The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

The Value of “the bonus”

This article is about the value of your bonus, or “super-sizing” your product. Once upon a time, I witnessed a young teen-age boy eating a Big Mac.

Um, believe me, he didn’t need it (and I’m not being mean here). None the less, there the young man was, gorging himself on 1000 unneeded calories.

People were gasping as they watched this 13 year old obese boy eat a sandwhich that (back then) was typically only eaten by (and marketed to ) people who might have been called Big Mac…like truck drivers.

This was back (as in, wayyyy back) when the Big Mac was just becoming popular. Up until this point, there was… the lowly hamburger. Oh, and , the  Quarter Pounder.

But as more and more people became accustomed to this excess, it soon became standard for most Americans to “super size” it…as in more is better.

This went on for several years until one day, someone (really) made a better burger. And they called it, simply, Back Yard burgers.

If you have ever eaten a back yard burger (as in, made in your own backyard), then you know the vast difference between eating a frozen, reheated disc and one made with fresh meat and homegrown tomatoes.

What took a chain like this so long to present itself? I believe the answer is:

The Big Marketing lie.

Here it is… “My product has to be cheaper than everyone else’s, in order to sell.”

Marketer, is that what you believe? If you do, than you are believing a lie.

The truth is, people WILL pay more for your quality product, yes, even a digital product.

But it has to be fresh, relevant, and most of all QUALITY.

So forget about “super sizing” your product with a bunch of cheap irrelevant bonuses.

And forget about selling your ebook or plastic disc for $15.

Cause when you do, that spells, and smells….cheap.

I know what your thinking. YOu think that everyone is looking for a bargain. And I bet that’s what every gourmet burger chain thought when they started up. “No one will pay what it costs to produce this”.

And you know, in the beginning, when McDonalds just came out, they were right. But over time people got tired of the same old same old.

I’m not going to lie to you…people from other countries go CRAZY over the Mickey Dee burgers, when they hit American soil.

And computer newbies swoon with delight when they see their first hyped-up. get rich quick sales copy.

But over time, everyone gets tired of it (arent you??) And hungry. Hungry for quality.

If you know that your program or product is only a $15 product, then I don’t encourage you to raise your price.

Instead, make your digital product the best it can be. And then, charge what it’s really worth.