Shut up and write already

Wow! Doesn’t that seem harsh?  I worded it that way because there’s this little voice I hear when I make a post, and that voice sounds creepy. I sometimes hear it when I’m blogging about (gasp) …God!

So like (valley girl mode) I’ll go on this bunny trail, where I just start letting it flow. And I’ll get this strong impression to write someting. And God comes out because, well, he’s my best friend.; and like I told you, I’m just letting it flow, being myself.

Now some people will tell you that it’s not professional to blog about God. But even these secularists, if they know anything about marketing, will tell you that it is very good to be self-revelatory to a great degree (“real”) if you will, and to occassionally even let it all hang out.

(reader, if you are a liberal then,  trust me…you don’t EVerrr want me to let it ALL hang out) . but as I was saying, there are times when God pops out in my writings.

I post. And cringe. Not because I’m embarrassed about God. No way! God’s my hero. My war buddy. He’s,  well he’s AWESOME> i dig Him, and He likes me back;

He cheers me up when people take me for granted in the family

He has my back when some sociopath is playing some church game and puts me through a smear campaign with my tribe.

When people (used) to rip off my content, He still let traffic come to my website through the ripped off content, see, He’s awesome.

And the main reason I think it’s so professional that I mention Him is because, He absolutely guides me in how i run this blog. Very much so.

I know that withou Him, ranking for major internet marketing search terms would never happen.

As a matter of fact, without a specific word from Him, I never would have continued in this blog, this business,

One day, I may tell you the story of the internet marketer who hires a spiritual woman to give a prophetic word to his people. And how it changed my business. I can’t tell you today because there is a tribe of Christians out there who don’t believe that God can still do miracles today. As though God’s power went away after the resurrection or something. And I really don’t want God’s power attributed to Satan.

Which is another reason I get frustrated….I don’t want readers to mock my God and incur damnation on themselves. And it makes me mad when people made in His image start walking around like He has no right to have a say in who they are or who they say they are….(now don’t get me started, reader).

The reason I do have to mention Him though, is this; I talk to people all day about how to be successful with God. Online, I type about Him. So when people consult with me, or visit my blog, they expect to get the truth.

And the truth is, I feel the Almightyvery specifically guide me into how to run my blog and business… and that’s the secret to my success.

Hey reader, do you know that you can ask the almighty for specific insight into your business?

 

The “D” word in Marketing

In this day and age of vulgarity, we often see offensive words which are so noxious, even the media won’t touch them. Take, for example, the “N” word. No respectable person would be caught dead quoting it, much less saying it. Even racist people with money only whisper it in quiet settings, amongst their own.

Well today, I’d like to offer to you a word in marketing which is so horrifying to most marketers, that the average blogger will not mention it, much less write a tutorial about it.  It’s called, “discipline”.  Actually, I almost called it “diligence,” because the word discipline has a severe sound to it….it sounds like this:

“Don’t you EVVVerrrr touch another potato chip for the rest of your life!”

Or, “You haven’t blogged for five days straight, you loser”!

“Are you ever going to get out of bed?”  And if you look at those examples, what do you see? Deadlines; the need for commitment; inflexibility.

And so, people shy away from discipline, because discipline doesn’t sell that well.  But one thing we’ve all learned is, discipline is important. Because if you take shortcuts, they will catch up with you.

Where I live, the school district  had THE WORST grade of any district in the nation. Ultimately, they lost their accreditation. Why? Discipline.  And lack of diligence.  I talked to my friend Jesse about her daughter not being able to spell “plaid”.  She ducked her head and informed me that she herself couldn’t spell. “Jess!” I screamed. (yes…i  really screamed). “How can this be?” Jesse was a medical professional who prepped surgical rooms.  She carried a medical bag with her and looked like a nurse. She took people’s vitals at church if they were having some issue. I had thought she was an RN. She explained that in school, they kept passing her to the next grade even though she was woefully lost, because she was “a good girl”.  While others were cutting class and cutting each other (literally) she was there every morning, bright and shining at her desk. Apparently, the teachers thought, “if ANYone in this circus called a school deserves promotion, it’s her”. I’m sure there’s another blogpost to be written about that reality. But the point I’m making is, graduating Jesse didn’t help her in the long run. It put her in a position where she had gaps. Serious gaps. Embarrasing gaps. And we all have them. When a former vice president of the United States of America spelled potato with an e (potatoe) in front of school children, we all cringed. How did that happen? Gaps. Someone may have advanced him, or accepted payment for college acceptance (something the mainstream media apparently has no clue happens every day, but I digress…). My point is….men in general can’t spell 🙂 No, seriously, poor spelling is not the worst gap a person can have. I’m just saying that when you are diligent, you check your progress along the way. Yes, I know many bloggers can’t spell.  At all.   That’s not a super big deal when you blog, believe it or not. I’ve seen typos on government websites, even in Bibles.  But the higher we go, the more important it is to be diligent.

Here are a few things I have observed, some “gaps” if you will, even with seasoned bloggers. Don’t cringe if you have these.

Missing taglines

“This is an about page”

“Hi, I’m a comment. You can edit me”

“There are no posts on this page”  (come on, blogger, put something up there!)

