Content marketing and the reptilian brain.

Content marketing and the reptilian brain.

“I know it’s only rock and roll but I like it. I know it’s only rock and roll but I like it, like it, yes I do.”

Okay, do I sound two years old here? Read it again. This, readers, is the million dollar song. People from all over the world flock to hear singers from the group, “The Rolling Stones” sing this song.

Was it the lyrics that made this a classic? No way. It’s the ear candy. Without the background music and the muscicians, this song would be annoying to everyone.

It’s the same way with your website.

What eactly IS content?

Alot of marketers think that they can’t add content to their website unless they are writers who post 250 words in every article they add to their blog. But that’s not true! Other things count as content, not just writing. That’s because your content is so much more than just the words you write.

If your writing is really really poor, immature, or juvenile, then you can do one of two things; you can improve your writing skills (takes time) or you could spice up your space with some eyecandy.  You could draw your own illustrations, or pay someone to do that for you.  You could even hire a photographer. I think I have an even better idea.

Add better photos to your website.

Yep, that’s probably your best first choice for adding non verbal content that isn’t super annoying. So, having a song play automatically on a website, or a pop up form assault your readers– that’s not good. However, one super easy addition you can make to your website, if you aren’t much of a writer, is just to put a high quality photo at the top of each post.

How to get good photos on your website

Take them. No, seriously. Maybe you can’t work a camera really well, but you can invest some time in taking better pictures. I rcommend that my students spend one hour per day taking the very best photos that they can for their website. It’s expensive to constantly pay a fee for the pleasure of using a photo that isn’t exclusively yours anyway. Why not take your own?

Go online and find a really cheap camera. Get the very best one you can afford. Practice taking pictures in different lighting. Get a cheap tripod. Snap pictures of people doing very natural things that would resonate with your reader. Just make sure they look natural and not forced or staged.  At the end of the week, you are going to have plenty of pictures to choose from. Every week, put up a quality photo. You are going to learn so much about photography (why do marketers shy away from this?)

Educate yourself. If you keep screwing one thing up, go online and find out the solution. People do take selfies all the time that wind up on the front page of Google. You don’t have to have a huge lens and tons of equipment. Just intentionally invest some serious time this week in working that camera.

Well, I hope this article on Content Marketing has given hope to those of you who aren’t really writers. The truth is, your readers aren’t necessarily looking for a high articulation level in your posts, especially if they aren’t super articulate. Remember, it’s the user experience they are looking for. Even if you aren’t much of a writer, you can still help the overall atmosphere of your blog through the use of soundbites, graphics, and even an invitation for others to particate in polls and surveys. Inviting your readers to comment is also great, as this too counts as content.

Yes, it’s really true, you don’t have to be able to write well in order to write a song. The same is also true of your blog; even if you can’t write well, you can still improve your overall content.

How to hook your reader

Reader, are you struggling with keeping your reader engaged? Do you find it difficult to get your followers to keep following your blog? If you think that your readership is suffering, and you are running out of juice for blog posts, than its time to learn how to build rapport through blogging.

Smart business owners know that people are twice as likely to buy if they like you. And there’s almost no surer way to get a following of people to like you than to get followers on your blog. But how is that done?

In my four part mini series “Building Rapport Through Blogging” I’ll show you how to:

  • Connect with your reader by sharing your struggles
  • Garner empathy by pulling back the curtain of your soul
  • Speak your reader’s language

And you’ll learn how to do all of this without coming across as cheesy or unprofessional.

Are you ready to take your blog to the next level?

How to Keep Your New Year’s Resolutions

The secret to success….segmenting

If you want to get a goal done, and done right, then you need to learn the secret of breaking your goals up.

It’s not enough to break your goal up into 2 or three steps.

No, to really be successful, break those goals down into yearly, quarterly, and seasonal goals.

Here’s where most people miss it…they pick a goal like weight loss. That’s it. Come on, people, how can anyone lose weight like that? Actually, everyone. Because there is no accountability to a goal like that. “Um… yea, I think I lost some weight….my pants do feel a little bit looser”. Vague goals like that only serve to salve our conscience or set us up for failure, because for a goal to be attainable, it must be well defined.

You want your goal to be specific, attainable, and measurable.

Then, very clearly define your goal.

Break that goal down into actionable, daily and maybe even morning, afternoon, evening goals.

I’ve decided to start a time management workshop for all of my readers. I plan on hosting it some time in April, depending on the interest level. If  you think your life could be more strategized, subscribe here:

Update: The workshop is full. Pre-register to receive alerts on upcoming workshops

 

 

 

The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

The Basics of Selling online

Have something to sell, and for goodness sake,  let it be an actual product. If you sell a product that tells people how to sell online, make sure that you have actually sold something yourself…online.

Affiliate Marketing is not the same as selling. If you are an affiliate marketer, and you actually make money, then you are a marketer.  What is a marketer? A marketer is someone who knows how to make something look good in the market place. It may include making other people’s items look good. That’s what affiliates do. They are paid to PROMOTE other people’s products. But listen, that is NOT the same as selling. Yes, I do realize you may earn an affiliate fee for every person who buys…assuming they buy from you during the right time period, and don’t use a different computer the second (third or fourth) time they visit the product.

When you sell something, you have access to the information first hand on who bought your product. When you sell your own product, you don’t have to worry about being paid your commissions by a third party.

Affiliate, do you ever wonder if you are being ripped off by your third party company like commission junction or click bank? Have you ever asked yourself, “What would stop them from keeping my customer’s money, and sending them a pirated copy of my material?” I know….you trust your third party affiliate company.

Since trust runs so freely amongst affiliates, let me encourage you to take a bold step of faith…let me ask you to consider selling your own stuff….and keeping more of the profits.