The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

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The Biggest Mistake in Online Marketing

The biggest mistake in online marketing

head slam

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple.

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the wrong direction.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

girl with bag and binocular

See, most marketer focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that cost more in advertising than you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money. Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn.

Check it out

How to achieve success in your Internet Marketing Business

If you want to be successful selling in your internet marketing business, there are some basic steps to follow

Choose the Right Product.

Maybe you love pickled herring for a snack each night. That doesn’t mean everyone else does. Choose a product that has enough potential customers for you to make a profit.

Sell to the right market.

Just because you drive a harley and like quilting doesn’t mean tha you are the typical consumer. Find out where your average prospect hangs out and meet them there.

Branding

Shakespeare was wrong. A good name is everything! Make sure that your company name is relevant, meaningful, and memorable.

Size up the competition.

If you want to sell books online, you most likely will be eaten alive by Amazon. Make sure the market is not saturated. Once you pick the right market, find out what your competitors are up to. Price your product accordingly.

Write good content.

All of the internet runs on information. Your customers go online to find information about what you are selling, not just to find out where to buy it. The more informative you can be, the better. So write some good articles and post them on your website.

Promote your content.

If you can afford it, get one of your competitors to post an article of yours on their website, with a link back to yours (I cover other promotional strategies in my internet marketing program).

Buy the best advertising you can afford

Never Stop learning

When you are ready to take your marketing education to a whole new level, join us (we will contact you with more information on joining our team

Welcome to our team! Don’t forget to add us to your safe sender list.

Internet Marketing Blueprint

Internet Marketing Blueprint

Internet Marketing 101: Course Overview

You are going to be shown how to market your product effectively online, using strategies that cost little or no money. Here’s what you will learn in Phase 1.
You will learn how to sell online without a website.
You will learn how to draw traffic to your product.

Both of these concepts take considerable time to teach in detail. I cover it all.
In Phase 2, you will learn:
How to develop a simple blog that draws high quality visitors who are interested in your industry.

You will learn how to develop a robust web presence that positions you as an expert in your industry.
You will develop an online reputation that builds credibility and boosts customer confidence in you.
After you create an awesome blog and get lots of “targeted traffic” (code for: interested visitors) you will enter phase 3, which is,
Selling with a website.

We want your website to shine, so I’ll cover the basics of good, professional website design, and basic SEO (search engine optimization.
It’s a great ride, so I hope you join us. Order Here