“Quantum mechanics’ core assumption is that on the smallest scales, atomic properties are quantized, meaning that particles take on discrete, rather than continuous states—their properties exist along a staircase rather than a ramp. For example, an electron can be in a lowest-energy state, but if you add a little more energy, it doesn’t slowly transition into the new higher-energy state. Rather, it unpredictably snaps into the new state. If you’re not looking at it, the atom can take on intermediate states—but these aren’t midway points. The atom would be in both states at the same time, and then once you observed it, it would immediately snap into one state or the other. –Ryan Mandelbaum, journalist at Gizmodo
So, fellow marketers, let me break this down and apply it for you; this is merely saying that something that is nuanced and layered, atomically speaking, in the way that it is formed, can atomically change instantaneously, through out every layer.
I’m talking here about instant transformation with your business.
See, a lot of you have spent alot of time in your business. You have layered and created your various marketing layers, if you will, step by step, to create the business in which you have. But in quantum mechanics, if you add a bit more energy to something, it snaps from the first layer,to the last layer instantaneously, without any stair stepping.
Sort of like changing the theme to your blog…and with one click, everything goes into effect, without you changing your settings one at a time.
Well, in marketing, I have found that there is one element that you can add to your business, that will take everything to the next level. And it’s so simple that if I told you, might not believe me.
When you use carefully planning, scheduling, and foresight to your business, you are going to see everything JUMP, just like the excerpt above said regarding quantum mechanics.
Now, before you tune me out, just hang with me for several moments.
If you think about it, everything in your life can be structured. And if it wasn’t, it would fall apart. But it’s all connected.
Your daily tasks play, one into the other. But if you can learn to schedule those things, you put them on a connected stair case. And when you add more juice to one of those components, it affects all of the layers….provided your marketing system is structured and ordered.
So here’s what I mean…you post on your blog, and instantly you get traffic, followers, sales. Why? Because you had the other components in place. Now, one post automatically jumps your sales.
Isn’t that what all marketers want? They want…instant sales. In other words, they want the quantum mechanics “effect”, in marketing, that is, they want “quantum marketing” but they don’t want to develop those nuanced layers first.
Which is why you get all of these loons screaming “get rich over night like me”. Because they have heard of the quantum effect in marketing from someone who experienced it.
Now here is where EVERY one get trapped in their thinking. Their Knower in them Knows that it’s true….it knows that people can get very wealthy and that there is some “key” to it. We all feel that reality (don’t you feel it, reader?). Well, the instinct is correct the process that the hucksters are pushing is all wrong. It’s not this product, that system, or this affiliate launch. When you see marketers pushing all different kinds of products, all of the time, it just means that they themselves have not yet found “the answer”. And then when they try something for a while, and get success, they think it’s “the one”. But when it’s not, then they jump to the next one. And then they think that the answer is jumping…yea, that’s it. That’s the ticket. I’ll just jump from product to product…but no friends, jumping from product to product is NOT the quantum leap you are looking for.
The quantum leap in marketing happens in your mind when you make the mental leap from “next’ into “stay”. As in, I’m going to stay with a system that works.
Here it is.
Pick a product that has a market, but a specific market. Pick a product you can live with.
Make a blog. Post every day about your product.
Make your blog look really, really good.
Develop an online presence that is professional.
Post every day, on your blog, if you can.
FORGET about seo for now.
Write to your audience.
Realize this will take time.
Try to put up at least one post per day, especially in the beginning.
Tell people a bit about yourself.
FIND ANOTHER SIDE HUSTLE or product to promote or sell on ebay, but don’t spend all of your time in it.
Believe that your primary product and business will be successful. (if you don’t think it has that potential, then you need a different product).
Now, I talk about all of these things step by nuanced step in my program “How to sell Anything Online”. If you know how to do all of these things, then do them. If you don’t, then order my program.
But either way, give your business, (which should be selling one primary product OF YOUR OWN) at least one full year before quitting, and at least two before expecting results.
That’s the golden key, my friends, that’s the quantum leap in marketing; it’s the decision to be diligent.