The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

What you lack

Once, their was an artist. He was a wonderful artist. He spent lots of time making sculptures, and drawing portraits. And he was very good at it. He did it….for the love of art. But one day, his wife got really, really mad at him. She told him “Harold, you are a good for nothing louse. All you do is draw all day.  I’ve been waiting FIFTEEN YEARS for you to make some money! So, Mr. Man, when are you going to get a real job?

Internet marketer, do you spend lots of time

  • making great looking websites
  • optimizing your site for the search engines
  • creating compellling content?
  • connecting with others on social media
  • building a network of followers

If you do all of that, let me ask you…do you do it for the love of…marketing?

Or do you do it because you are afraid. Marketer, are you afraid to look at the bottom line?

 

Defining your Goals.

Reader. Before you do anything else this morning, sit down with your Creator and decide what it is that you really want.

Be specific.

Now, ask yourself. How is each task I have scheduled impacting these goals?

Before you check your stats, post an article, or comment on a forum, before you upload content, determine how much weight each of these tasks is lending to your overall goal.

For example, if you are spending all day clicking the “like” button, posting articles, and commenting on forums, how are each of these actions bringing your goal into view

Is your goal big enough? If your goal is just to get traffic, ask yourself…what if I get traffic, but no one buys?

Or, what if everyone signs up for my ebook, but I never hear from them again?

If your traffic and your lead magnet responses result in sales, that’s great. But if they don’t, why are you relying on them?

No, a better goal is to have a time-tested sales funnel that makes you money. It’s all right here

Your Bright, internet marketing future.

You can do anything you want to in internet marketing, if you study enough, pay enough, or pray enough.

I’m going to tell you all my SEO story. Now, some of you might appreciate this, and some might not, but it’s my story, and my blog, so here goes.

About three years ago, my husband needed leads for his business. And I mean, he needed them badly.

I needed to get him on Google, up high, for a major search term. But there was just one problem. I had no money, no clue, and no education in SEO, other than the basics. I mean, I knew enough SEO to get noticed, but not enough to rank high on a huge search term.

And I also knew, most marketers would laugh me to shame if they knew my dream, and the Keyword I wanted to score for online.

So, I prayed. and then, the miracle happened. Well, it didn’t happen overnight. It was more like the drip method. Day after day I would listen for the prompting of the Almighty on what to do. I did specific little tweaks and fine-tuning, slight adjustments here and there. I kept at it. And about one month later, I went to my computer. And as I sat down to work, I thought, “Gee wouldn’t it be great if I ranked number one today”.

“ASK ME”

What? You want me to ask you for that?

“ASK ME”

I don’t deserve it

“ASK ME”

I’m scared!

“ASK Me!!”

Really? Okay, God, if it’s your will could I please rank number one on google for (I can’t reveal the keyword here guys).

Click.

Boom

Oh God! YOu did it! You got me number one on Google!!!

“No Susan, I didn’t do that, YOU did that. Now, let me show you HOW you did that”

So, dear reader, here it is…if you have no money and no clue, when You’ve got the Almight in your corner you have all you need

One more thing. I feel that  I need to tell you all. I got successful online when I put my husband’s business ahead of my own.

 

 

The Blog that said and taught nothing

 

teenexpression

Hey reader, is your blog “thin” in information?

Is the purpose of your blog to educate your readers, or just to get sales?

Do you yourself really appreciate visiting a blog that only shoves product promotion your way?

When you finally do  get a post to do well in the rankings, do you act like a little kid screaming “notice my stuff, buy my stuff. Or by this one here, or maybe this one ..” and the only people who read your site are doing it so you will visit their site…and buy their stuff???

Because, if you are doing that, if all of your posts are nothing but order pages, then you may be

An affiliate marketing site

How’s that working for you? Well, actually, if you have a bunch of followers into “shiny gadget syndrome”, then it may actually work quite well for you…or not.

Because, if none of those other people with shiny gadgets of their own are interested in buying your shiny gadget, then you probably aren’t making much money.

Tell the truth, affiliate: are you really happy? When you sell something as “the latest cool thing” that really isn’t “all that”, don’t you secretly lose respect for your sucker customer…and yourself?

There really is a better way to sell on your blog.  But selling on your blog is not the same as selling something in a store.

Let me explain

People don’t visit your blog to buy something. They read it to

a. Read interesting stories

b. Meet interesting people and then

C. To connect with you.

I’m not saying you can’t offer your product, and I’m not even saying you can’t mention something you sell in each and every post.

But the majority of what you write should inform, engage, and delight your reader….not show off your shiny new gadget.

A lot of very good affiliate marketers don’t really understand how to promote their product on a blog,  lack writing skills, or don’t think they’ll be able to come up with enough material to write.

But there really IS a secret (a word I don’t use alot of, because it’s been used so much), there is absolutely a productive system to being creative, fresh, and providing continuity to your blogging experience.

When you sign up for my course, you will learn how to post fresh,  high ranking, relevant and engaging blog posts day after day, that aren’t lame, that get noticed, and which create some sort of action toward the sale.

When you are ready to take your blog to a whole new level, then invest in your future with Blogging Made Better

You’ll learn  how to write posts that people actually read, “like” and share, and you’ll feel good doing it.

Isn’t it time to start adding value to the blog-o-sphere?

Order Here.