When I first made my blog, I remember how sharp it was. I was very proud of the informative articles, and professional formatting.
The problem was, I was treating my blog more like a website than a blog.
Rather than speaking to my reader, I was simply encyclopedic in my writing approach.
I still got good rankings in the search engine, and even good, return traffic.
It wasn’t until I began using the human element that I really found increase in my business.
Now, I need to tell you all something…I am a very private person. What I mean is, I don’t really like revealing too much of my personal life, and really, from a professional stand-point, that is a good stance to take.
I mean, aren’t we always taught to keep our private lives out of the workforce?
I was certainly taught that. But then, things began to change.
Internet marketing began to take on a much more personal tone.
People began using social media to promote their business.
Businesses which used to be blue chip quality began acting like chimpanzees, and doing all sorts of weird stunts just to get “share” and “likes”.
And it seemed to work for them. For a while. Until everyone began acting zany, and then the appeal was gone.
Thankfully, many such businesses regained their sanity and quit acting like teenagers, gangstas….anything…just to get attention.
Now that things have calmed down a bit and the smoke has cleared, many businesses are still left wondering,
“How can I seem approachable while not being too casual, or unprofessional”.
“Is it okay to mention what I do in my personal life? Just how personal should I get with my audience base?” And
“which parts of my true self should I actually share”?
I answer all of this in my ebook, “How to build rapport with your blogging base”.
If you have ever found yourself wondering how to reveal just enough without seeming too familiar or forward, then you need to read this.
It’s just a straight forward read on how to connect with your readers without revealing too much.
If you have ever wondered where the professional “line” is with blogging, then you need to grab a copy.
How to assume the proper tone with your audience so that they instantly connect with you—without seeming too casual or too serious.
How to identify with your audience while still positioning yourself as a thought-leader
When it’s really okay to let it all hang out, how to do it, and how often.
There’s a special bonus section for information marketers (what can be more stressful than creatively trying to provide daily content without giving away your product?)
By the end of this course, you will know how to wake up each morning and provide fresh, relevant, meaty content that touches the heart of your reader.
The cost? $83
Note: This does not cover the technical aspects of setting up or designing a blog. This is strictly about writing, psychology, and content.
I must confess, as an analyst in SEO and as a strategist, it can become very easy to develop a cynical mindset…if you are an internet marketer, an affiliate marketer, or a marketer of any kind, then you know how difficult it can be to remain positive instead of always gravitating toward the negative.
Everything on the internet seems to be changing constantly. So many times, when we try something new, it’s hard
to believe for success knowing that what you build today might seem obsolete tomorrow.
It’s a weekly series of inspirational bites, similar to Motivational Monday, but from a purely inspirational standpoint. In other words, the focus isn’t just on staying motivated in business, but also in your every day life.
Is the purpose of your blog to educate your readers, or just to get sales?
Do you yourself really appreciate visiting a blog that only shoves product promotion your way?
When you finally do get a post to do well in the rankings, do you act like a little kid screaming “notice my stuff, buy my stuff. Or by this one here, or maybe this one ..” and the only people who read your site are doing it so you will visit their site…and buy their stuff???
Because, if you are doing that, if all of your posts are nothing but order pages, then you may be
An affiliate marketing site
How’s that working for you? Well, actually, if you have a bunch of followers into “shiny gadget syndrome”, then it may actually work quite well for you…or not.
Because, if none of those other people with shiny gadgets of their own are interested in buying your shiny gadget, then you probably aren’t making much money.
Tell the truth, affiliate: are you really happy? When you sell something as “the latest cool thing” that really isn’t “all that”, don’t you secretly lose respect for your sucker customer…and yourself?
There really is a better way to sell on your blog. But selling on your blog is not the same as selling something in a store.
Let me explain
People don’t visit your blog to buy something. They read it to
a. Read interesting stories
b. Meet interesting people and then
C. To connect with you.
I’m not saying you can’t offer your product, and I’m not even saying you can’t mention something you sell in each and every post.
But the majority of what you write should inform, engage, and delight your reader….not show off your shiny new gadget.
A lot of very good affiliate marketers don’t really understand how to promote their product on a blog, lack writing skills, or don’t think they’ll be able to come up with enough material to write.
But there really IS a secret (a word I don’t use alot of, because it’s been used so much), there is absolutely a productive system to being creative, fresh, and providing continuity to your blogging experience.
When you sign up for my course, you will learn how to post fresh, high ranking, relevant and engaging blog posts day after day, that aren’t lame, that get noticed, and which create some sort of action toward the sale.
When you are ready to take your blog to a whole new level, then invest in your future with Blogging Made Better
You’ll learn how to write posts that people actually read, “like” and share, and you’ll feel good doing it.
Isn’t it time to start adding value to the blog-o-sphere?