The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

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How to Succeed in Internet Marketing.

Decide exactly what course in internet marketing you are going to take.

There is SO MUCH to do that falls under the umbrella of internet marketing.

Internet Marketing does not just mean selling online.

It can also mean, making money by selling ads on your website.

It could mean, making money by referring people to a product, consultant, or to a specific service.

If you build websites for other people, and collect payments at their office, that is still considered an Internet Marketing job, because you are selling them a product that they will use online.

So then. Before you start Googling in “How to succeed in Internet Marketing”, you first need to define what exactly you want to do in the field of digital marketing (note: digital marketing is just another name for internet marketing).

Each week, I’m going to detail the pros and cons of different internet marketing paths. Stay tuned…

24 Reasons Why you need a review of your product or business

 You need someone to Listen…(need I say more….

You need someone to thoughtfully analyze…After carefully listening to your expectations,  a good consultant will thoughtfully look at and analyze all of aspects of your business, BEFORE proceeding with advice. In addition to this, a good analyst will

Research your product or industry.. In addition to analyzing your particular business, a good business analyst will help you see what the going trends are in your industry so that you can stay ahead of the competition

Review… in addition to reviewing the mechanisms of your business, the consultant should rigourously review the past performance of each process in your business in order to determine any patterns.

Discern…your review should be done by someone with the ability to discern clearly different approaches for your situation, based on their seasoned experience.

Reach out… to others in  her network who may be able to assist you in reaching your goals.

Encourage you …when you are on the right track

Warn you…when your business is heading for the wall

Work with you… to fine tune your goals

Motivate,,,—you to reach your goals

Develop—faith in your dream

Help you get a good overview

The purpose of the this consultation  is to help you see, in blueprint form, an outline of your marketing plan. Instead of intricately analyzing just one facet of your business, you’ll be able to see your vision and mission statement at a glance.

“Should I stay or should I go now”

Those are the words to a song, and they are what a good marketing overview will help you decide. An evaluation of your business will help you determine if you need to proceed, or delve into a more specialized branch of your industry.

Direct you to proper resources to develop your skill set.

Do you need help in learning SEO? Developing your writing skills? Does your business require you to sell on the phone? A good marketing overview will help you see at a glance what training you need to beef up on, and direct you to the proper resources to develop your skill set.

Reveal your time wasters

Everyone has distractions that eat away at their time and performance. When you get an evaluation of your business, you will know where the holes are in your day, and learn how to best plug them

Connect you with people who can help you

Knowing what you need to learn is not enough, but knowing the right person is everything. A good business analysis will include trusted recommendations to the right people…those who can truly help you and who are not a waste of your time.

Evaluate your marketing strength… so that you can focus on what you are good on. Not everyone needs to be good at everything. If you are superb at one area of your business, we may recommend that you specialize in that branch of your industry.

 And Reveal your weak areas…

Not only will a good marketing review point out your weak spots, but it will also provide you with solutions.  You’ll be shown you how to strengthen your marketing muscle, or where to go for back up when your marketing needs surpass your own abilities.

Encourage you when you are on the right path.

Not everyone who orders a marketing evaluation needs major changes. Some clients are so fastidious, they just want their business checked out every step of the way. When you’re already headed down the right path, it’s good to know.

Point out any blind spots you may have

In addition to finding weak places in your business plan, a good marketing overview will help you spot hidden opportunities lying right in your path..so you don’t leave any money on the table.

Assist you in your marketing  goals

Most clients don’t dream big enough. Some set their initial goals too high to reach. A good evaluator will help you set goals that are realistic, attainable and challenging.

 Analyze common trends…

In addition to analyzing your business, your competition, and your strengths, a good marketing consultant will look at common marketing trends and help you determine which are the best ones for your business. Trends change, and what worked yesterday in the market place may not work so well today. A good analyst can help you to determine the best marketing approach for your business in today’s marketplace.

Help you realize your potential.

Everyone has some…what is your potential? How far can you go? Unsure of yourself? A good marketing consultant will…

Provide faith

You can do anything you want to do. Does your marketing mentor truly believe this? If you don’t receive belief from the one who is directing you, how can you believe in yourself>

Conclusion: 2 sets of eyes are better than one

Let’s face it; no matter how great you may think your product or service is, there’s always room for improvement. When you get the opinion of a seasoned marketing professional, you allow an added perspective to your business, and gain fresh insight.

Ready to take your business to the next level?

A free review of your business is included

Sign up for details.