INTERNET MARKETING–the barebone basics

Internet Marketing Basics

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The very basics of INTERNET MARKETING ARE:

  • Having a product that has a market,
  • Using the right platform to sell it on (almost always, a website), and
  • Getting enough people to visit your website.

If your internet marketing program doesn’t cover these things, then they assume you already have the product, platform, and traffic.

Don’t buy any internet marketing program, any informational e-book, any “secret system” or “winning formula” until you at least know these things:

  • How to build a website
  • How to drive traffic to your website
  • How to write reasonably good content.

If you can’t write, don’t know basic web design, and know nothing about how to build online traffic, then you are wasting your time with the other stuff.

In the beginning, you need a way to make money without advertising. You need a way to draw traffic without paying to get links. And you need a way to make a website (without money) to drive all of your free traffic to.

I cover all of this and more in my e-course “How to sell anything online.”

You’ll learn how to develop a website that is effective, and optimized for the search engines.

You’ll learn how to drive quality traffic to your website.

And I’ll show you how to collect payments online.

I’ll teach you how to do all of this with absolutely no money or advertising in the beginning.

You’ll learn step-by-step what it takes to be an overnight internet success.

Will you make a million dollars overnight? Anything’s possible if you believe. But I think a better goal might be to make a decent income so you can afford some of the bells and whistles that can make you a million down the road.

Order here

The Biggest Mistake in Online Marketing

The biggest mistake in online marketing

head slam

We’ve all heard the story about someone who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn…and were utterly lost.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple. (read more)

“Internet Marketing Program”

When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketer’s email list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire what so ever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

  • Afilliate marketing
  • email marketing
  • website design
  • search engine optimization
  • conversion techniques…in and of themselves

All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

Everyone’s been lying to you. Learn the truth about internet marketing and make some money….for real.

Products

 

The Silent Skill of Discernment

Is the subconscious aware of what’s going on because of a continual flow of facts which are too numerous to consciously analyze….but subconsciously tallied, sifted, and assessed?

Or is there something more at work here? Is there some supernatural element of insight given by the “universe to all human beings?

Whether it comes about through mentally stored experience, peripheal awareness, or quick snippets of supernatural insight, all of us have experienced the phenomona of intution; it’s the dynamic whereby you know something, but you just don’t know how.

In decision making and strategizing, this is called “discernement”.

Discernment is a quality which is lacking in a lot of internet marketers. And that is sad, because there are so many marketers who know so much, but yet don’t understand how to apply what they know, in which situation. Maybe you “get” the fundamentals of web design, and best marketing practices. But maybe something in your gut is telling you, “do it this way…this time”. You see, that is something that all of the information in the world can’t give you. And that is what you need for your internet marketing business.

When I give people advice about their situation, I don’t just rattle off some pre-formatted script of directives. I don’t just use a spreadsheet of info and go with the highest batting average. That’s because, in internet marketing, there are far too many variables at stake to rely solely on data. Sometimes something just feels off with a certain strategy. Almost always, the client feels it too. That’s why they call a mentor for clarifiction.

If you do internet marketing consulting for your clients, you should exercise individual discernment with each case you take on. The truth is, with mentoring and consulting, there is no “one size fits all” approach.

If you are a mentor or a consultant, I would love to hear your thoughts on this. And if you are looking for a mentor to help you find your way in internet marketing, I invite you to contact me.

Together, we can find  a plan that’s right for your business.

 

 

Quantum Marketing

“Quantum mechanics’ core assumption is that on the smallest scales, atomic properties are quantized, meaning that particles take on discrete, rather than continuous states—their properties exist along a staircase rather than a ramp. For example, an electron can be in a lowest-energy state, but if you add a little more energy, it doesn’t slowly transition into the new higher-energy state. Rather, it unpredictably snaps into the new state. If you’re not looking at it, the atom can take on intermediate states—but these aren’t midway points. The atom would be in both states at the same time, and then once you observed it, it would immediately snap into one state or the other. –Ryan Mandelbaum, journalist at Gizmodo

So, fellow marketers, let me break this down and apply it for you; this is merely saying that something that is nuanced and layered, atomically speaking, in the way that it is formed, can atomically change instantaneously, through out every layer.
I’m talking here about instant transformation with your business.

 

See, a lot of you have spent alot of time in your business. You have layered and created your various marketing layers, if you will, step by step, to create the business in which you have. But in quantum mechanics, if you add a bit more energy to something, it snaps from the first layer,to the last layer instantaneously, without any stair stepping.

Sort of like changing the theme to your blog…and with one click, everything goes into effect, without you changing your settings one at a time.

Well, in marketing, I have found that there is one element that you can add to your business, that will take everything to the next level. And it’s so simple that if I told you, might not believe me.

 

 

It’s diligence.

When you use carefully planning, scheduling, and foresight to your business, you are going to see everything JUMP, just like the excerpt above said regarding quantum mechanics.

Now, before you tune me out, just hang with me for several moments.

If you think about it, everything in your life can be structured. And if it wasn’t, it would fall apart. But it’s all connected.

Your daily tasks play, one into the other. But if you can learn to schedule those things, you put them on a connected stair case. And when you add more juice to one of those components, it affects all of the layers….provided your marketing system is structured and ordered.

So here’s what I mean…you post on your blog, and instantly you get traffic, followers, sales. Why? Because you had the other components in place. Now, one post automatically jumps your sales.

Isn’t that what all marketers want? They want…instant sales. In other words, they want the quantum mechanics “effect”, in marketing, that is, they want “quantum marketing” but they don’t want to develop those nuanced layers first.

Which is why you get all of these loons screaming “get rich over night like me”. Because they have heard of the quantum effect in marketing from someone who experienced it.

Now here is where EVERY one get trapped in their thinking. Their Knower in them Knows that it’s true….it knows that people can get very wealthy and that there is some “key” to it. We all feel that reality (don’t you feel it, reader?). Well, the instinct is correct the process that the hucksters are pushing is all wrong. It’s not this product, that system, or this affiliate launch. When you see marketers pushing all different kinds of products, all of the time, it just means that they themselves have not yet found “the answer”. And then when they try something for a while, and get success, they think it’s “the one”. But when it’s not, then they jump to the next one. And then they think that the answer is jumping…yea, that’s it. That’s the ticket. I’ll just jump from product to product…but no friends, jumping from product to product is NOT the quantum leap you are looking for.

The quantum leap in marketing happens in your mind when you make the mental leap from “next’ into “stay”. As in, I’m going to stay with a system that works.

Here it is.

Pick a product that has a market, but a specific market. Pick a product you can live with.
Make a blog. Post every day about your product.
Make your blog look really, really good.
Develop an online presence that is professional.
Post every day, on your blog, if you can.
FORGET about seo for now.
Write to your audience.
Realize this will take time.
Try to put up at least one post per day, especially in the beginning.
Tell people a bit about yourself.
FIND ANOTHER SIDE HUSTLE or product to promote or sell on ebay, but don’t spend all of your time in it.
Believe that your primary product and business will be successful. (if you don’t think it has that potential, then you need a different product).

Now, I talk about all of these things step by nuanced step in my program “How to sell Anything Online”. If you know how to do all of these things, then do them. If you don’t, then order my program.
But either way, give your business, (which should be selling one primary product OF YOUR OWN) at least one full year before quitting, and at least two before expecting results.

That’s the golden key, my friends, that’s the quantum leap in marketing; it’s the decision to be diligent.