gaps. And we all have them. When a former vice president of the United States of America spelled potato with an e (potatoe) in front of school children, we all cringed. How did that happen? Gaps. Someone may have advanced him, or accepted payment for college acceptance (something the mainstream media apparently has no clue happens every day, but I digress…). My point is….men in general can’t spell 🙂 No, seriously, poor spelling is not the worst gap a person can have. I’m just saying that when you are diligent, you check your progress along the way. Yes, I know many bloggers can’t spell.  At all.   That’s not a super big deal when you blog, believe it or not. I’ve seen typos on government websites, even in Bibles.  But the higher we go, the more important it is to be diligent.

Here are a few things I have observed, some “gaps” if you will, even with seasoned bloggers. Don’t cringe if you have these.

Missing taglines

“This is an about page”

“Hi, I’m a comment. You can edit me”

“There are no posts on this page”  (come on, blogger, put something up there!)

“Did anyone else notice this”?  Yea, probably, but no one judged you. We all have gaps, we just don’t talk about all of them because no one’s told us about all of  them…yet:)

 

Now blogger, one thing that I insist you do is, don’t do this- Don’t, i repeat DO NOT crawl under a rock and stay there, if your blog had some gaps, I mean, please don’t do that. I received a very nice letter the other day from someone politely informing that the word juice on a post had been spelled joice, okay? They were gracious and kind, but it still made me scramble. As you go through your blog and find errors, just shake your hand and welcome yourself to the human race. Then keep on blogging!

I would love to know more about everyone who enjoyed this article. Would you please tell me what you are passionate about in life?  (say anything!)

Thanks for commenting. Hey, did you like this post? If you did, you’ll love this one on gaps

How to hook your reader

Reader, are you struggling with keeping your reader engaged? Do you find it difficult to get your followers to keep following your blog? If you think that your readership is suffering, and you are running out of juice for blog posts, than its time to learn how to build rapport through blogging.

Smart business owners know that people are twice as likely to buy if they like you. And there’s almost no surer way to get a following of people to like you than to get followers on your blog. But how is that done?

In my four part mini series “Building Rapport Through Blogging” I’ll show you how to:

  • Connect with your reader by sharing your struggles
  • Garner empathy by pulling back the curtain of your soul
  • Speak your reader’s language

And you’ll learn how to do all of this without coming across as cheesy or unprofessional.

Are you ready to take your blog to the next level?

Building Rapport through Blogging

You know you need to do it. Everyone tells you it’s not optional. The research overwhelming supports it’s effectiveness

“Sue, what are you trying to say?”

Listen. I just want to drive this home. I wanted to get your attention.

Reader, you  need to build rapport with your audience.

You need to pull back the curtain of your heart and let it rip.

You need to…take off your masks and be transparent!

But reader.  Let me ask you…don’t you feel vulnerable when you do that?

And doesn’t it seem counter-intuitive?

After all, you want to seem professional. And you don’t want to be every body’s good old buddy, because you know why you are blogging…you are blogging for your business, not to get all of the “hi fives” that you can.

And also, you know that you need to be taken seriously.

One of the best things you can do in order to build rapport, without revealing too much information, is just to share with the readers some of the challenges that you have experienced in your business.

Even if you run a professional blog, with quality, high-info content, you still need to have that element of the human touch. No matter what anyone tells you, I am here to set the record straight:

People read blogs to find out about other people.

Yes, it’s true; your reader is specifically reading your BLOG (not website), because they want to get their question answered through the lens of human experience.

This is where so many bloggers miss it.

It’snot easy knowing the difference between  coming across as a professional and  being perceived as…austere.

In my ebook, “Building rapport through your blog” I show you how to connect with your reader in a way that:

Positions you as an expert…without coming across as arrogant

Draws empathy from the reader…without making you look week, but rather, approachable

Teaches you how to use your blog as a barometer of your target market, so that you can speak to them more effectively.

It’s all right here

 

The Blog that said and taught nothing

 

teenexpression

Hey reader, is your blog “thin” in information?

Is the purpose of your blog to educate your readers, or just to get sales?

Do you yourself really appreciate visiting a blog that only shoves product promotion your way?

When you finally do  get a post to do well in the rankings, do you act like a little kid screaming “notice my stuff, buy my stuff. Or by this one here, or maybe this one ..” and the only people who read your site are doing it so you will visit their site…and buy their stuff???

Because, if you are doing that, if all of your posts are nothing but order pages, then you may be

An affiliate marketing site

How’s that working for you? Well, actually, if you have a bunch of followers into “shiny gadget syndrome”, then it may actually work quite well for you…or not.

Because, if none of those other people with shiny gadgets of their own are interested in buying your shiny gadget, then you probably aren’t making much money.

Tell the truth, affiliate: are you really happy? When you sell something as “the latest cool thing” that really isn’t “all that”, don’t you secretly lose respect for your sucker customer…and yourself?

There really is a better way to sell on your blog.  But selling on your blog is not the same as selling something in a store.

Let me explain

People don’t visit your blog to buy something. They read it to

a. Read interesting stories

b. Meet interesting people and then

C. To connect with you.

I’m not saying you can’t offer your product, and I’m not even saying you can’t mention something you sell in each and every post.

But the majority of what you write should inform, engage, and delight your reader….not show off your shiny new gadget.

A lot of very good affiliate marketers don’t really understand how to promote their product on a blog,  lack writing skills, or don’t think they’ll be able to come up with enough material to write.

But there really IS a secret (a word I don’t use alot of, because it’s been used so much), there is absolutely a productive system to being creative, fresh, and providing continuity to your blogging experience.

When you sign up for my course, you will learn how to post fresh,  high ranking, relevant and engaging blog posts day after day, that aren’t lame, that get noticed, and which create some sort of action toward the sale.

When you are ready to take your blog to a whole new level, then invest in your future with Blogging Made Better

You’ll learn  how to write posts that people actually read, “like” and share, and you’ll feel good doing it.

Isn’t it time to start adding value to the blog-o-sphere?

Order Here.

 

The Blog in a testube

 

Fellow blogger,

Have you ever seen a blog that was made in a test tube?

What I mean is, it had all of the “right” elements…it had page rank, great SEO, a gazillion likes, and ….no sales.

And it maybe even had no soul...as in no art factor. Everything was done “by the book” with no heart.

If your blog has no sales, it could be because, it has no heart. It’s a test tube blog.

But blogs are meant to be so much more than a series of checked boxes.

A blog is supposed to be relational.

If you are a professional, you may be treating your blog like a  business website.

But Business websites lack warmth.

Are you an independent private person? If you are, then your blog may lack the human element.

So. How do you give your blog heart without revealing too much of your (private) soul?

More often asked, how do you provide engaging information without giving out your

info product for free?

In my e-series “How to build relationships through blogging”, I  cover the basics of this. The cost?  Just $50

Note: This is for bloggers who want to learn how to have something to say, not just something to sell. But it’s a back door approach to winning customers.

Send payment to:

Susan Melin

600 South Liberty St

Independence, MO. 64050

Mention the name of the e-series and include your email address.