The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

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Your Bright, internet marketing future.

You can do anything you want to in internet marketing, if you study enough, pay enough, or pray enough.

I’m going to tell you all my SEO story. Now, some of you might appreciate this, and some might not, but it’s my story, and my blog, so here goes.

About three years ago, my husband needed leads for his business. And I mean, he needed them badly.

I needed to get him on Google, up high, for a major search term. But there was just one problem. I had no money, no clue, and no education in SEO, other than the basics. I mean, I knew enough SEO to get noticed, but not enough to rank high on a huge search term.

And I also knew, most marketers would laugh me to shame if they knew my dream, and the Keyword I wanted to score for online.

So, I prayed. and then, the miracle happened. Well, it didn’t happen overnight. It was more like the drip method. Day after day I would listen for the prompting of the Almighty on what to do. I did specific little tweaks and fine-tuning, slight adjustments here and there. I kept at it. And about one month later, I went to my computer. And as I sat down to work, I thought, “Gee wouldn’t it be great if I ranked number one today”.

“ASK ME”

What? You want me to ask you for that?

“ASK ME”

I don’t deserve it

“ASK ME”

I’m scared!

“ASK Me!!”

Really? Okay, God, if it’s your will could I please rank number one on google for (I can’t reveal the keyword here guys).

Click.

Boom

Oh God! YOu did it! You got me number one on Google!!!

“No Susan, I didn’t do that, YOU did that. Now, let me show you HOW you did that”

So, dear reader, here it is…if you have no money and no clue, when You’ve got the Almight in your corner you have all you need

One more thing. I feel that  I need to tell you all. I got successful online when I put my husband’s business ahead of my own.

 

 

The Gap Theory.

I have a theory.

I have concluded that most internet marketers have huge gaps in their marketing education.

If they are a new marketer or an affiliate marketer, they lack focus.

If they are very new at blogging, they may lack knowledge on basic blogging skills on  things like making sure that their “about” page doesn’t read “this is an about page” .

If they’ve been blogging awhile, they may not post every day. Or they may not know all of the features that allow them to network with other blogs for traffic.

If they sell their own product on their own website, they may have absolutely horrible graphics with poor lighting and low quality. Or no contact information. And maybe, unbelievable, even no way to be reached at all.

I have concluded that having gaps is the most universal problem that almost every marketer has.

If you know in  your heart that there are some gaping or midsize holes in your marketing plan,  then you owe it to yourself to nail down the basics of internet marketing.

 

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Internet marketing help

The first thing to realize when looking for Internet Marketing Help is that most internet marketing programs are self-serving.

Many  internet marketing programs are designed to keep you constantly buying from them, not to really train you.

Which is not to say that you shouldn’t be constantly learning. Of course you should. Nor am I suggesting that any program out there can teach you everything about everything.

But when you purchase an internet marketing program, you need to make sure of exactly what you are going to be learning, before you purchase it.

A lot of internet marketers say things like “buy my online marketing course and CRUSH the competition” but are they really going to teach you that? Are they even promising that?

Find out what goals the course is designed to meet. Will this course be above your level of knowledge? Will it be “old news” to you or will you actually be learning something? A lot of programs are filled with nothing but recycled information. Make sure that it isn’t information you are solid on already.

You can read an overview of our course < here