Do you see this reader? This is a piece of “humble pie”. It’s what great marketers eat when they have to withdraw, analyze, and admit…um…that didn’t work so well.
“Make every page a lead magnet” is what the guy over at lead pages advised his readers to do. I have to admit, I ate this guy’s material up like corn on the cob at first. His product was excellent (and no, I’m not pitching him, because I don’t do affiliate marketing). But his website was well put together, and I personally thought his whole sales funnel was par excellant ( or however the french would croon about it). I liked it, okay? It resonnated with me. He had his ducks in a row. So I figured, “this guy must know” and I followed his advice.
Here’s what I have concluded…making every page a lead magnet may work in some cases…but when you are an internet marketer, it can be disastrous, in my experience. Here’s why;
As an internet marketer, you know that you are constantly looking for great information== the best of the best. . .truth distilled and concentrated into an elixir that will bring you the kind of intense success that you need in this machivellian field called internet marketing. I’m just getting real with my collegues here about what we all want…we ALL want to dominate.
And so what happens is, if you are pitching to other internet marketers, they see this “sign up” thing at the bottom of every page, and it gets kind of old, because, as a fellow marketer, they see what you are doing, and they get turned off by it.
Now, I instantly saw how fruitless this would be, but I wasn’t ready to quit this guy’s advice…not yet. So what I did instead was this. I made every page a lead magnet for every topic under ths sun, to avoid repetition.
And now, that actually did work for me, because I am a writing machine, I mean, I love to write, it’s natural. But if you aren’t a natural writer, then that won’t work for you.
Maybe a better solution to all of this would be, put a lead magnet on, say, every fourth post. And for goodness sakes, do make your post more than a paragraph!
Here it is, guys…if people like what you are writing about, the truth really is, they will find your product. If you write wonderfully they will scout all over your pages looking for it..”How does this person make their money? Their writing is great!”.
So put a few lead magnets on your site….make them ocassional, and vary them, but don’t kill yourself making tons of whitepages and downloads. And be sure to put a “products” page up.