“Google says I’m dying”

stethoscope and keyboard of a computerThat’s what I heard on someone’s blog once, but it’s not what you think…this woman joked that if you enter your symptoms into Google, you will become convinced after the first two webpages you visit, that your end is near.

That’s the humor in forming a diagnosis based on incomplete information. And that’s what many of you do…you think you aren’t a success because you aren’t getting a lot of

“likes”, traffic, or people signing up for your newsletter. But any one of these things, on their own, is not necessarily an indicator of how good your business has been set up.

Remember, you only need people to visit you, who actually end up buying your product…eventually

See, a lot of people get ALL stressed out because their competitor has more likes than them…more sign ups than they do… or they are getting way more traffic.

But what they DON”T realize is, none of these factors guarantee the most important thing in internet marketing…getting the sale.

Plenty of people get plenty of likes, plenty of followers, and plenty of traffic, but not one single person has ever bought their product.

I know, because they tell me. (Remember, I’m an online coach). And I meet people all of the time who have the most awesome sales funnel you could possibly imagine…but they aren’t making any sales.

They are constantly stressing over rankings, click through rates, and how they can get more comments. But guess what? Not one of these things ensures the sale. The truth is, it takes many factors, usually, before someone buys. But it’s not an exact science. Remember, spiders crawl the world wide web, but humans are the actual ones who make the buying decision. That’s why some rules don’t apply in some circumstances.

Sometimes, a marketer does everything right, but they have an annoying pop up ad that drives everyone away from an otherwise perfect experience.

Some marketers are themselves annoying, and build the site around their annoying online presence.

Or, they look unprofessional and incompetent, and their website’s exit rate shows it (exception…the Lazy Stoner)

Or, they brag, brag, brag, and even though have proof, no one likes them, so no one stays (though, there are exceptions…like the Rich Jerk)

And here’s the most important point I want to drive home for you…if you are a marketer and you do absolutely every single thing right, following all of the checklists out there, it is highly likely there will be some exception to the rule in your situation, or (more likely) a gaping hole, somewhere, in your marketing plan. And guess what? You won’t see it, because, (here it is)

We ALL have blind spots.

And I want you to know that, as a marketing coach, one of the hardest things for me to do is to hold back from giving free information….free advice…free feedback, to those of you who who desperately need it…and don’t even know it.

Aren’t we all like that? Don’t we all want to wipe the nose of that stranger who has something hanging from their nose? Or at least point it out? Well, maybe you don’t feel that way, but as a mother, I can’t tell you how many times I wanted to scrub another mother’s child’s face, because.. well, because I’m a mother, and I care.

It’s the same way as an internet marketer. People follow my blog who could be doing so much better online if they’d just do x, y and z. It’s hard not to tell them so.

But I’ve learned from experience, that free advice is not cherished, not followed, and is even resented by most people who are too proud to get a second opinion.

Is your blog, website, or marketing funnel all that you want it to be? If you know your website could do better, schedule a phone consultation today.

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The Secret to Success

“The Secret of Segmenting”

If you want to get a goal done, and done right, then you need to learn the secret of breaking your goals up.

It’s not enough to break your goal up into 2 or three steps.

No, to really be successful, break those goals down into yearly, quarterly, and seasonal goals.

Here’s where most people miss it…they pick a goal like weight loss—–That’s it. Come on, people, how can anyone lose weight like that? Actually, everyone. Because there is no accountability to a goal like that. “Um… yea, I think I lost some weight….my pants do feel a little bit looser”. Vague goals like that only serve to salve our conscience or set us up for failure, because for a goal to be attainable, it must be well defined.

  1. You want your goal to be specific, attainable, and measurable.
  2. Then, very clearly define your goal.
  3. After that, break your goal down into actionable, daily and maybe even morning, afternoon, evening goals.

I’ve decided to start a time management workshop for all of my readers. I plan on hosting it some time in November, depending on the interest level. If you think your life could be more strategized, subscribe here:

 

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A farmer had a garden. He tilled it beautifully. He furrowed the ground. He planted the choicest seed. At long last, the garden began growing. Just as the corn stalks were high in the sky, and the vegetables were almost ripened, the farmer was visited by his pastor.
After a short visit over lemonade and his wife’s homemade pie, the farmer invited the pastor to see the garden he had grown. “um, I think you mean the garden that God has grown.” The farmer looked rather exasperated, but proceeded to show the pastor around his garden. “Look at the corn we grew this year! What a dandy crop” “I believe you mean the corn that the lord grew” his pastor countered.
After about ten minutes of this, the farmer grew weary. “Pastor,” he said ” I get your point. But now I hope you get mine”. Taking the ever smug pastor aside, the farmer said, “let me show you the garden that God grew” and he showed him a vacant field of weeds.
“I don’t mean to be sacriligeous, Pastor, I believe that lt takes a big God AND a hard working man to build a functioning Eden.”
 

 

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castles in the sand vsion casting

How to Order your day

Charles Schwab who owns the famous investment company which bears his name, tells a story he had with a mentor. Mr. Schwab asked the mentor to tell him how to be more productive.  Rather than scheduling a mentoring session, the advisor simply told him, “Mr. Schwab, I will give you one piece of advice, and if you think it is worth anything, you can pay me $10,000.” Charles agreed.
One week later, Charles wrote the advisor a check for $10,000. What do you think his advice was?  When I first heard this story, I really thought that the secret was stocks. Or maybe some other investment strategy, like buying up precious metals.
No, the secret that Charles Schwab received is so brain dead simple, that I don’t think he would have even looked at it twice if the advisor had not designated a value to it.
It really is that simple.
And that profound.
In fact, it is so profitable, I would attach a million dollars to it’s worth.
So what was the advice?
I almost hesitate to tell you lest you find it too elementary.
Write down the three most important things you need to do today.
Gah! Is that it? Is that really it? Yup. In fact, chances are, you have probably heard this same story, or a version of it, at least once before now.
We all know this is good advice. Why isn’t it working for us?
Here’s a story that describes our problem:

Whoever hears these sayings of mine, and does them, I will liken him unto a wise man, which built his house upon a rock:
And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell not: for it was founded upon a rock.

And every one that hears these sayings of mine, and does them not, shall be likened unto a foolish man, which built his house upon the sand:

And the rain descended, and the floods came, and the winds blew, and beat upon that house; and it fell: and great was the fall of it.

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The Biggest Mistake of Online Marketers

The biggest mistake in online marketing

head slam

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple.

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the wrong direction.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

girl with bag and binocular

See, most marketer focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that cost more in advertising than you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money. Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn.

Check it out