An open letter to marketing consultants

One of the hardest things to do as Marketing Consultant is to let clients walk away because they don’t want to believe the truth.

If you are a marketing consultant, you have probably experienced this. Client x insists that they

are on the right path

have the winning product

own the coolest website ever.

Nothing you tell them changes their mind.

And now you have a choice.

How you handle this choice will determine your future.

It will affect your business, and your soul.

Those who make the wrong choice here, rarely return to the clear side.

“Every lawyer, at least once in every case, feels himself crossing a line that he doesn’t really mean to cross. It just happens, and if you cross it enough times it disappears forever. And then you’re nothing but another lawyer joke. Just another shark in the dirty water.”
MATT DAMON, representing the true life story of Rudy Baylor in “The Rain Maker”

In case you don’t know,the Rain Maker is a movie about a young attorney who’s been offered a chance to represent the vicitim of insurance fraud. It’s his very first case. After bumbling through the legal system while learning it in real time, Baylor wins the case for his client. He has trashed this huge insurance agency(true story,by the way). Baylor’s a hero! He has proven himself…and he will never be hungry again.

Except…for one thing; his integrity. He knows himself. And he has seen and felt “the line”.

Will he always tell the truth? Will he always be fair? Will he ever cross the line? He just doesn’t think he can do it.

When given a choice between keeping your character or your client, always choose your character….tell the truth

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“Internet Marketing Program”

When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketer’s email list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire what so ever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

• Afilliate marketing
• email marketing
• website design
• search engine optimization
• conversion techniques…in and of themselves

All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

Everyone’s been lying to you. Learn the truth about internet marketing and make some money….for real.

Products

How to Make Money Online

Making money online doesn’t have to be difficult.

Hi. I’m Sue Melin, author of How to Sell Anything Online.
If you are struggling to make money online, you owe it to yourself to try my new tutorial. In it, I’ll show you the ins and outs of making money online. But first, I want to let you know that making money online is not some mysterious “formula” that you have to learn from an internet blackbelt. Internet marketing is just a term for making money off of the internet. It’s not rocket science, nor does it require a college degree. You just need to be shown how to do it, in logical order. Actually, I want you to think of internet marketing like you think of gardening. If you hate growing plants, it may because you think that it’s too hard. And if you love growing plants, it’s because… you know how! But whether you do or don’t know how, the rules of gardening always work. That is:

“If You Give Your Plant the Right Soil, the Right Temperature, and the right sunlight, you can expect a perfect plant everytime”.

It doesn’t have to be hard, and it really isn’t, provided you understand the basics.

Well, in the same way,  did you know that just as plants have certain universal laws that govern their “how to” of growth, so does internet marketing. You just have to tend to your product in the proper manner. Once you learn some basics, and implement them in the proper order, you can expect to make money online.

So many people these days are looking to make money online, but they don’t know where to start or where to go to find the information they need. When you sign up for my internet marketing training series, How to Sell Anything Online, you will be shown step-by-step what you need to do in order to build an online marketing funnel via screenshots, graphics, and highly detailed in structions. You’ll learn:

Product Presentation

How to present your product in the best light possible, so that you look professional online. We’ll talk about taking quality graphics that resonate with your customer.I’ll show you how to market yourself (and your product) in the best position possible for maxiumum impact.

How to Draw Traffic to Your Product

You’ll find out how to sell your product online, even if you don’t have a website!
This takes almost no money. In fact, very few of my tactics require any money whatsoever.
But don’t worry; I’ll still show you How to Build an Attractive Website; even if you don’t have any coding skills. Find out the ins and outs of:

Taking Payments Online:

Having a website doesn’t help you much if you can’t take payments. In my internet marketing series, you will learn ways to collect money with no fees, or online expenses. You ‘ll learn how to upgrade when you can afford it, and you’ll learn what’s important, what can wait, and even, what’s completely free!
You will be taught a rock solid system for making leads, that doesn’t cost you one thin dime!

(plus, it’s super easy!)
Find out how to advertise for pennies on the dollar and even less than that:

(as in, no cost whatsoever!)

Advertising online can be expensive! So can leads. And I probably don’t need to tell you that Google Adwords can eat you alive in fees before you ace its steep learning curve. But that’s okay, because when you sign up for my internet marketing series, you’ll learn cost-effective alternatives to all of these. I’ll show you how to find people online who want exactly what you have, without using Google,  paying for ads, or purchasing leads. And best of all, it’s completely free.

Build an effective sales funnel that really pulls in customers–without investing any funds.

Upgrade as you go

As your busines grows, you will want to upgrade in every facet of your promotion strategy. I’ll teach you what’s important to purchase first, what can wait, and what you don’t even need

(before you blow a bunch of money unnecessarily).

And you’ll learn how to do all of this, in the right order, so you don’t have to undo what you do.

When you sign up for my program, you get daily lessons in your inbox, showing you step-by-step what you need to know to have good success online. And with our rock solid customer support, you’ll never have to worry about being left behind
Don’t struggle one more day…claim your spot now!

 

 

 

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How to Succeed at online marketing

I really should have penned this article “How to Succeed at Online Marketing ‘ or anything you try, because this principle will work with any goal you have.

W.I.T.

Wit is the acronymn. What does wit stand for?

What It Takes.

How to hook your reader

Reader, are you struggling with keeping your reader engaged? Do you find it difficult to get your followers to keep following your blog? If you think that your readership is suffering, and you are running out of juice for blog posts, than its time to learn how to build rapport through blogging.

Smart business owners know that people are twice as likely to buy if they like you. And there’s almost no surer way to get a following of people to like you than to get followers on your blog. But how is that done?

In my four part mini series “Building Rapport Through Blogging” I’ll show you how to:

• Connect with your reader by sharing your struggles
• Garner empathy by pulling back the curtain of your soul
• Speak your reader’s language

And you’ll learn how to do all of this without coming across as cheesy or unprofessional.

Are you ready to take your blog to the next level?