When I first made my blog, I remember how sharp it was. I was very proud of the informative articles, and professional formatting.
The problem was, I was treating my blog more like a website than a blog.
Rather than speaking to my reader, I was simply encyclopedic in my writing approach.
I still got good rankings in the search engine, and even good, return traffic.
It wasn’t until I began using the human element that I really found increase in my business.
Now, I need to tell you all something…I am a very private person. What I mean is, I don’t really like revealing too much of my personal life, and really, from a professional stand-point, that is a good stance to take.
I mean, aren’t we always taught to keep our private lives out of the workforce?
I was certainly taught that. But then, things began to change.
Internet marketing began to take on a much more personal tone.
People began using social media to promote their business.
Businesses which used to be blue chip quality began acting like chimpanzees, and doing all sorts of weird stunts just to get “share” and “likes”.
And it seemed to work for them. For a while. Until everyone began acting zany, and then the appeal was gone.
Thankfully, many such businesses regained their sanity and quit acting like teenagers, gangstas….anything…just to get attention.
Now that things have calmed down a bit and the smoke has cleared, many businesses are still left wondering,
“How can I seem approachable while not being too casual, or unprofessional”.
“Is it okay to mention what I do in my personal life? Just how personal should I get with my audience base?” And
“which parts of my true self should I actually share”?
I answer all of this in my ebook, “How to build rapport with your blogging base”.
If you have ever found yourself wondering how to reveal just enough without seeming too familiar or forward, then you need to read this.
It’s just a straight forward read on how to connect with your readers without revealing too much.
If you have ever wondered where the professional “line” is with blogging, then you need to grab a copy.
- How to assume the proper tone with your audience so that they instantly connect with you—without seeming too casual or too serious.
- How to identify with your audience while still positioning yourself as a thought-leader
- When it’s really okay to let it all hang out, how to do it, and how often.
There’s a special bonus section for information marketers (what can be more stressful than creatively trying to provide daily content without giving away your product?)
By the end of this course, you will know how to wake up each morning and provide fresh, relevant, meaty content that touches the heart of your reader.
The cost? $83
Note: This does not cover the technical aspects of setting up or designing a blog. This is strictly about writing, psychology, and content.