Why affiliate “reviews” make me nervous.

Do you remember when “consumer magazine” first came out? I don’t either. But unless you live as a hermit, then you are probably familiar with it.

Consumer Magazines USP is, “We write reviews that are not incentive based”

Affiliate, everytime you write a “review” and don’t make it VERY clear that you are getting paid, you lose your credibility.

And even when you make it clear that you are getting paid, okay, at least you were honest enough to tell your reader that you have an incentive for recommending the product.

So, now you are honest. But are you unbiased? See, how can you win, affiliate? How can your customer give value to your review, knowing that you just said, you get a commission for your opinion?

But that’s not all…the buzz around the internet is that you are legally required to disclose your earnings. As in, you need to make it clear to your reader that you are getting paid for recommending a product.

I suppose there is a clever way to word that reality that makes you look like a super star.

Really though, if I was an affiliate marketer, I know I’d be down at some legal analysts office, getting the wording cleared before I posted my disclaimer.

You don’t want to get into legal trouble.

Now, I am trying really hard to keep an open mind here.

If you just have to do affiliate marketing, you could only endorse products that you use, or that you at least know are decent.

And, you could keep some credibility by mentioning some of the features that aren’t so good with some of the products you recommend.

And I’ll bet, you could even get affiliate clicks on bad products that you staunchly discourage.

Still though, at the end of the day, you just might consider doing what I’ve been suggesting all along.

Sell your own stuff.

Post script. All right affiliate, you are in a class of your own. You fascinate me, you infuriate me, you puzzle me, and you….seem to be a majority when it comes to who visits me. Affiliate, I hate the tension. I feel like I’m lecturing you all. I hate it. Can’t we be friends? Couldn’t we get some good healthy dialogue going? Tell me where I’m missing it and why I should try to market like you do. It’s lonely on the other side of the computer screen…

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Only a genius could survive in affiliate marketing

You’ve got to be an A+ marketer to stay alive in affiliate marketing.

You’ve got to constantly be promoting the latest things, leaving “likes” all over so people click back to you, leaving posts on forums, building SEO mini-sites, testing squeeze pages, burning through Adwords  fees,  “friending” a million people on facebook, promoting product that is junk, (and then writing a “don’t buy that crud product, buy this crud product” article when you are done with that outdated version.)

And here’s the hook…you DO make some money sometimes. But you are always dumping one pile of goodies, (like maybe every day?) to run to a bigger pile of goodies.

You’re a nomad, affiliate.  Just as soon as the water runs dry in one place, you run to the next.

I suppose that’s okay, affiliate.  But how about this. How about sticking your roots down in one market that you know won’t run dry….other than the market of affiliate marketing?

Affiliate, I know you. You have trouble bonding….with products. “Why should I waste my time on a product that will take me 10 years to promote online, when I can scatter this seed to all of the other affiliates who will gobble it up?”

The answer, affiliate, is because you are better than that.  You are higher than that. You’re an eagle, not a ground pecking fowl.

And you absolutely have what it takes to be at the top of the heap selling one product, off one website, number one on Google.

Yes! That’s the kind of success you need to be after.

Apply for membership

finish reading the “Dear Affiliate” letters

The Gap Theory.

I have a theory.

I have concluded that most internet marketers have huge gaps in their marketing education.

If they are a new marketer or an affiliate marketer, they lack focus.

If they are very new at blogging, they may lack knowledge on basic blogging skills on  things like making sure that their “about” page doesn’t read “this is an about page” .

If they’ve been blogging awhile, they may not post every day. Or they may not know all of the features that allow them to network with other blogs for traffic.

If they sell their own product on their own website, they may have absolutely horrible graphics with poor lighting and low quality. Or no contact information. And maybe, unbelievable, even no way to be reached at all.

I have concluded that having gaps is the most universal problem that almost every marketer has.

If you know in  your heart that there are some gaping or midsize holes in your marketing plan,  then you owe it to yourself to nail down the basics of internet marketing.

 

Affiliate, I misjudged you.

You actually do have a niche of your own… you sell TO your own!

yes, it’s true, you all have a sub-culture of marketing madness that you all are a part of. You all buy one another’s stuff, try one another’s stuff and promote one another’s stuff.

Heck, you probably even make money doing this.

There’s only one problem I foresee….don’t you think this bubble of mutual promotion and over hype is going to burst someday?

Don’t you think that someday people are going to wake up and get tired of the hype?

Yes! They are. But by the time they wake up, they will have bought at least 52 products that aren’t enough to teach them how to be a sustainable business.

They will be hooked by you,  on buying more affiliate stuff to sell to more people who sell to more people…

…bUT  thiNK, think, affiliate…didn’t you buy your first affiliate product to show you how to build a sustainable business?

Or were you just jumping on any wheel out there that would make you money?

Continue on with  the “Dear Affiliate” letters

 

Affiliate, can we talk?

Look, affiliate…I like you. I mean, I really, really like you. YOu have spunk, pizzaz, optimism.

You have a lot of time invested in internet marketing…

Have a whole lot of faith in fate to make you rich.

You have… no product.

AFFILIATE! Dude! (dudette). Wake up. WAKE UP!

YOU HAVE NO PRODUCT —-

OF YOUR OWN.

I sense I just lost you there. I know what you’re thinking.

“Sue, what do you MEAN I have no product? Have you seen my site? Have you seen my stuff? Have you, like, even looked around at all my ebooks, programs, tutorials, offers, opportunities, potential?”

Yes! I have seen ALL of your sites, and you are all doing the same thing.

You all sell other people’s stuff.

But don’t you get it? You could make so much more money,

Keep more of the profit

And be more credible if you sold your own.

As in, your own stuff.

The Avon Salesman syndrome.

So a guy or gal selling avon or herbal life comes to your door. They are a drone. All they do is sell stuff for the other guy.

They drop off a flyer or booklet.

It they are the average member, they drool, scratch at the door, and when it’s opened, slobber all over the prospect.

They send out email after email with no content, viral book after viral book, post link after link, all to sell a product that anyone can buy anywhere without them.

Now, let’s change the story.

They show up at your house, and they are not your future competition.

They aren’t selling something they have never tried themselves.

They are offering a zit blocker that works, that they have created.

It works.

They give you a free sample.

You give it to your teen or co-worker. Or you use it.

It’s awesome.

It’s the best zit cream you or yours ever tried.

Your are tRULY IMPRressed. “WOW” and when you say wow, it isn’t fake.

It really DID change your life.

when you tell others about it, it’s not so that they will buy from you. It’s because, it really did change you or your friend’s life.

That is how to make money!

Sell your own stuff.