THE Business Model

Here’s the business model that will save your business’ life:

bird city

 

Intercessory prayer.
Has it ever come to your mind to pray for your business like you pray for your
Church, family, and neighbor hood?

When I speak of praying for your business like you pray for other thigns, I’m not saying that your business is as or more important than your friends and family.

But what I am saying is, if you have a scheduled time of prayer for the people in your life, then wouldn’t it make sense to pray fro the vehicle God uses to bless you financially?

After all, if you are a generous person of your time, talents, and money, then wouldn’t it be logical to activate the power of prayer in the arena that this blessing usally flows through?

Today I’d like to share with you the story of a man who found himself in a desperate situation and how he “got over” it. You can read about it here. Chapter-16

PREPARING FOR SUCCESS

The first step in Internet Marketing Success is choosing the right product.
If you choose the wrong product, you are wasting your time on everything else.

You need to sell a product that has a market. For example, if you were selling buggy whips, you wouldn’t be able to make very much money, unless you found a group of people who wanted buggy whips, and you would also need to find enough of these people to make it worth your time selling online.

Finding your “Target Market”

Your target market is just that group of people who want what you have. You need to find out who wants what you have, and then determine if there is an entire group of people who want it.
For example, if you were selling buggy whips, your target market would be the Amish. But since the Amish make most of their own products, you wouldn’t have much of a market to sell to.
What you need to do is find a product that has a big enough customer base for you to profit off of.

If you have a product that doesn’t have a large market, you can still make a profit off of them, provided there are enough people who want what you have. It doesn’t have to be a large group of people, just enough of them to make you a livable income
Here are some examples of products and their target markets:

  • Electronics. Target market: Just about everyone
  • Food. Target market: Everyone eats. You would have a market with everyone except maybe farmers. And even they tend to buy some of their food
  • Soap— Almost everyone uses soap to wash their bodies with each day.
  • Books—Although many people opt to use electronic devises for finding information, there will always be plenty of people who want to pick up an actual book to read.

Market Saturation

Now, just because a product has a large target market doesn’t mean that it’s the product you should choose to sell. Every single example I gave you above is about a product that has a large target market. However, the market is so large that there is very little room for you to muscle your way in and dominate the market. That’s called “market saturation”, and it’s why so many people fail at internet marketing: they pick a market that is so big, the competition is almost undefeatable.

What you want to do is to pick a product in a market that has a big enough customer base for you to profit from, but in a market that not a lot of people are selling in.

I hope that you have enjoyed this article.

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How to (finally) succeed at Internet Marketing

The biggest mistake in online marketing

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketers; oh, if only it were that simple!

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the opposite direction of where they were going.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

See,  here’s what’s really going on with internet marketers:

Most marketers focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

“Some Internet Marketers don’t even know what they are looking for”

girl with bag and binocularThe end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that costs more to advertise than what you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money.

Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn. Check it out

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When is “free” a bad thing

So many websites on the internet offer “freebies”. Free downloads, free gift offers, even free vacations.
When you sign up for something free, there is (almost) always a trade off.
Here’s a list of some of these freebies, and their reason for being free.

1. Free Samples.

Many places will want you to sign up for a free sample and most of the time, they will indeed send you something free. But along with that free cerficate or voucher comes a catch: your information gets sold to third parties who will send you offers that you may, or may not want.

2. Free insurance quote.

Steer clear…if you really want a quote, you would do better to call several of the major insurance claim companies, unless you want insurance agents from EVERYWHERE calling you day and night.

3. Free email.

We all know about this, but what most of you don’t know is that many free email accounts have a clause in their “Privacy” (hmmph!) policy, that says they can show your emails to anyone they choose. It’s usually marketers who don’t know you personally and use your information for market research purposes. Harmless, probably unless you just happen to be one of those people who think that their personal emails should be… well,…personal

4. Free information.

This can be good or it can be a nightmare. Most people who send you free information are hoping to keep you “in their loop “ so that you will return to their website and think about buying their product. Of course, there is no guarantee that you will every visit their website every again, once you get that free download; but they hope you will.

Well, that’s the innocent side. But the very, very invasive side to free information are the people who shamelessly sell your email address to third party vendors who flood your email with unsolicited offers.

It is illegal for anyone to sell your information without your permission, unless they specifically state in their “terms of service” or “privacy policy” that they may do so. So read the fine print.

To learn more about “best practices” in internet marketing, sign up for my free newsletter, “Guidelines for Success”.

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