Make every page a lead magnet

That was the advice I got from one of my consultants (yes, it’s really true…internet marketing consultants also hire…internet marketing consultants to help them help others). Anyway, this guy was adamant that I needed to make every single page a lead magnet.  I really fought that advice because I had seen it done wrong. Way wrong.

Here’s how most people to it. Page title, blah blah recycled content, (never meaty, always dull and not more than a paragraph). Which brings me to this point…placing a lead magnet on a page is only good advice if that particular post is worth placing a lead magnet on. Not all are.

I think it’s a good idea to have some pages that don’t hit you up for a cash product, but it’s acceptable to have free info signups in between your product pitches. That’s what lead magnets are: quality info which you give in exchange for your visitors contact information. The idea is, you will get their email address, send them your newsletter, pdf file, special report or other lead magnet, along with an invitation to check out your product…again.

But this gets old, if you just sound like a parrot, begging them to buy this time since they didn’t last time, etcetera, ad nauseam. No, what you want to do, instead, is to demonstrate knowledge. For example, if you sell auto body parts online, you could offer a free PDF of a tuneup checklist. And at the end of the checklist, offer a  link to an online promo code which they can use to get a discount off of their next tuneup. See how that works? The offer is related to what they are interested in, and so is the information.  The point here is, relevancy.  You must provide a lead magnet which is something informative and useful and which has an incentive for them to buy your product.

If you would like to learn more about lead magnets, check out my  online book, “Lead magnets made easy:. It’s all right here

 

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Defining your Goals.

Reader. Before you do anything else this morning, sit down with your Creator and decide what it is that you really want.

Be specific.

Now, ask yourself. How is each task I have scheduled impacting these goals?

Before you check your stats, post an article, or comment on a forum, before you upload content, determine how much weight each of these tasks is lending to your overall goal.

For example, if you are spending all day clicking the “like” button, posting articles, and commenting on forums, how are each of these actions bringing your goal into view

Is your goal big enough? If your goal is just to get traffic, ask yourself…what if I get traffic, but no one buys?

Or, what if everyone signs up for my ebook, but I never hear from them again?

If your traffic and your lead magnet responses result in sales, that’s great. But if they don’t, why are you relying on them?

No, a better goal is to have a time-tested sales funnel that makes you money. It’s all right here

How To Write a Better Newsletter.

How to Write a Newsletter

Well, it’s been over five years since I began this blog, and one thing I’ve noticed is that a lot of other bloggers don’t have a newsletter.

The theory on Newsletters runs two ways.

The first theory is, that newsletters don’t really work.  I can see why a lot of people think that, especially when you consider that most “news” letters are nothing more than thinly-veiled marketing pitches.

I’m sure you all have seen them…you sign up for them, and you get about two lines of text saying something like…

“Are you ready to take your marketing to the next level? If so, click here”.

Ok, to be fair, there might be a little bit more than that…but not much.

And what do you find when you click over to their blog (assuming you have the time or interest after that dazzzzling snippet of “neeeeewwwwz” letter…yah.)

Why, you get to read four paragraph of nothing but pure pitch!

This is NoT what a newsletter was meant to be!

No  a  newsletter is supposed to be so much more than that…

Which leads me to my next theory:

Newsletter are an expected component of most blogs, and when done correctly, can bring you massive traffic.

Yes, now that theory is true. Assuming you follow the second part, “when done correctly”.

You want your newsletters to be  one fifth pitch, and four fifth pure, amazing content.

That’s it. That’s the big “secret” (love that high response marketing term :P)

Actually, there are quite a few things you can do to make a great newsletter, but how about starting with that tip first? If you do, you’ll be head and shoulders above the competition.

And when you’re ready, grab my  three part series, How to Write a better newsletter.

Here’s to writing “real news” letters… that convert!

Lead Magnets made easy

If you are sick and tired of people coming to your site and leaving, then what you need are some awesome lead magnets.

So what is a lead magnet?

Well, it can be any number of things that cause your guest to give you their “lead”, or that is to say, their contact information.

Here are some examples of lead magnets that successful marketers use:

Newsletters

Special reports

PDF downloads

Online guides, tutorials, or handbooks

Not all lead magnets are made the same, and  not all are as effective in every circumstance.

You need to make sure that you have the right kind of lead magnet for your audience,  that you present it properly, and that it is the best quality lead magnet you can offer.

But how do you know which lead magnet is best for

blogs

facebook

and article marketing?

I show you all of this and more in my “lead magnet made easy” series,

You’ll learn:

  • How to immediately set up a lead magnet for maximum sign ups.
  • Why so many people are leery of signing up for things, and how to gain their confidence so they sign up with you
  • Not all lead magnets are created equal. You’ll learn which lead magnets are kind of lame, and which really produce leads.
  • How to write truly engaging, quality lead magnets that leave your prospect wanting more, and ultimately becoming a customer.

I’ll show you which lead magnets are the best to start with while you produce the highest quality lead magnets.

Don’t waste another minute fiddling with tired old “sign up” offers that turn visitors away.

Get real help today.

Warning: Don’t sign up for this unless you are ready for massive traffic.

Order your lead magnet series by sending $50 to:

Susan Melin

600 South Liberty

Independence, MO 64050

Note: This is a digital product, so include your email address.

Lessons sent daily through end of series.

 

Lead magnets that work

What is a lead magnet? A lead magnet is just a way to get your customer to keep visiting your website.

That is important, because the more someone comes to your website, the more opportunity you have to build rapport with them.

Lead magnets can come in many forms. Mini-series, white papers, and special reports are just a few. Newsletters are probably the most common type of lead magnet.

When a lot of people sign up for your newsletter, or other lead magnet, it gives you a chance to let them know what you are all about, and to learn more about them…if you do it right.

Another great thing about lead magnets is, they give you a chance to promote your product. When someone signs up for your newsletter, they get to hear from you once a week, or more.

If you write a quality newsletter, or other lead magnet,  you can keep your customer “in your loop” longer, which increases their exposure to your product.

Want to learn more about lead magnets that work?

Sign up for my free e-series, “How to write effective Newsletters that engage your reader” here:

Here’s to your success!

Susan
816 833-0613