Evaluating the quality of your internet marketing education

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When you are first starting your online business, you want to make sure that you are getting the right kind of information at a price you can afford. You want the education you are receiving to be the best it can be, and highly relevant to your particular business. And, you want results.

Hiring the complete services of a very good marketing agency would be the fastest way to get your business going. But definitely not the cheapest. A marketing agency will outsource all of the necessary work or do it with their own team. They will outline a plan for your business, and just do it all for you. Most new business owners can not afford this option at first.

If you are looking to learn how to market items yourself, you can hire a recommended “guru” to coach you and show you step-by-step how it’s done. Mentoring is hands down the best way to learn internet marketing and in the end, is almost as expensive as a marketing agency, but with the benefit of an education.

Consulting is always a good option if you just want someone to tell you what they think. Consulting may be done by the hour or a complete day, and if it’s really consulting it should just be you, not a group of people, getting advice from the expert. Note: many consultants refer you to other people for the services you need. And they get a commission for doing so. Beware of the quality of such referrals and ask the consultant if they are getting a kick back

Next best thing is a personal road map of your business. Not all coaches will do this and the reason is they either don’t know how, or they don’t think it’s as thorough.  A road map of your business is a written blue print or flow chart which tells you in written form what you should be doing, in what order.

If you can’t afford any of these specialized services, then you need to self-educate through free online tutorials or paid modules. The problem is, no matter how detailed the information is, it still isn’t going to tell you when to use it, or in what order.

The approach I take for my internet marketing program, is to provide a step by step system that takes you through each process needed to get your business online, looking good, getting traffic and making sales.

When you self-educate off of the internet, you may find it hard to know which style to use in marketing, and how to integrate all of these tutorials together.

But when you have real help from an expert, they can lift you above the clouds and show you the whole picture from a seasoned angle.

The Value of “the bonus”

This article is about the value of your bonus, or “super-sizing” your product. Once upon a time, I witnessed a young teen-age boy eating a Big Mac.

Um, believe me, he didn’t need it (and I’m not being mean here). None the less, there the young man was, gorging himself on 1000 unneeded calories.

People were gasping as they watched this 13 year old obese boy eat a sandwhich that (back then) was typically only eaten by (and marketed to ) people who might have been called Big Mac…like truck drivers.

This was back (as in, wayyyy back) when the Big Mac was just becoming popular. Up until this point, there was… the lowly hamburger. Oh, and , the  Quarter Pounder.

But as more and more people became accustomed to this excess, it soon became standard for most Americans to “super size” it…as in more is better.

This went on for several years until one day, someone (really) made a better burger. And they called it, simply, Back Yard burgers.

If you have ever eaten a back yard burger (as in, made in your own backyard), then you know the vast difference between eating a frozen, reheated disc and one made with fresh meat and homegrown tomatoes.

What took a chain like this so long to present itself? I believe the answer is:

The Big Marketing lie.

Here it is… “My product has to be cheaper than everyone else’s, in order to sell.”

Marketer, is that what you believe? If you do, than you are believing a lie.

The truth is, people WILL pay more for your quality product, yes, even a digital product.

But it has to be fresh, relevant, and most of all QUALITY.

So forget about “super sizing” your product with a bunch of cheap irrelevant bonuses.

And forget about selling your ebook or plastic disc for $15.

Cause when you do, that spells, and smells….cheap.

I know what your thinking. YOu think that everyone is looking for a bargain. And I bet that’s what every gourmet burger chain thought when they started up. “No one will pay what it costs to produce this”.

And you know, in the beginning, when McDonalds just came out, they were right. But over time people got tired of the same old same old.

I’m not going to lie to you…people from other countries go CRAZY over the Mickey Dee burgers, when they hit American soil.

And computer newbies swoon with delight when they see their first hyped-up. get rich quick sales copy.

But over time, everyone gets tired of it (arent you??) And hungry. Hungry for quality.

If you know that your program or product is only a $15 product, then I don’t encourage you to raise your price.

Instead, make your digital product the best it can be. And then, charge what it’s really worth.

 

How to (finally) succeed at Internet Marketing

The biggest mistake in online marketing

“Some Internet Marketers don’t even know what they are looking for”

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We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketers; oh, if only it were that simple!

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the opposite direction of where they were going.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

See,  here’s what’s really going on with internet marketers:

Most marketers focus on the wrong thing entirely. And some of them don’t even know what they are looking for.
The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that costs more to advertise than what you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money.

Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn. Check it out

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