How to hook your reader

Reader, are you struggling with keeping your reader engaged? Do you find it difficult to get your followers to keep following your blog? If you think that your readership is suffering, and you are running out of juice for blog posts, than its time to learn how to build rapport through blogging.

Smart business owners know that people are twice as likely to buy if they like you. And there’s almost no surer way to get a following of people to like you than to get followers on your blog. But how is that done?

In my four part mini series “Building Rapport Through Blogging” I’ll show you how to:

  • Connect with your reader by sharing your struggles
  • Garner empathy by pulling back the curtain of your soul
  • Speak your reader’s language

And you’ll learn how to do all of this without coming across as cheesy or unprofessional.

Are you ready to take your blog to the next level?

Why it makes sense to sell a product you actually like+

Selling what you love:Reason number one: You are going to be exposed to it every day. If you are shipping out sparkplugs everyday, and you have no interest in them, you’ll get bored. But if you are selling something you make and love, you will enjoy it more.

Reason number two: If you have no passion for your product, you will lose interest in promoting it. Think about it; how are you going to sound jazzed about a product you are promoting if you have no interest in it?

Reason number three: if your product promotion involves writing e-zines, reviews, or posting articles every day, you are going to run out of things to say unless you know about your product and/or research your product. If you aren’t in love with your product or well acquainted with it, you writing juices will run dry. And people will feel it.

It’s not all about the money. And even if it were, you won’t make much if the passion isn’t there.  Before you jump on the “what product will make me the most money”  caravan, find the  best product for you personally.

The guts of making money online

  1. an actual product. This means something you can hold in your hand, and ship yourself.
  2. Refer to rule number one if you are an affiliate marketer
  3. Make sure it’s a product that at least one hundred people in the world use…
  4. and would pay more for (as an example, there are thousands of Amish, but they make their own buggy whips, so that would not be a good product).
  5. Try to pick a product you are interested in. It helps prevent burnout. So, for example, if you are a mechanic, don’t try to sell wigs and makeup. A lot of marketers choose things like health care because they think that they will make a lot of money. But you need to choose something you are passionate about.
  6. Pick a market that is not saturated. When you get better at marketing, you can get into a more competitive field.
  7. Get a really good internet education, and make your sales platform the very best it can be! It’s all right here

“The Affiliate Marketing Detox Letters”|”The 7 Great Lies of Affiliate Marketing”

This is the first letter in the series “Affiliate Marketing Detox”.

WARNING! If you are an affiliate marketer, and you are making a real living income off of affiliate marketing, then God Bless You! It is not my intent here to suggest that no one ever makes money as an affiliate marketer. However, many affiliate marketers are not making minimum wage at what they do.

Rather than suggest that they try harder, I am trying to get all affiliates to consider making money as an internet marketer, who sells their own product.

If you are an affiliate marketer and you like what you do, make money at what you do, or are merely convinced that affiliate marketing is THE horn of plenty, then go to a different post..

But if you think your income could be better, or are wondering if there are any non affiliate streams of income to drink from, read on!

In this first letter, we will be talking about the internal challenges affiliate marketers face in taking the risk of trying to sell their own product, rather than promoting someone else’s product.

Issue number one:Trouble Bonding with Products

Affiliate Marketers have bonding issues. They have trouble committing to one product, and instead, are like a serial dater who has many different relationships….with other people’s products. Just like playas hop around from person to person, affiliates jump from product to product.  Some may call it diversifying. Marketers who actually sell something, call this behavior a lack of focus. This fear of marketing attachment stems from a faulty belief system.

Belief: you don’t think you can sell

Why don’t you think you can sell?

Why do you think that only the people you are promoting can sell a product? You doubt yourself, affiliate. But affiliate, here’s the real truth…you CAN sell!
Have you ever sold a candy bar for your school or charity? Did you ever sell anything over the phone? Did you ever have to sell, convince or persuade someone on making a decision in your favor? That in itself displays selling skills. Affiliate, every time you write a “buy this product” page or “review”, you are demonstrating the art of persuasive selling! The truth is, most affiliates ARE salesmen…by far!

Lie number 2–You don’t think you will make any money selling your own product or service

Well, affiliate, are you making money? We all hear of door-to-door salesmen who sell someone else’s product, but we never hear of them being wildly successful. That’s because, selling for others is hard! Read this excerpt: https://howtosellanythingonline.wordpress.com/2018/01/22/affiliate-can-we-talk/

Issue number 3-You’ve bought the lie that it takes a lot of “over”head to sell your product

But the truth is, it takes investment to promote other people’s product, if you need to:

  1. Pay a fee for the “privilege” of promoting them
  2. Be a member/customer before promoting their product
  3. Buy Google ads to promote them
  4. Buy back links
  5. Build a mega site in hopes of dominating the search engines

you think that being an affiliate is easier than selling your own product

Oh, you think so? Really? Have you forgotten the hours spent promoting the best products out there…that only, oh, 1 million others were promoting?

you don’t have a product to sell

This is the biggest lie of all. Affiliate, don’t tell me that you aren’t capable of producing your own product, or selling your services. In this over saturated world of affiliate marketing, if you’ve made a dime, you are capable. Only you and other affiliates know the time and effort you’ve put into selling other people’s stuff. It’s time to sell your own.

you don’t think that your product is capable of pulling in sales.

The second biggest lie of all. Affiliate, chances are, you have exactly what it takes to STOMP the competition. It will take time. But affiliate right now, there is a product you can sell that will make you money right off the bat. Niche marketing shouldn’t mean “AFFILIATE SLAVE”. Find your OWN niche, and rake it in.

you’ve already invested so much money in affiliate marketing programs, you feel the need to “make” it work

Forget it, affiliate. Consider it the cost of an education. Most marketers have been burnt. Move on and sell your own stuff!

Why your New Year’s Resolution fails you|…Like, every year.

Tell me, reader, why is it that we make impossible New Year’s goals, that we know we will fail at? I think it’s because we get obsessed with goal setting rather than goal reaching. Goal setting is what happens when twenty people say, “So what are YOUR New Year’s resolutions?” and we think, “hmmm, what should I resolve to do” ?

But now, Goal Reaching is different; It works like this…”what do I want to accomplish by the end of this year?” That’s goal reaching.

Now, take that year-end goal, and break it down. Season by season. Month by month. Week by week. Day by day.

Now here’s the deal. If you didn’t come up with some flaky resolution that sounded good, you will take the time to plan this goal out, because it’s what you really want to accomplish (not what sounds good to everyone).

Here are some “Reach your New Year’s Resolutions”  posts from last year which really dive deep into the whole psychology of setting New Years goals that get met.