When internet marketing success seems unattainable.

They say that the definition of insanity is doing the same thing over and over again, hoping to get different results.

Now, I suppose that wouldn’t be true if you knew that your repetition was going to bring you results. For example; if you can’t lift 100 pounds, but you lift up twenty pounds every day, one day, you should easily be able to up that by ten extra pounds. Sometimes the search engines work that way…you have a sleeper website, but your visitors come by in a trickle. After five years, it hits a point where Google recognizes you, and pushes you up to the fifth page. And then maybe you get excited and try a few things that work. And you get to the third page on Google. And six months later, a couple people visit you, so Google bumps you up to second page. And it’s tough. Five years later, you get a few sign ups for your newsletter, but you are, after all, on the second page of Google–for a long tail search term. Woo hoo don’t you feel good! You tell all your friends you have ranked on Google, but now it’s been years since you started your website and no one is buying. What is this called? It’s called insanity. No, not your diligence, no, not your belief, but your plan. As in, you don’t have one. Guess what, head knocker…you could be my best student. You don’t know how to quit. Now, it’s time to bump heads with the best minds out there…my team.

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When Preparation Precedes Promotion

Les Brown  was an adopted child with a need for non stop jaw jacking. Others found him hyperactive and annoying back then. Today, he would have been doped up with Ritalin and labeled  as having attention deficit disorder.

Back then, as now, his creativity was not properly “diagnosed” as a gift, and so he was placed in a class for the mentally challenged.

Still, Les did have a winning personality, even if he was quite loud, and through the grace of God and his teachers, who came to know the sweet mannered child as “Baby love” he graduated and became a garbage man for the city.

Deep in his heart, though, he knew, he just knew, it was his destiny to become a disc jockey.

But he was also aware that preparation must precede promotion.

Les listened to the radio throughout the night, pretending he was the disc jockey, announcing the next song.

Family members heard him through the wall and told him to shut up and let them sleep.

One day, Les fearlessly approached the station manager of a radio station, clad in the best clothes he had…a straw hat and overall, and announced his life long dream of wanting to be a disc jockey.

In disbelief at his nerve, but admiring his boldness, the station manager asked him

“Do you have any background in broadcasting?”

“No sir, I don’t.”

“Well, son, I’m afraid we don’t have a job for you then.”

Thankfully, Les’ adoptive mother, Mami Brown, had taught Les to believe that all things are possible with God, and to follow his dream.

And so, after pestering the station manager multiple times,  Les  finally landed a job as a “gopher”….for free!

Les decided to be a fly on the wall, and to make himself indispensable to his employer…all for no salary.

Eventually, Les became so popular, that he was sent out with a town car to fetch celebrities such as Dianna Ross, whom he drove to the station.

But Les had no problem in doing less glorifying tasks such as taking out the trash, and running to the market to bring back sandwiches.

He knew that as he persisted in helping around the office, and doing his tasks with excellence, that one day, his chance would come.

And sure enough, it did

Les’ winning spirit enabled him to be allowed in the studio occasionally, where he avidly observed every technical detail.

Sometimes, he was even allowed to play the records, and operate the gears.

And then, finally, one evening, his golden opportunity came.

Rock, the scheduled disc jockey, had drunk himself half to death…and it showed.

Les called his mother and asked her to pay attention to the station, as he was sure he would be broadcasting live at any given moment.

Finally, the station manager, in desperation, called the station and gave Les the go ahead to take over for the now slushed disc jockey.

“Les, I don’t think Rock can finish his program.”

“Yes sir, I know.”

“Young man, do you know how to work the controls in the studio?”

“Yes sir,” replied Les.

Without missing a beat, Les took to the airwaves with a pop and a bang, securing his future fame in broadcasting on that special night..

“Look out! This is me LB, triple P – Les Brown, Your Platter Playing Poppa. There were none before me and there will be none after me. Therefore, that makes me the one and only. Young and single and love to mingle. Certified, bona fide, indubitably qualified to bring you satisfaction, a whole lot of action. Look out, baby, I’m your lo-o-ove man”

How to make every day count | Time Management Tuesday

 

Wake up in the right attituude

It just makes sense; if you want tocsm_istock_femme-repos_855cfdcb07 have a productive day, you need to start it with productive, positive thoughts. Start each morning with a well thought out plan and self-affirming thoughts on how you can and will achieve your goals.

Review your day

You should already have your day planned out the night before. Each morning, after devotions but before you begin your day, review what you have planned for that day. It will help solidify in your mind what needs to be done, and help you to organize in your mind the tasks for the day.

Do the best you can

writing on calendar

Once you know what needs to be done, give each ask the best possible apicc-2ttention that you can.

 

Don’t forget your family

No matter how productive your day goes, it won’t count for much if you don’t take the time you need for friends and family. Is there someone important in your life? If so, give them the quality attention they deserve; our relationships make life worth living.

 

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How to Outshine the Competition

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.

 

So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

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