The Biggest Mistake of Online Marketers

The biggest mistake in online marketing

head slam

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple.

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the wrong direction.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

girl with bag and binocular

See, most marketer focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that cost more in advertising than you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money. Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn.

Check it out

“Internet Marketing Program”

When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketer’s email list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire what so ever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

  • Afilliate marketing
  • email marketing
  • website design
  • search engine optimization
  • conversion techniques…in and of themselves

All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

Everyone’s been lying to you. Learn the truth about internet marketing and make some money….for real.

Products

 

How to Make Money Online

Making money online doesn’t have to be difficult.

Hi. I’m Sue Melin, author of How to Sell Anything Online.
If you are struggling to make money online, you owe it to yourself to try my new tutorial. In it, I’ll show you the ins and outs of making money online. But first, I want to let you know that making money online is not some mysterious “formula” that you have to learn from an internet blackbelt. Internet marketing is just a term for making money off of the internet. It’s not rocket science, nor does it require a college degree. You just need to be shown how to do it, in logical order. Actually, I want you to think of internet marketing like you think of gardening. If you hate growing plants, it may because you think that it’s too hard. And if you love growing plants, it’s because… you know how! But whether you do or don’t know how, the rules of gardening always work. That is:Evolution of a young plant

“If You Give Your Plant the Right Soil, the Right Temperature, and the right sunlight, you can expect a perfect plant everytime”.

It doesn’t have to be hard, and it really isn’t, provided you understand the basics.

Well, in the same way,  did you know that just as plants have certain universal laws that govern their “how to” of growth, so does internet marketing. You just have to tend to your product in the proper manner. Once you learn some basics, and implement them in the proper order, you can expect to make money online.

So many people these days are looking to make money online, but they don’t know where to start or where to go to find the information they need. When you sign up for my internet marketing training series, How to Sell Anything Online, you will be shown step-by-step what you need to do in order to build an online marketing funnel via screenshots, graphics, and highly detailed in structions. You’ll learn:

Product Presentation

How to present your product in the best light possible, so that you look professional online. We’ll talk about taking quality graphics that resonate with your customer.I’ll show you how to market yourself (and your product) in the best position possible for maxiumum impact.

How to Draw Traffic to Your Product

You’ll find out how to sell your product online, even if you don’t have a website!
This takes almost no money. In fact, very few of my tactics require any money whatsoever.
But don’t worry; I’ll still show you How to Build an Attractive Website; even if you don’t have any coding skills. Find out the ins and outs of:

Taking Payments Online:

Having a website doesn’t help you much if you can’t take payments. In my internet marketing series, you will learn ways to collect money with no fees, or online expenses. You ‘ll learn how to upgrade when you can afford it, and you’ll learn what’s important, what can wait, and even, what’s completely free!
You will be taught a rock solid system for making leads, that doesn’t cost you one thin dime!

(plus, it’s super easy!)
Find out how to advertise for pennies on the dollar and even less than that:

(as in, no cost whatsoever!)

Advertising online can be expensive! So can leads. And I probably don’t need to tell you that Google Adwords can eat you alive in fees before you ace its steep learning curve. But that’s okay, because when you sign up for my internet marketing series, you’ll learn cost-effective alternatives to all of these. I’ll show you how to find people online who want exactly what you have, without using Google,  paying for ads, or purchasing leads. And best of all, it’s completely free.

Build an effective sales funnel that really pulls in customers–without investing any funds.

Upgrade as you go

As your busines grows, you will want to upgrade in every facet of your promotion strategy. I’ll teach you what’s important to purchase first, what can wait, and what you don’t even need

(before you blow a bunch of money unnecessarily).

And you’ll learn how to do all of this, in the right order, so you don’t have to undo what you do.

When you sign up for my program, you get daily lessons in your inbox, showing you step-by-step what you need to know to have good success online. And with our rock solid customer support, you’ll never have to worry about being left behind
Don’t struggle one more day…claim your spot now!

 

 

 

Order “How to Sell (almost) Anything Online”…the definitive e-course

Learn how make or improve a business blog and website- Develop a robust online presence- Draw traffic, and get sales! Note: Classes begin the third Thursday of each month unless there’s a major holiday. Details are sent out upon enrollment

$150.00

Back to “How to Sell Online” Homepage

How to Succeed at online marketing

I really should have penned this article “How to Succeed at Online Marketing ‘ or anything you try, because this principle will work with any goal you have.

W.I.T.

Wit is the acronymn. What does wit stand for?

What It Takes.

The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.