Make every page a lead magnet (not, and backpedal)

Do you see this reader? This is a piece of “humble pie”. It’s what great marketers eat when they have to withdraw, analyze, and admit…um…that  didn’t work so well.

“Make every page a lead magnet” is what the guy over at lead pages advised his readers to do. I have to admit, I ate this guy’s material up like corn on the cob at first. His product was excellent (and no, I’m not pitching him, because I don’t do affiliate marketing). But his website was well put together, and I personally thought his whole sales funnel was par excellant ( or however the french would croon about it). I liked it, okay? It resonnated with me. He had his ducks in a row. So I figured, “this guy must know” and I followed his advice.

Here’s what I have concluded…making every page a lead magnet may work in some cases…but when you are an internet marketer, it can be disastrous, in my experience. Here’s why;

As an internet marketer, you know that you are constantly looking for great information== the best of the best. . .truth distilled and concentrated into an  elixir that will bring you the kind of intense success that you need in this machivellian field called internet marketing. I’m just getting real with my collegues here about what we all want…we ALL want to dominate.

And so what happens is, if you are pitching to other internet marketers, they see this “sign up” thing at the bottom of every page, and it gets kind of old, because, as a fellow marketer, they see what you are doing, and they get turned off by it.

Now, I instantly saw how fruitless this would be, but I wasn’t ready to quit this guy’s advice…not yet. So what I did instead was this.  I made every page a lead magnet for every topic under ths sun, to avoid repetition.

And now, that actually did work for me, because I am a writing machine, I mean, I love to write, it’s natural. But if you aren’t a natural writer, then that won’t work for you.

Maybe a better solution to all of this would be, put a lead magnet on, say, every fourth post. And for goodness sakes, do make your post more than a paragraph!

Here it is, guys…if people like what you are writing about, the truth really is, they will find your product. If you write wonderfully they will scout all over  your pages looking for it..”How does this person make their money? Their writing is great!”.

So put a few lead magnets on your site….make them ocassional, and vary them, but don’t kill yourself making tons of whitepages and downloads. And be sure to put a “products” page up.

Make every page a lead magnet

That was the advice I got from one of my consultants (yes, it’s really true…internet marketing consultants also hire…internet marketing consultants to help them help others). Anyway, this guy was adamant that I needed to make every single page a lead magnet.  I really fought that advice because I had seen it done wrong. Way wrong.

Here’s how most people to it. Page title, blah blah recycled content, (never meaty, always dull and not more than a paragraph). Which brings me to this point…placing a lead magnet on a page is only good advice if that particular post is worth placing a lead magnet on. Not all are.

I think it’s a good idea to have some pages that don’t hit you up for a cash product, but it’s acceptable to have free info signups in between your product pitches. That’s what lead magnets are: quality info which you give in exchange for your visitors contact information. The idea is, you will get their email address, send them your newsletter, pdf file, special report or other lead magnet, along with an invitation to check out your product…again.

But this gets old, if you just sound like a parrot, begging them to buy this time since they didn’t last time, etcetera, ad nauseam. No, what you want to do, instead, is to demonstrate knowledge. For example, if you sell auto body parts online, you could offer a free PDF of a tuneup checklist. And at the end of the checklist, offer a  link to an online promo code which they can use to get a discount off of their next tuneup. See how that works? The offer is related to what they are interested in, and so is the information.  The point here is, relevancy.  You must provide a lead magnet which is something informative and useful and which has an incentive for them to buy your product.

If you would like to learn more about lead magnets, check out my  online book, “Lead magnets made easy:. It’s all right here


Defining your Goals.

Reader. Before you do anything else this morning, sit down with your Creator and decide what it is that you really want.

Be specific.

Now, ask yourself. How is each task I have scheduled impacting these goals?

Before you check your stats, post an article, or comment on a forum, before you upload content, determine how much weight each of these tasks is lending to your overall goal.

For example, if you are spending all day clicking the “like” button, posting articles, and commenting on forums, how are each of these actions bringing your goal into view

Is your goal big enough? If your goal is just to get traffic, ask yourself…what if I get traffic, but no one buys?

Or, what if everyone signs up for my ebook, but I never hear from them again?

If your traffic and your lead magnet responses result in sales, that’s great. But if they don’t, why are you relying on them?

No, a better goal is to have a time-tested sales funnel that makes you money. It’s all right here

How To Write a Better Newsletter.

How to Write a Newsletter

Well, it’s been over five years since I began this blog, and one thing I’ve noticed is that a lot of other bloggers don’t have a newsletter.

The theory on Newsletters runs two ways.

The first theory is, that newsletters don’t really work.  I can see why a lot of people think that, especially when you consider that most “news” letters are nothing more than thinly-veiled marketing pitches.

I’m sure you all have seen them…you sign up for them, and you get about two lines of text saying something like…

“Are you ready to take your marketing to the next level? If so, click here”.

Ok, to be fair, there might be a little bit more than that…but not much.

And what do you find when you click over to their blog (assuming you have the time or interest after that dazzzzling snippet of “neeeeewwwwz” letter…yah.)

Why, you get to read four paragraph of nothing but pure pitch!

This is NoT what a newsletter was meant to be!

No  a  newsletter is supposed to be so much more than that…

Which leads me to my next theory:

Newsletter are an expected component of most blogs, and when done correctly, can bring you massive traffic.

Yes, now that theory is true. Assuming you follow the second part, “when done correctly”.

You want your newsletters to be  one fifth pitch, and four fifth pure, amazing content.

That’s it. That’s the big “secret” (love that high response marketing term :P)

Actually, there are quite a few things you can do to make a great newsletter, but how about starting with that tip first? If you do, you’ll be head and shoulders above the competition.

And when you’re ready, grab my  three part series, How to Write a better newsletter.

Here’s to writing “real news” letters… that convert!

Lead Magnets made easy

If you are sick and tired of people coming to your site and leaving, then what you need are some awesome lead magnets.

So what is a lead magnet?

Well, it can be any number of things that cause your guest to give you their “lead”, or that is to say, their contact information.

Here are some examples of lead magnets that successful marketers use:


Special reports

PDF downloads

Online guides, tutorials, or handbooks

Not all lead magnets are made the same, and  not all are as effective in every circumstance.

You need to make sure that you have the right kind of lead magnet for your audience,  that you present it properly, and that it is the best quality lead magnet you can offer.

But how do you know which lead magnet is best for



and article marketing?

I show you all of this and more in my “lead magnet made easy” series,

You’ll learn:

  • How to immediately set up a lead magnet for maximum sign ups.
  • Why so many people are leery of signing up for things, and how to gain their confidence so they sign up with you
  • Not all lead magnets are created equal. You’ll learn which lead magnets are kind of lame, and which really produce leads.
  • How to write truly engaging, quality lead magnets that leave your prospect wanting more, and ultimately becoming a customer.

I’ll show you which lead magnets are the best to start with while you produce the highest quality lead magnets.

Don’t waste another minute fiddling with tired old “sign up” offers that turn visitors away.

Get real help today.

Warning: Don’t sign up for this unless you are ready for massive traffic.

Order your lead magnet series by sending $250 to:

Susan Melin

600 South Liberty

Independence, MO 64050

Note: This is a digital product, so include your email address.

Lessons sent daily through end of series.