The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”


“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

How to go the distance in Internet Marketing

As you get started making money on the internet highway, you may need to ask yourself a few questions:

What am I hoping to achieve?

Is it money? Traffic? Being number one on Google? Obviously some of these are a means to an end. For example, having lots of traffic may indeed result in being number one on Google, which can result in lots of sales. Still, many internet marketers seem to lose sight of why they are online in the first place. Unless you want to make a lot of traffic for the sake of saying “my website got one million hits”, then you need to ask, why. Why do I need to be number one on Google? To make sales, right? But being number one on Google doesn’t guarantee that you will make any money at all. And having lots of traffic doesn’t guarantee that Google will recognize you. And if you don’t keep the end goal in mind, you can lose your focus. So always answer the question, What am I hoping to achieve. For most, the end result is to make a good income.

“Is my strategy right”?

Before you head down the internet super highway, be sure that you know where you are headed (to a better income, right?) and after that, examine how you will get there. How are you going to turn your internet business into a money making system? What process will you use? What training will you get? What strategy you will implement for the long view? Finding out how others have done it may help. So could trying a few things and seeing which works.

Has the highway changed?

I’ll never forget when my friend and I followed a brand new map, only to find that our trip to Kansas took us to a farmer’s back yard. We had purchased our map on that very same day, so we knew it must be current;  yet the farmer insisted that the highway had been closed for years. Which brings me to my next point…misinformation abounds on the internet super-highway. And what’s more, even if the advice you received online was good last season, it may be outdated today.

It isn’t easy making money online, which is why I developed a roadmap to using the internet. When you sign up for my internet marketing blueprint, I work one on one with you checking out the terrain of your business and surveying your best approach. You’ll be shown:

How to customize your business for your current market

I’ll show you what marketing strategy to begin with for where you are right now in your business.

You’ll receive up to three additional call back dates so you can “touch base” with me on how your business is doing, and where you should go from there (some marketing plans need to be adjusted along the way, so this is a good option for you if you are trying different things out on your business).

It’s basically a flow chart of “if/then” for your business.  You’ll understand what the next step is, depending upon the outcome of various strategies I’ll have you implement. I pour over every possible scenario, and map out your options for you depending upon each probable outcome.  If you can’t afford one-on-one mentoring, an Internet Marketing Blueprint is your next best option.

I only take three new people per month.  Space fill quickly. Sign up here:

How to never fail.

Return to the womb.

Big boys can cry….they just can’t stop trying

Never give up.

How to Outshine the Competition

Bruce Wilkerson writes the following in his book: “The Dream Giver”

He defines what a “gimper” is, and how the definition of being a gimper changed his life;

“A  gimper is someone who always does a little more than what’s required or expected. In the furniture business, for example, gimping is putting the finishing touches on the upholstery, patiently applying the ornamental extras that are a mark of quality and value”.


So, the question I want to ask you today is, Are you a “gimper?” Do you do the bare minimum in your business, or do you consistently take time to go above and beyond the competition?

Here are some ways you can shine in your industry

Customer service:

always be there for your customers. Don’t make them wait for a response if they contact you. If you use voice-mail, be sure to answer all requests with 24 hours, always. Two hours is a better response rate. Ten minutes or less is ideal. Why is getting back to your customers so important? It shows them honor. And if you are on of the few businesses who takes response time seriously, you will be a gimper.

Another way you can be a gimper is to regularly: get feedback from your audience. Rather than running test after test and paying for market research, determine what your customer wants by simply asking. When you make use of polls and surveys, you keep your pulse on the desire of your customer so you can better serve them.

Few business owners rely primarily on public demand for forming their business strategy. When you do, you’ll be a gimper.

Do you have any tips or tricks you use in your business to delight your customer? We’d love to hear about it in the comment section !

Want to know the secret of success? Click to learn my internet marketing story and how to make money online


Steps to internet marketing success

If you are going to have success at internet marketing, there are a few steps you need to follow

1) Determine what product you are going to be selling

You need to make sure that the industry you are in is not too saturated with competitors. And if it is, then you need to find a small group of people– your niche–to market too– a group within a group

2) Find a supplier

If you aren’t creating your own products, then you will need to find a distributor to buy wholesale from, or to dropship your products for you.

3) Make a profitable sale.

Sell your product at a high enough price to make a profit, while at the same time keeping your product priced low enough to be competitive?

This takes real analysis, and the decision making process should not be rushed.

If you get this one wrong, you will not be able to financially succeed.
You need to make sure that you account for all of the expenses before deciding if this is going to be a profitable market.

No matter what your business or service is, you will you need at least some of these things. Will your business require:

A domain name?

A website?


An auto-responder service (for email marketing)?

Web design services (paying a professional designer)

Content creation (paying someone to write lead magnets, free reports, email messages, social postings, blog posts, and website content)?

Media (photos, music, or videos) to enhance your online material?

E-commerce (this could include an online shopping cart, eCommerce set up service and/or a merchant account).

Site analytics (this service lets you know how visitors respond on their visits to your webpage).

Leads? Some business and services pay for the  contact information of interested people.

After you get a general idea of what running this business will cost, then you need to weigh, analyze and consider the profit potential of selling this product. Are you going to make a profit after paying for all of the expenses related to selling online? If you pay wholesale for your product, can you mark it up enough to make a profit? Will your product be competitively priced after you make sure that it is profitably priced? In other words, can you sell it for a high enough price to make up for your expenses, while at the same time keeping the price lower than most of your competitors?

These are questions you need to ask yourself before proceeding.

Depending on your product, there may be other factors to consider when you total your expenses (like packaging, shipping, and any overhead needed to rent storage space) but this list will give you a good place to start.

Having trouble determining what your online business may need to be successful?
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