“Did anyone else notice this”?  Yea, probably, but no one judged you. We all have gaps, we just don’t talk about all of them because no one’s told us about all of  them…yet:)

 

Now blogger, one thing that I insist you do is, don’t do this- Don’t, i repeat DO NOT crawl under a rock and stay there, if your blog had some gaps, I mean, please don’t do that. I received a very nice letter the other day from someone politely informing that the word juice on a post had been spelled joice, okay? They were gracious and kind, but it still made me scramble. As you go through your blog and find errors, just shake your hand and welcome yourself to the human race. Then keep on blogging!

I would love to know more about everyone who enjoyed this article. Would you please tell me what you are passionate about in life?  (say anything!)

Thanks for commenting. Hey, did you like this post? If you did, you’ll love this one on gaps

Content marketing and the reptilian brain.

Content marketing and the reptilian brain.

“I know it’s only rock and roll but I like it. I know it’s only rock and roll but I like it, like it, yes I do.”

Okay, do I sound two years old here? Read it again. This, readers, is the million dollar song. People from all over the world flock to hear singers from the group, “The Rolling Stones” sing this song.

Was it the lyrics that made this a classic? No way. It’s the ear candy. Without the background music and the muscicians, this song would be annoying to everyone.

It’s the same way with your website.

What eactly IS content?

Alot of marketers think that they can’t add content to their website unless they are writers who post 250 words in every article they add to their blog. But that’s not true! Other things count as content, not just writing. That’s because your content is so much more than just the words you write.

If your writing is really really poor, immature, or juvenile, then you can do one of two things; you can improve your writing skills (takes time) or you could spice up your space with some eyecandy.  You could draw your own illustrations, or pay someone to do that for you.  You could even hire a photographer. I think I have an even better idea.

Add better photos to your website.

Yep, that’s probably your best first choice for adding non verbal content that isn’t super annoying. So, having a song play automatically on a website, or a pop up form that assaults your readers– that’s not good. However, one super easy addition you can make to your website, if you aren’t much of a writer, is just to put a high quality photo at the top of each post.

How to get good photos on your website

Take them. No, seriously. Maybe you can’t work a camera really well, but you can invest some time in taking better pictures. I rcommend that my students spend one hour per day taking the very best photos that they can for their website. It’s expensive to constantly pay a fee for the pleasure of using a photo that isn’t exclusively yours anyway. Why not take your own?

Go online and find a really cheap camera. Get the very best one you can afford. Practice taking pictures in different lighting. Get a cheap tripod. Snap pictures of people doing very natural things that would resonate with your reader. Just make sure they look natural and not forced or staged.  At the end of the week, you are going to have plenty of pictures to choose from. Every week, put up a quality photo. You are going to learn so much about photography (why do marketers shy away from this?)

Educate yourself. If you keep screwing one thing up, go online and find out the solution. People do take selfies all the time that wind up on the front page of Google. You don’t have to have a huge lens and tons of equipment. Just intentionally invest some serious time this week in working that camera.

Well, I hope this article on Content Marketing has given hope to those of you who aren’t really writers. The truth is, your readers aren’t necessarily looking for a high articulation level in your posts, especially if they aren’t super articulate. Remember, it’s the user experience they are looking for. Even if you aren’t much of a writer, you can still help the overall atmosphere of your blog through the use of soundbites, graphics, and even an invitation for others to particate in polls and surveys. Inviting your readers to comment is also great, as this too counts as content.

Yes, it’s really true, you don’t have to be able to write well in order to write a song. The same is also true of your blog; even if you can’t write well, you can still improve your overall content.

How to hook your reader

Reader, are you struggling with keeping your reader engaged? Do you find it difficult to get your followers to keep following your blog? If you think that your readership is suffering, and you are running out of juice for blog posts, than its time to learn how to build rapport through blogging.

Smart business owners know that people are twice as likely to buy if they like you. And there’s almost no surer way to get a following of people to like you than to get followers on your blog. But how is that done?

In my four part mini series “Building Rapport Through Blogging” I’ll show you how to:

  • Connect with your reader by sharing your struggles
  • Garner empathy by pulling back the curtain of your soul
  • Speak your reader’s language

And you’ll learn how to do all of this without coming across as cheesy or unprofessional.

Are you ready to take your blog to the next level?

How to Keep Your New Year’s Resolutions

The secret to success….segmenting

If you want to get a goal done, and done right, then you need to learn the secret of breaking your goals up.

It’s not enough to break your goal up into 2 or three steps.

No, to really be successful, break those goals down into yearly, quarterly, and seasonal goals.

Here’s where most people miss it…they pick a goal like weight loss. That’s it. Come on, people, how can anyone lose weight like that? Actually, everyone. Because there is no accountability to a goal like that. “Um… yea, I think I lost some weight….my pants do feel a little bit looser”. Vague goals like that only serve to salve our conscience or set us up for failure, because for a goal to be attainable, it must be well defined.

You want your goal to be specific, attainable, and measurable.

Then, very clearly define your goal.

Break that goal down into actionable, daily and maybe even morning, afternoon, evening goals.

I’ve decided to start a time management workshop for all of my readers. I plan on hosting it some time in October, depending on the interest level. If  you think your life could be more strategized, subscribe here:

Update: The workshop is full. Pre-register to receive alerts on upcoming workshops