An open letter to marketing consultants

One of the hardest things to do as Marketing Consultant is to let clients walk away because they don’t want to believe the truth.

If you are a marketing consultant, you have probably experienced this. Client x insists that they

are on the right path

have the winning product

own the coolest website ever.

Nothing you tell them changes their mind.

And now you have a choice.

How you handle this choice will determine your future.

It will affect your business, and your soul.

Those who make the wrong choice here, rarely return to the clear side.

“Every lawyer, at least once in every case, feels himself crossing a line that he doesn’t really mean to cross. It just happens, and if you cross it enough times it disappears forever. And then you’re nothing but another lawyer joke. Just another shark in the dirty water.”
MATT DAMON, representing the true life story of Rudy Baylor in “The Rain Maker”

In case you don’t know,the Rain Maker is a movie about a young attorney who’s been offered a chance to represent the vicitim of insurance fraud. It’s his very first case. After bumbling through the legal system while learning it in real time, Baylor wins the case for his client. He has trashed this huge insurance agency(true story,by the way). Baylor’s a hero! He has proven himself…and he will never be hungry again.

Except…for one thing; his integrity. He knows himself. And he has seen and felt “the line”.

Will he always tell the truth? Will he always be fair? Will he ever cross the line? He just doesn’t think he can do it.

When given a choice between keeping your character or your client, always choose your character….tell the truth

Share more

girls sharing lunch

Did you ever find a great article online that was so inspiring, informative, or awesome that you just wanted to tell the world?

If you aren’t a marketer, you may spend your days sharing funny blog posts on your FaceBook page; or uploading other’s material to your chatty blog.

But now, if you’re a marketer, you probably conserve your time for more important things such as content or ad creation or starting your next new affiliate launch.

The truth is, most marketers don’t spend time sharing one another’s product, because they don’t see how they will benefit personally.

I mean, let’s get real here…if you aren’t being relational about your marketing, if cultivating online friendships isn’t part of your bottom line, then chances are, you will find things like sharing content to be a waste of time.

The truth is, when you share other’s content, you are entering into a potential symbiotic relationship where suddenly, others want to share your content in turn.

Another reason it helps to share content is that when you do,  you are building content on your website.  And while you don’t want to do this all the time, done selectively, sharing content does help your bottom line because sharing builds traffic as well as relationships, hopefully increasing viewership which results in sales.

I talk all about this in my bonus section of my eCourse Blogging Basics.  The bonus is titled  “How to share others content (and why would you even want to )”  but guess what? It’s  your turn to receive something for free      (remember, the title of this is post is all about sharing).

Claim the details here

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Internet Marketing Program Review

Would you like an endorsement of your product? Do you think you have the greatest internet marketing program ever invented?  Then send it in for review. I’ll be posting my unbiased results online, so there are no guarantees I will recommend your product (at present, I don’t do paid endorsements).  If your product passes the mustard, I will be posting reviews of them to customers who ask for referrals (again, I don’t do referral fees, this is just a free referral for the best products).

As you all know, I don’t buy into every marketing strategy out there, but when I have people asking “What affiliate product should I promote”  (like, every client) it kind of makes them mad when I say…”well, none of them” cause I don’t DO affiliate marketing. Now I am open, that is, if any of you all out there have some affiliate product worth promoting, the cream of the crop, something great for newbies that actually does make money (for the average person), then I may have something I can recommend.

But I’m really hoping for regular internet marketing programs which you yourself use or have created.

So if you want a free, no strings attached review, now’s the time

 

Who Stole my Meatloaf?

All names have been changed to protect the guilty

 

It was 3:00 pm in the afternoon.  Five thirsty employees saw it….the sprite…staring them in the face on the top shelf. It was a communal fridge. Each day they saw it…sitting there…unmoved, and unclaimed.  Finally, on an especially brutal Friday, the torture continued.  At break time, each one of them, silently, reasoned with themselves on why their secret sin would be okay. No one was claiming this pop. Someone else will take it if I don’t. Joe is fat, and I need more. Marci’s a diabetic, and she’s tempted…gotta save her.

Is it any wonder that no one was very compassionate on the day that the temp came back to the plant to work on Thursday? They hadn’t seen her in weeks and frankly, everyone had forgotten about the pop. They didn’t really even know is she still worked there.

Here’s what she said ” the other day, I came into work and found FIFTY CENTS instead of my pop. And I went ‘argh.! I don’t want fifty cents, I want my pop!”

