PREPARING FOR SUCCESS

The first step in Internet Marketing Success is choosing the right product.
If you choose the wrong product, you are wasting your time on everything else.

You need to sell a product that has a market. For example, if you were selling buggy whips, you wouldn’t be able to make very much money, unless you found a group of people who wanted buggy whips, and you would also need to find enough of these people to make it worth your time selling online.

Finding your “Target Market”

Your target market is just that group of people who want what you have. You need to find out who wants what you have, and then determine if there is an entire group of people who want it.
For example, if you were selling buggy whips, your target market would be the Amish. But since the Amish make most of their own products, you wouldn’t have much of a market to sell to.
What you need to do is find a product that has a big enough customer base for you to profit off of.

If you have a product that doesn’t have a large market, you can still make a profit off of them, provided there are enough people who want what you have. It doesn’t have to be a large group of people, just enough of them to make you a livable income
Here are some examples of products and their target markets:

  • Electronics. Target market: Just about everyone
  • Food. Target market: Everyone eats. You would have a market with everyone except maybe farmers. And even they tend to buy some of their food
  • Soap— Almost everyone uses soap to wash their bodies with each day.
  • Books—Although many people opt to use electronic devises for finding information, there will always be plenty of people who want to pick up an actual book to read.

Market Saturation

Now, just because a product has a large target market doesn’t mean that it’s the product you should choose to sell. Every single example I gave you above is about a product that has a large target market. However, the market is so large that there is very little room for you to muscle your way in and dominate the market. That’s called “market saturation”, and it’s why so many people fail at internet marketing: they pick a market that is so big, the competition is almost undefeatable.

What you want to do is to pick a product in a market that has a big enough customer base for you to profit from, but in a market that not a lot of people are selling in.

I hope that you have enjoyed this article.

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Rock, Sand, H20

rockpaper scissors

This  video is so inspirational, I would call it almost as fundamental as having a daily schedule.

If you get this one thing right, you will always succeed.
Here’s to your success!
–Sue

P.S.>The Rock represents Jesus

All of us have things in our life that we would say take priority over other things, but we don’t always live like it. In the video (which I still strongly suggest you watch, you don’t need speakers to get the point), there is a man with some sand, some water, and one big rock. He wants to fit all of these things in the vessel, but there’s only one way to do it…and that’s by putting the main, or “meatiest”, pieces in first, in the proper order. I think the symbolism is obvious here. As internet marketers, we need to “seek first the kingdom” and keep the main thing the main thing. I’ll write more on this tomorrow. Please watch the video even if you have read this. It is powerful!

https://vimeo.com/50564751

bright idea

 

When is “free” a bad thing

So many websites on the internet offer “freebies”. Free downloads, free gift offers, even free vacations.
When you sign up for something free, there is (almost) always a trade off.
Here’s a list of some of these freebies, and their reason for being free.

1. Free Samples.

Many places will want you to sign up for a free sample and most of the time, they will indeed send you something free. But along with that free cerficate or voucher comes a catch: your information gets sold to third parties who will send you offers that you may, or may not want.

2. Free insurance quote.

Steer clear…if you really want a quote, you would do better to call several of the major insurance claim companies, unless you want insurance agents from EVERYWHERE calling you day and night.

3. Free email.

We all know about this, but what most of you don’t know is that many free email accounts have a clause in their “Privacy” (hmmph!) policy, that says they can show your emails to anyone they choose. It’s usually marketers who don’t know you personally and use your information for market research purposes. Harmless, probably unless you just happen to be one of those people who think that their personal emails should be… well,…personal

4. Free information.

This can be good or it can be a nightmare. Most people who send you free information are hoping to keep you “in their loop “ so that you will return to their website and think about buying their product. Of course, there is no guarantee that you will every visit their website every again, once you get that free download; but they hope you will.

Well, that’s the innocent side. But the very, very invasive side to free information are the people who shamelessly sell your email address to third party vendors who flood your email with unsolicited offers.

It is illegal for anyone to sell your information without your permission, unless they specifically state in their “terms of service” or “privacy policy” that they may do so. So read the fine print.

To learn more about “best practices” in internet marketing, sign up for my free newsletter, “Guidelines for Success”.

How to Fail in Internet Marketing

Believe that all you need is to make a glorious website. Spend months learning coding, half a year developing content, and years trying to figure out how to get traffic (once you realize that having a website is not enough).

Build backlinks through black hat websites. Rave at your sudden traffic surge as you (temporarily) fly under the radar. Get banned from Google.

Try your hand at Google Adwords with zero training. Lose hundreds of dollars over night. Buy outdated manuals on the subject at half-price. Try again. Fall flat. Hire a PPC manager who has wonderful promises, but is unscrupulous in his methods. Get banned from Google.

Buy an SEO manual that promises great success. Diligently employ it’s methods. Exploit each technique so excessively that Google penalizes you. Watch your momentary rankings drop like a rock…overnight.

Back off from internet marketing altogether until one day, out of nowhere, you get a lead…online.

Go crazy trying to figure out HOW IN THE WORLD did this guy ever find me?
Hire an SEO analyst who (also) has no idea what he is doing. Scratch your head…

Hire a marketing consultant for $1000 dollars who spends one hour with you and tells you what you (secretly) already know:

Success requires a learning curve and you need to either A, Hire an online agency to launch you to the top (which costs $10,000) or, B), get a real education.

Here’s to your SURE success.

Internet Marketing Blueprint

Internet Marketing Blueprint

Internet Marketing 101: Course Overview

You are going to be shown how to market your product effectively online, using strategies that cost little or no money. Here’s what you will learn in Phase 1.
You will learn how to sell online without a website.
You will learn how to draw traffic to your product.

Both of these concepts take considerable time to teach in detail. I cover it all.
In Phase 2, you will learn:
How to develop a simple blog that draws high quality visitors who are interested in your industry.

You will learn how to develop a robust web presence that positions you as an expert in your industry.
You will develop an online reputation that builds credibility and boosts customer confidence in you.
After you create an awesome blog and get lots of “targeted traffic” (code for: interested visitors) you will enter phase 3, which is,
Selling with a website.

We want your website to shine, so I’ll cover the basics of good, professional website design, and basic SEO (search engine optimization.
It’s a great ride, so I hope you join us. Order Here