The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

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How to Succeed in Internet Marketing.

Decide exactly what course in internet marketing you are going to take.

There is SO MUCH to do that falls under the umbrella of internet marketing.

Internet Marketing does not just mean selling online.

It can also mean, making money by selling ads on your website.

It could mean, making money by referring people to a product, consultant, or to a specific service.

If you build websites for other people, and collect payments at their office, that is still considered an Internet Marketing job, because you are selling them a product that they will use online.

So then. Before you start Googling in “How to succeed in Internet Marketing”, you first need to define what exactly you want to do in the field of digital marketing (note: digital marketing is just another name for internet marketing).

Each week, I’m going to detail the pros and cons of different internet marketing paths. Stay tuned…

What does it mean to be an internet marketer?

An internet marketer is just someone who markets, or “sells” on the internet.

That is the most simple definition.

Marketing something could also be defined as presenting something in its most positive light, and helping someone else sell it.

For example, if you had a degree in marketing, you could find employment as an in-house marketer for a company; you would help design their sales ads, you would help them position their product in the best possible light to produce sales.

But you wouldn’t actually be selling anything.

This same definition of marketing applies online and offline.

So, yes, you will find people making money online who aren’t actually selling anything.

Usually, these are “affiliate marketers” though there are other ways to make money online without actually selling anything.

Most computer “newbies” are mesmerized with the thought of making money without actually selling anything.

They are kind of dazzled with the idea of snapping a couple of buttons and making some money. They don’t quite know how it’s done, but they’ve heard it can happen.

What they are probably referring to is someone who “made it big” in affiliate marketing.

So what is that? what does it mean to be an “affiliate marketer”?

It’s simple…sort of. You market someone else’s product, and then you get a commission for everyone who buys. It’s sort of like selling shoes…as a shoe salesmen.

Now, obviously, to make a whole lot of money, you should be selling your own shoes, for your own company. But. Not everyone can do that because owning a business requires, time money and knowledge.

However, with proper training, most people can sell shoes. I’ve sold shoes. I absolutely loved it. Do most people make a lot of money selling shoes for someone else? Um…no.

However, if you had a website that advertised other people’s shoes, with a link to their store, and you got a lot of traffic to that website, then you could make money every time someone clicked on that link, or that ad. But again, you would need a whole lot of traffic and good marketing.

Still, it could be done.

Well, a lot of people are very good at driving traffic to a website. And they have a lot of friends. And a Facebook account. so they have no problem getting people to check out a product that they are promoting for someone else.

Now, if this sort of thing seems appealing to you (as it does with many, many people),

AND you are ethical, then I invite you to sign up for my free e-course “How to make money with affiliate marketing”.

It is brief, concise, and simple. And it follows golden-rule marketing practices.

Claim it now.

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Seven steps to internet marketing success

  1. Know your market–This is called your “target” market, and it just refers to that group of people who most likely will want what you are selling.
  2. Find your Niche—Niche is just a term for a specialized market or a market within a market. For example, if you only sold blue roses, that would be a niche market.
  3. Choose your product—or, it should read, “choosing the right product”. You need to look at current trends and you need to see what product is likely to sell in the future. For example, if you sell computers, you might not want to put all of your focus on a computer system that is likely to be outdated in 3 months.
  4. Choose the right platform to sell your product on–Websites are NOT the only platform to promote your product or service on.
  5. Attract Visitors—This is just another term for “driving traffic” to your product online.
  6. Convert visitors to sales—This is done via proper marketing and sales strategy. I cover all of this in my book
  7. Upsell, and get referrals.

Continue this sales process and your profits will increase.

Would you like to learn more about dominating your market in the year 2017? Sign up for my free report

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