How to get whatever you want out of life.

First, decide what it is you really want. Be very specific about your goal. A goal is what you want to achieve.

Next, research exactly what it’s going to take for you to reach this goal. Try to find the most thorough and timely way to do it. Some ways will cost more and take less time. Some routes to your goal will cost less, but will take longer. Balancing time and money in deciding upon your route is a disclipline that all marketers most do if they want to succeed.

Once you think you have a fairly good idea of what it will take to reach your goal, do some research– how many other marketers were able to achieve success following your proposed method?  What advice would you give someone else hoping to successfully follow your plan? It’s easy to get overly-optimistic about our own chance of success—lottery players do this all the time. But how likely, really, do you think the average person would be at making your plan work?  Good plans must be optmimistic AND realistic.

After you’ve thought about it and are fairly certain that your plan is achievable, determine what steps you will need to take each day in order to get there.

Will your plan involve calling potential clients? Creating and offering lead magnets?

A lot of marketers find it is helpful to get a second brain working with them. Consulting with other successful marketers is a good place to start.

 

 

What to ask yourself before writing an informational product

Find out what you know

“Do I really have superior information on this”?

“If I don’t, can I at least gather a more complete collection of basic info on this, which would provide value”?

“What is my information really worth? Could someone find it somewhere else for a lot less, or at better quality”?

Find out what you can learn

“Is it possible for me to find out more about this topic
than the average person knows?

“What would such knowledge require…sharing information with others in my field? Going back to school? Independent research? Personal experience?

“Do I have the time and resources needed to write the best informational product possible? Or should I maybe find a better topic I am more knowledgable about”?

These are the questions you need to ask yourself. Notice that none of them asked, “does anyone need this knowledge”.  That’s because, on the internet, there is almost nothing that people don’t want to know about. A better question might be, “Is this a topic that anyone would be willing to pay to learn more about”.  Yet I hesitate to mention even this question because it is possible to build interest in a topic…even a subject which readers don’t typically show an interest in.

Your main concern should be whether you have, or can gain, sufficient knowledge in your topic which can provide a real education for your student.

Pre register for my eCourse, How to Sell a Great Informational Product

 

INTERNET MARKETING–the barebone basics

Internet Marketing Basics

https://www.tibco.com/blog/wp-content/uploads/2013/07/abacus.jpg

The very basics of INTERNET MARKETING ARE:

  • Having a product that has a market,
  • Using the right platform to sell it on (almost always, a website), and
  • Getting enough people to visit your website.

If your internet marketing program doesn’t cover these things, then they assume you already have the product, platform, and traffic.

Don’t buy any internet marketing program, any informational e-book, any “secret system” or “winning formula” until you at least know these things:

  • How to build a website
  • How to drive traffic to your website
  • How to write reasonably good content.

If you can’t write, don’t know basic web design, and know nothing about how to build online traffic, then you are wasting your time with the other stuff.

In the beginning, you need a way to make money without advertising. You need a way to draw traffic without paying to get links. And you need a way to make a website (without money) to drive all of your free traffic to.

I cover all of this and more in my e-course “How to sell anything online.”

You’ll learn how to develop a website that is effective, and optimized for the search engines.

You’ll learn how to drive quality traffic to your website.

And I’ll show you how to collect payments online.

I’ll teach you how to do all of this with absolutely no money or advertising in the beginning.

You’ll learn step-by-step what it takes to be an overnight internet success.

Will you make a million dollars overnight? Anything’s possible if you believe. But I think a better goal might be to make a decent income so you can afford some of the bells and whistles that can make you a million down the road.

Order here

The Biggest Mistake in Online Marketing

The biggest mistake in online marketing

head slam

We’ve all heard the story about someone who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn…and were utterly lost.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple. (read more)

“Internet Marketing Program”

When most people Google in “internet marketing program”, they are looking for a program that will teach them how to sell their product online.

And, they are looking to be successful.

If they have no money at all, they are looking for free information.

Dear reader, I so feel for you. Let me pull back the curtain and tell you what you are in for…..every time you sign up for free info, you are getting stuck on some marketer’s email list, who will most likely send you nothing but plug after plug, plea after plea, to buy his lame, info-less product.

He has no desire what so ever to tell you the truth or to see you succeed. He only wants your moolah.

Once he gets it, he will send you some marketing information, but never enough to complete the whole marketing puzzle. You may sense some truth to what he is saying, then spend a whole wad of cash, only to discover that he didn’t tell you enough to become successful at all, only enough to make you realize that you still need more marketing info.

I think it’s time for information marketers to drop the nonsense and start telling their people the truth.

Here it is: you are going to need a whole lot more than several $50 tutorials to pull you through the process. What you need is a real education. A system that is really a system; comprehensive, with your entire future in view.

One of the ironies of marketing education is, the newer you are, the more important it is to get a premium education. Think about it: if someone was illiterate, it would take more time and training in the beginning to teach them how to read, then it would to teach them how to teach themselves how to read even better. That’s because, once they had the fundamentals of reading down, they could understand how to read the next budget priced module.

In the beginning, you may not know enough to decipher that “who else wants to make a million dollars NOw!”internet marketing program, that tells you one tactic that worked for them. And they don’t bother telling you all of the fundamentals they had in place before they implemented that single “secret” (hmmph!) strategy of theirs.
It’s time that marketers start telling the truth!

It’s not enough to learn:

  • Afilliate marketing
  • email marketing
  • website design
  • search engine optimization
  • conversion techniques…in and of themselves

All of these elements need to work together. To really succeed at this, you need to learn the guts, the essence, the innards of each of these and then, more importantly, you need to be systematically shown how all of these things work together.

That’s called integrated marketing and it’s the only way to really be successful online.

Everyone’s been lying to you. Learn the truth about internet marketing and make some money….for real.

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