An open letter to marketing consultants


One of the hardest things to do as Marketing Consultant is to let clients walk away because they don’t want to believe the truth.

If you are a marketing consultant, you have probably experienced this. Client x insists that they

are on the right path

have the winning product

own the coolest website ever.

Nothing you tell them changes their mind.

And now you have a choice.

How you handle this choice will determine your future.

It will affect your business, and your soul.

Those who make the wrong choice here, rarely return to the clear side.

“Every lawyer, at least once in every case, feels himself crossing a line that he doesn’t really mean to cross. It just happens, and if you cross it enough times it disappears forever. And then you’re nothing but another lawyer joke. Just another shark in the dirty water.”
MATT DAMON, representing the true life story of Rudy Baylor in “The Rain Maker”

In case you don’t know,the Rain Maker is a movie about a young attorney who’s been offered a chance to represent the vicitim of insurance fraud. It’s his very first case. After bumbling through the legal system while learning it in real time, Baylor wins the case for his client. He has trashed this huge insurance agency(true story,by the way). Baylor’s a hero! He has proven himself…and he will never be hungry again.

Except…for one thing; his integrity. He knows himself. And he has seen and felt “the line”.

Will he always tell the truth? Will he always be fair? Will he ever cross the line? He just doesn’t think he can do it.

When given a choice between keeping your character or your client, always choose your character….tell the truth

Your Business Plan| How to Get one


If you spend your days piddlying, but getting nothing accomplished, then it’s time for an action plan.  My internet marketing blueprint shows you step by step what you need to do,  at each step in your business, to get good success.

Here’s what it includes:

I. A discovery session where you and I discuss your goals and what you have to work with. This is not the same as the mandatory pre-application form. No, we dive deep during the discovery phase. I found out exactly what you are looking to achieve and I critically evaluate many factors before making any recommendations. Next we launch into

2. The Brainstorming phase.  Using the info provided, I go to work analyzing  and reviewing your different options. After extensive research, I present to you my best suggestions and/or plan and together, we determine what will or won’t work based on many elements such as your comfort level and time needed to reach each goal. After this, I present you with

3. The Business plan. You review it and then we fine tune any minor quirks. I let you know frankly if I think your final decision on what is a go, will work quickly and well. But the ultimate game plan is something that YOU own, because we work on it together.

It’s like consulting on steroids

Finally, I present you with printed and/or  hard copies of various “stay on track’ sheets to chart your progress, along with vigorous flow charts to refer to with each anticipated outcome of your work. You also get a bonus final consultation within 3 weeks, just to make sure it’s working okay.

By submitting this application, you agree that if you are approved, and decide to sign up, you are committed to your business and to working on the plan set before you in your blueprint.

Thanks! Your application will be processed within 72 hours after receiving a non refundable deposit.  You will receive notice of your applications approval status by phone or email. The deposit is NON REFUNDABLE, no exceptions so don’t sign up if you can’t afford it to lose it.

Non refundable deposit for “Internet Marketing Blueprint”

By submitting payment, you are making a non refundable deposit for the "Internet Marketing Blueprint" which includes a review of your business plan and business advice. By paying for this deposit, you are not paying for the actual program,nor are you making a payment toward it. This transaction is for a non-refundable deposit. This payment will NOT be refunded in the event that your application is denied.

$150.00

 

 

“Internet Marketing Program”


When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketer’s email list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire what so ever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

  • Afilliate marketing
  • email marketing
  • website design
  • search engine optimization
  • conversion techniques…in and of themselves

All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

Everyone’s been lying to you. Learn the truth about internet marketing and make some money….for real.

Products

 

The Best Game Plan for your internet Marketing Business


Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

Internet Marketing Program


When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketers list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire whatsoever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

Afilliate marketing

email marketing

website design

search engine optimization

conversion techniques

in and of themselves. All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

In my internet marketing program, I explain in detail which of these components are even necessary, and how they work together to bring you maximum impact.

You’ll learn what’s important, what can wait, and what is the best order to do them in.

It’s a layered, nuanced approach that shows you intricately how to get there, step by step. From beginning to (beginners) end.

Will it show you how to make a million dollars in one month? Yes, if you already have a million dollar idea and some capitol to spend on advertising.

Will it show you how to get your beginning idea off the ground, on the web, and how to drive traffic to your website?

Absolutely.

Is if free? NO NO. It costs $120 and comes with everything but those lame games you are experiencing.

Enroll in the How to Sell Online, ecourse

Get the real deal here; step by step instructions for presenting, promoting, and selling your product online.

$60.00