It was almost as bad as they guy who rented a room in a dump I lived in back in my earlier days.  Some of the residents were more generous than others. One construction worker treated us all to dinner each night and asked me to cook it. So in some ways, it was like a family. From time to time though, I wondered if anyone had any sense of boundaries. Food would come up missing. The construction worker was out of town and everyone looked to ME to cook HIS food– for them! But it wasn’t my food to cook! They seemed to take for granted that he would WANT us to eat his food….even when he wasn’t there to offer.  I guess they thought I had the power to make that call. So weird; didn’t these people know that if you didn’t buy it, it isn’t yours? Finally, one evening, an especially girthful man came out to the kitchen, wolved down a micro michelini tv dinner, and declared, indignantly, “Nice Snack”. I wanted to scream, “Dude, like why don’t you get a job so you don’t have to rely on mommy and daddy dropping off food” but I held my tongue. Finally, one day, everyone’s stress had reached a fevor pitch. I generally avoided the kitchen as everyone would look at me like I was the lady of the house who was starving them. I knew they wanted me to do their dirty work for them but I stood strong. Then, HE came in. Bulging from side to side, the veins bursting on his sweating neck, we all knew it was time to run

“Who stole my meatloaf??????”

If you’ve ever gone into the break room at work and heard someone wailing this, it’s a scene in entertainment you don’t want to miss.

The offended will thrash about like a wild animal screaming explicatives while DEMANDING that the guilty party produces their food. I mean, like what?do they want the thief to get a barf bag and retrieve it?

The funniest thing is the absolute resolute chirp of crickets you hear from the peanut gallery. I mean, people are LOYAL in covering. No one even utters a theory on who MIGHT have done it (I think they’re in cahoots with one another).

And people are shameless with this. When I was a locker room attendant at a health club, workers would grab my health shakes which I sold on the side and slug them down when I turned my back for a moment.

If all of this seems surreal, consider what happens on the World Wide Web. Poor writers rip off content all the time.

Can you blame them? Can you blame the person in the story above who was dehydrating while lusting after that sprite that seemed…abandoned?

Or the hungry person who was eyeing Earl’s meatloaf all week long thinking, “Is this Joker ever going to eat this thing? Or is he done with it all ready”?

I guess in the end, feigned ignorance coupled with hunger and a disdain of waste makes it seem all right.

Reader, have you ever had your content ripped off? I know I have. Once I went on line and discovered that there was a mega site that had posted my beautiful article for my husband’s Business Blog, I was livid. Until. I looked and observed that the telephone number to my husband’s business was intact. Untouched. What? Turns out the webmaster could not speak English…he could only read Asian characters…and had NO IDEA he was promoting my husband’s business.

He was promoting his articles to an English speaking audience, but he couldn’t read English. He was desperate. And while that might not describe most “scrapers”, it is true of many poor writers. There’s all that beautiful content. “I wish I could write like that”  “This guy has abandoned his blog…he hasn’t posted in ages” “Anyway, no will know” and, click, the copy and paste forgery begins.

I would like to to tell you that this doesn’t happen, but the better I rank, the more scrapers seem to show up. One day I’ll write an article showing how to shut them down. But in the meantime, I want to talk about content creation.

Whenever you see one of these link farms with scraped content, you can be sure that the person is doing one of three things

a. experiencing low self esteem about their blog

b. has convinced his or herself that they have nothing important to say

c. really believes that they can’t write.

In my series “Blogging Basics” I go into intricate detail on the mechanics of creating  a viewable blog and developing fantastic content. If you’ve ever thought

I can’t write

I can’t spell or

My content is boring

Then this is for you. but before I continue pitching it, let me make a suggestion to all the best and worst writers out there…make an outline. Make sub outlines. Fill them in.

Can you do that please? If you write great or naturally, you can still benefit from this tip when thoughts flow too quickly to organize.

And if you think your writing could use some intensive help, Check out my tutorial.

Now (and this is the truth) I’m off to hide the evidence of the quick swipe I made of someone’s stack

(forgive me, family….)

It was talking to me.

You had more steak then I did last night

It isn’t fair anyway, because your older sister is doing her no meat for lent thing and anyway, you all have been hogging all the food.

And I guess I’m not too sorry, but I want you to love me.

Because I’m the one that does the cooking every night.

And buys your snacks  which you grab and run away with and anyway, I wanted some quality time with you while we have a stay at home order. And here you all are bonding with me and providing me with content for my website and, well, gee, I know you are learning Karate at the school which is at home now, but could you just maybe, like, get over it

(okay, students, that’s going to be my final example in “self revealing writing” for this season).

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